Google Shopping is a dedicated shopping search engine from Google. It allows people to find products for sale from merchants online, offering features such as product information, prices, stock availability and merchant ratings.
Unlike “regular” Google, only those who pay are included within Google Shopping. Google Shopping changed to this all-advertising format in 2012, backtracking from a strong stance it had previously taken against the practice. That did, however, bring Google in line with how most other shopping search engines operate.
Google Shopping results do appear within regular Google searches, whenever Google believes there’s a shopping match. These results are normally shown in a special shopping box integrated into regular results, which also shows a “Sponsored” disclaimer.
You can read more about how Google Shopping works in our articles below:
Mar 7, 2014 at 1:18pm ET by Ginny Marvin
Got some slop in your Google product feed? Now's the time to revisit all those pesky identifiers and tidy things up. Google is upping its enforcement of product feeds in Google Merchant Center again.
Google began this process last year by disapproving products without unique product identifiers such as GTIN (which also must be conform to standard specifications), MPN and brand and demoting products with incorrect usage of the identifier_exists attribute.
The identifier_exists attribute was added last year for merchants selling custom goods that don't have unique identifiers like brand na [...]
Related Topics: Channel: Retail | Featured | Google | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Google Shopping | Search Ads: Product Ads | Top News
Feb 19, 2014 at 11:00am ET by Rick Backus
Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants.
Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords and give advertisers more control, allowing them to view more product information with less involvement with the data feed and an intuitive product group break-out structure.
Google Shopping Campaigns 101
Here are three of the major elements of Google Shopping campaigns:
Layering Structur [...]
Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Google Shopping | Paid Search Column | Search Marketing: Shopping Search Marketing
Jan 21, 2014 at 8:30am ET by Ginny Marvin
By now it's clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from Covario, RKG and IgnitionOne have each shown. Today, Marin Software released its own findings which reinforce the general consensus that PLA performance this past holiday season will set the trend for 2014. Marin also sees smartphones playing a greater role in PLA performance in 2014.
"As mobile shoppers utilize Google Shopping more in-store and on-the-go, we expect these holiday CTR trends to continue in 2014," Marin projects in the new The State of Google Shopping repo [...]
Related Topics: Channel: Retail | Google | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Google Shopping | Search Ads: Product Ads | Top News
Dec 31, 2013 at 5:08pm ET by Ginny Marvin
Last year, Google began adding 360 degree product views to Google Shopping ahead of the holiday season. This year, the search giant continued to tout the 360 views and have expanded from toys to other consumer products that consumers typically like to examine closely such as cameras. Users can move the images around to see all sides, top and bottom of a product and theoretically "feel as if they’re picking up products off the shelf".
The company appears to have hired or be close to hiring a new partner technology manager for the program. A LinkedIn posting now states the job is no longer [...]
Related Topics: Channel: Retail | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Google Shopping | Search Engines: Shopping Search Engines | Top News
Dec 18, 2013 at 10:07am ET by Ginny Marvin
It's probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google Shopping had just rolled out in the fall of 2012. What is stunning, however, is the four-fold increase in revenue that retailers have realized from PLAs versus 2012, according to a holiday retail report from Kenshoo out this week.
ROAS reached $8.62 in the 26 days ending with Cyber Monday that were analyzed for the study. Yes, PLAs delivered a nearly 9 to one return on investment in the [...]
Related Topics: Channel: Retail | Google | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Google Shopping | Search Ads: General | Search Ads: Product Ads | Top News
Dec 12, 2013 at 9:00am ET by Danny Sullivan
It's time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this installment, what's the lowest price from a major retailer for a copy of "Red 2" in the Blu-ray, DVD and digital download combo pack?
Is The Featured Price The Lowest Price?
In this test, as with our last one, we're trying to see if the "featured price" is better than the low price that can be found on each service, plus who finds the lowest price overall. Here's the summary chart of our findings, where PriceGrabber did best, with Google just barely behind by [...]
