Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation

Google-Wall Google announced they now support improved schema markup, rich snippets, for location pages. Business Phone Support Schema Google said they now support showing business telephone numbers for customer service, technical support, billing support, and bill payment. For each phone number you markup, you can specify if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Technically, you can specify more than those four categories but Google only will display those in the rich snippets. Google has added more details over here. Hours O [...]


Google Tests Product Images Within Organic Listings

google-organic-product-images-1396354303 It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Here is a picture of the organic listing that shows not just rich snippet data for pricing and stock but also a product image: I personally cannot reproduce this but some others can. We asked Google for a comment but have not heard back from them about this within 24 hours. We see these product images often in Google Product Listing Ads but never within the free listing [...]


Now Official: Google Adds Restaurant Menus To Search Results

bonefish-grill-menu That Google menus experiment we told you about a couple weeks ago? It's now official. But it's only available in the U.S. at the moment. Google announced that it's now showing restaurant menus as a OneBox-style answer at the top of its search results. It seems to be primarily triggered by searches that involve both the restaurant name and the word "menu," although Google's example involves a query that starts with "show me the menu for...." The menu OneBox shows multiple food options and is divided into different categories, depending on how the individual restaurants (or chains) [...]


Google Showing Restaurant Menus In Card-Style Search Result

menu-food-featured Google has started showing complete restaurant menus in its search results when a query specifically looks for menu information. We think Allie Brown was the first to spot this when she shared the results of a search for "jones brunch menu" on Twitter. For that query, Google begins the search results with a card-style answer that details the restaurant's menu across several categories -- appetizers, entrées, sandwiches and more. (For the record, Google actually seems to be getting the details wrong. In looking at the Jones website, this looks like their "all day" menu, not the brunc [...]


Google’s Latest Manual Action Penalty: Spammy Structured Markup

google-web-spam Google recently began sending a new manual action spam notification to webmasters for "spammy structured markup" also known as rich snippet spam. This comes after Google dropped 15% of the rich snippets, setting the bar higher for what sites are able to display rich snippets in the search results. The new manual action message from Google reads as follows: Spammy structured markup Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violat [...]


4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy

holiday-shopping-featured It's the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It's a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of course, search. A lot has happened in digital marketing in the last year, and if retailers go about business as usual this holiday season, they may miss out on revenue and customer retention opportunities. To help online retailers navigate SEO challenges and spot new opportunities, this post lists four signifi [...]


Google Webmaster Tools Upgrades Structure Data Markup Errors Report

Google-Webmaster-tools Google's Webmaster Trends Analyst Mariya Moeva announced, on the Google Webmaster blog, a new update to Google Webmaster Tools where they now show items with errors in the Structured Data dashboard. This can help webmasters better debug issues they are having with their structured data markup. Google is showing the item-level error, but the top-level structured data element, not the deeper, nested items that are tagged in the HTML code. Here is the errors overview report: When you click on one, it shows you the errors over time with a graph. Google added a note that their "data [...]


2014 SEO Roadmap: Adopting Semantic Markup

Semantic Search & Knowledge Graph: Information Architecture & Website Structure In Google's relentless pursuit of organizing the world's information, the most exciting shift we've seen over the last year is about its ability to understand the "meaning" behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In the past, Google had to rely on the words on the page, matching them to the words that someone searched on. Now, the revolution that is upon us is matching the intent of the query to the suitability of a page that matches that intent. This has significant implications for SEOs; and, as I speak with some of the smartest SEOs [...]


Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart

google-authorship-featured In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup set up correctly on her blog and linked correctly from Google+, her author image wasn't appearing in SERPs -- but did show for others writing on her blog. She's not the first person to reach out to me with an issue like this. Authorship setup can be confusing at best, and even when you think you have everything set up correctly, you still may [...]


Structured Data Superstars @ SMX East

SMX East - Up Close Logo Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing structured data on the site. Called rNews, the data model is Schema.org compatible and intended to help the “machines” figure out page elements. And according to Sandhaus, to make Times web pages “pretty.” Getting a look at why the New York Times decided to delve into the world of stru [...]