Related Topics: Channel: Retail | Features | Google: Google Shopping | Microsoft: Bing Shopping & Cashback | Search Engines: Shopping Search Engines | Top News
Dec 5, 2013 at 4:41pm ET by Danny Sullivan
It sounds pretty damning. Two recent surveys suggest that Google Shopping isn't leading searchers to the best prices on products. But the surveys weren't well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few days, we'll search for an item and show what we found, starting with today's test, a search for a toaster.
Testing For The Low Price Vs. Featured Price
This is a long story. It's designed to be that way so that people can understand ex [...]
Related Topics: Channel: Retail | FairSearch | Features: Analysis | Google: Google Shopping | Legal: Regulation | Microsoft: Bing Shopping & Cashback | Search Engines: Shopping Search Engines | Top News
Dec 5, 2013 at 9:45am ET by Barbara Starr
Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an "entity"? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected.
Everything you have learned to date about entity search, semantic search and the semantic Web also applies to e-commerce. The big difference in the shopping vertical compared to other search verticals is that all entities searched for are of the same type. Every product in Google is, in fact, an entity of type "product." [...]
Related Topics: All Things SEO Column | Channel: Retail | Google: Google Shopping | Schema.org
Nov 29, 2013 at 7:00am ET by Chris Sherman
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure shoppers, have now succumbed to selling on "gray Thursday," opening their stores on Thanksgiving day itself. With good reason: sales rung up over the Thanksgiving day holiday account for as much as 5% of annual revenues for many retail [...]
Related Topics: Channel: Retail | Google: Google Shopping | Microsoft: Bing Shopping & Cashback | Top News
Nov 19, 2013 at 9:00am ET by Chris Liversidge
As we are approaching the end of the year, I thought it would be worth reviewing 2013 from the perspective of a UK based SEO with a diverse range of multinational clients and what opportunities lie ahead for all things SEO.
Related Topics: All Things SEO Column | Channel: SEO | Google: Analytics | Google: Google Shopping | Search Marketing: Multinational
Oct 1, 2013 at 9:00am ET by Dan Morrison
The takeover of the formerly-free Google Shopping by Product Listing Ads (PLAs) is less than a year old. With any new online marketing channel, you would expect some kinks in the system -- i.e., some idiosyncratic behavior that is unexpected -- and PLAs are no exception.
This article delves into a very specific problem within an actual campaign of a marketer that was using Adchemy software to manage their PLA campaigns. (Specific product brands, store name and campaign results have been disguised.) This problem may seem very esoteric at first, but if you look closely, chances are the same [...]
Related Topics: Channel: Retail | Google: Google Shopping | Paid Search Column | Search Ads: Product Ads | Search Marketing: Shopping Search Marketing
Sep 26, 2013 at 8:51am ET by Matt Ackley
Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online shopping, ability to quickly compare prices, and the wide selection of products and brands have fostered a highly competitive, yet profitable landscape.
As retailers continue to invest more in paid search, consumers continue to expect a richer and more engaging shopping experience. In order to capitalize on this growing revenue opportunity, retail advertisers must be equipped to advertise their entire product inventory.
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Related Topics: Channel: Retail | Google: Google Shopping | Paid Search Column | Search Ads: Product Ads | Search Marketing: Shopping Search Marketing
Aug 29, 2013 at 2:02pm ET by Kohki Yamaguchi
Despite their growing importance as a marketing channel for retailers, Google's Product Listing Ads (PLAs) are fairly opaque compared to traditional paid search ads. Key metrics such as average position and impression share are not available via Google's interface, and thus there is little information out there on the ways in which bids, impressions, ad position, and click-through rate (CTR) interact with one another.
Using third-party software, I was able to track impression results for PLAs across more than 180 product categories for 6 weeks. I collected data on when and where each ad was [...]
Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Google Shopping | Search Ads: Product Ads
Jul 31, 2013 at 9:00am ET by Dan Morrison
Product Listing Ads (PLAs) are the new hipster ads of search marketing, but many retailers aren't fully capitalizing on this huge opportunity. (I guess many don't know how cool they are yet.) But, what goes into optimizing your merchant feed for your PLA campaigns, and what best practices can you start implementing today?
Merchant feeds are the new keywords in retail. By including common terms found in consumer intent within strategic fields of your merchant feed, your campaigns will garner additional visibility within search results and Google Shopping.
If you don't have a ton of query [...]
Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Google Shopping | Paid Search Column | Search Ads | Search Ads: Product Ads | Search Marketing: Shopping Search Marketing
Jul 24, 2013 at 9:05am ET by Katherine Janca
In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today.
Inevitably, however, some marketing media and channels have changed. The world of advertising has shifted from a one-step advertising funnel to a multi-step funnel, caused simply by the inception of the Internet and the ability it's given people to easily access content.
Knowing that, we'll investigate how B2B content consumption habits have changed and discuss how to leverage these new habits for a successful PPC advertising campaign.
Related Topics: B2B Search Marketing Column | Channel: SEM | Google: AdWords | Google: Google Shopping | Search Marketing | Search Marketing: General | Search Marketing: Shopping Search Marketing
Jun 21, 2013 at 9:35am ET by George Michie
The spectacular growth of Product Listing Ads (PLAs) over the past 2-1/2 years has been a boon for Google and advertisers as well as for consumers.
This growth was spurred by the visual appeal of the ads themselves, by Google’s increasing sophistication in serving the right PLAs for the right queries and by Google’s decision to eliminate the visual competition on the SERP produced by the once-free Google shopping listings.
The question has been raised, though: is some of this growth also artificially produced by cannibalization?
For Enterprise AdWords advertisers, might some of th [...]
Related Topics: Channel: SEM | Enterprise SEM | Google: Google Shopping | Search Ads: Product Ads
May 30, 2013 at 10:47am ET by Dan Morrison
There are notable similarities between keyword and PLA campaigns that, when leveraged properly, will give retailers greater control of their campaign management. Let’s evaluate how retailers can leverage best practices from their keyword campaigns and apply them to their PLA campaigns for maximum efficiency and control over their budgets.
In SEM, search engines decide which ads are shown for which queries based on keywords; but, advertisers don’t have to yield control of their spend to the search engine. Instead, they can institute a proper campaign setup that allows for control at a gr [...]
Related Topics: Channel: Retail | Google: Google Shopping | How To: PPC | Paid Search Column | Search Ads: Product Ads | Search Marketing: Shopping Search Marketing
May 3, 2013 at 10:42am ET by Ginny Marvin
The momentum of Google's PLA program didn't slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look.
The agency hadn't been surprised to see the 87% increase in PLA traffic in Q4 over Q3 as Google's pay-to-play program ramped during the holiday season. However, the huge traffic spike from Product Listing Ads that occurred after the holiday shopping rush did catch them by surprise. Bucking the typical trend of CSEs (and e-commerce in general), paid Google Shopping traf [...]
Related Topics: Channel: SEO | Google | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Google Shopping | Google: Universal Search | Search Ads: Product Ads | Search Marketing: Shopping Search Marketing | Top News
Mar 29, 2013 at 9:00am ET by Amy Gesenhues
Findings from a new study show the visibility of Google Shopping in Google's "Universal Search" results dropped significantly after the search engine implemented a new paid inclusion model. Video content also dropped but still remained by far the most dominant source mixed with web page listings.
Searchmetrics, a provider of search and social analysis software, conducted the study by analyzing millions of listings to evaluate Universal Search results for videos, images, maps, shopping and news.
Google implemented Universal Search in 2007 to offer an improved search experience for users [...]
Related Topics: Channel: Video | Google: Google Shopping | Google: Images | Google: Maps & Local | Google: News | Google: Universal Search | Google: YouTube & Video | Top News
Mar 25, 2013 at 5:48pm ET by Danny Sullivan
Don't want your content to be included in many of Google's vertical search services, such as Google Shopping or Google+ Local? Google's got a new tool for that, a result of its agreement earlier this year with the US Federal Trade Commission over anti-trust charges.
Announced on the Google Webmaster Central Blog, the new tool is located within Google Webmaster Central and allows publishers to keep their content out of:
Google Advisor (financial product search)
Oddly, several of these services only allow you to be inc [...]
Related Topics: Channel: SEO | Google: Advisor | Google: Antitrust | Google: Flight Search | Google: Google Shopping | Google: Maps & Local | Google: Place Pages | Google: SEO | Google: Travel Search | Google: Webmaster Central | Top News