Google Authorship Launches Within Image Search

google-plus-authorship-featured Today at SMX East, Google's Pierre Far told the audience Google launched a small update to authorship by adding authorship rich snippets to Google Image Search. To see it, go to Google Images and search for named of people who may have authorship. Click on the image and if the image has markup on the article, it may show a byline, linking to the authorship link. Here is an example: Pierre Far from Google said this launched quietly a couple weeks ago. Related Stories: Google Adds Automatic Authorship With Google+ Sign In Google Provides FAQ About Authorship, From Blocking To [...]


10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search

Search Is In Vogue Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. [caption id="attachment_171295" align="aligncenter" width="592"] Search Is In Vogue[/caption] Google Glass and the latest trends in search are now so hot that they are no longer considered geeky but rather cool and hip. Technology (and fashion) are all about providing you with the next thing you can't live without. If we look to this month's Vogue as a har [...]


Google Adds Automatic Authorship With Google+ Sign In

google-plus-featured Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. Google has integrated Google+ Sign-In with Google’s authorship program. Now if you sign in to Wordpress.com with Google, the articles you publish with that sign in will now be associated with your Google+ profile automatically. That means, Google may more easily show your Google+ profile image in the rich snippet search results. Google launched this today with a limited number of beta programs including Wordpress and Typepad. Google sa [...]


Google’s Data Highlighter Adds Support For Book Reviews

google-webmaster-tools-video-1330350240 Google has quietly added support for book reviews rich snippets with the data highlighter tool. Pierre Far from Google announced it on his Google+ page saying "you can now use Data Highlighter to tell us about pages on your site that have book reviews." That means you can now mark up pages with this tool to communicate the part of the page that have items such as title, author, reviews, and reader ratings. You can learn more about the feature over here. Google added several data types to the data highlighter tool in May, and this update brings up to eight total data types now supporte [...]


Google Introducing “In-Depth Articles” To Search Results

google-news-articles-featured Google is rolling out "in-depth" articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from what appear to be recognized and higher quality sources. Google suggests that the new block will appear most often for broad topics and themes. In-depth articles will not appear for every query, however. It's not yet clear whether all publishers and sites will have equal access to this area via s [...]


Google: Authorship Bug Affects “Very Few Sites,” Actively Working On A Fix

google-plus-authorship-featured Google has confirmed that there are current issues with displaying authorship rich snippets on "very few sites." A Google spokesperson told us "it's something we're actively working on" but that "it affects very few sites" on the Internet. This is a topic I've personally been tracking very closely, as my own site is impacted by this very limited bug. About a month ago, I reported at the Search Engine Roundtable that my own face is not showing up in the search results for that site and there are dozens of other complaints from webmasters. This has been going on for months. Sites that had [...]


Measuring The Effect Of Semantic Markup On Your Search Traffic

There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets -- much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides. But, once you've added the markup to your website, how do you measure the results? The ability to do this has been rather limited to date, though annotations make it much easier than it ever was. (If you’re not using annotations on a regular basis, get yourself in the habit -- you'll thank me later.) Before you build any report, think about what informatio [...]


Google Displaying Company Google+ Logos In Search Results With & Without Rel Publisher

Google logo Google is now showing Google+ logos and icons for company profiles in the rich snippets portion of their search results listings. Ross Hudgens spotted the Google+ icon displayed next to the search result for the company's listing. Rel=publisher markup is not required for the logo to show up. I believe all that is required is for the company to have a Google+ page that has their website verified in their Google+ profile. For example, travelstart.co.za ranks for [flights] in Google South Africa. Notice the Google+ logo: They clearly have no rel=publisher markup code on their home pa [...]


Preview Google’s New Structured Data Dashboard Beta

google-webmaster-tools-video-1330350240 A couple weeks ago, we reported Google opened up invite requests to join a beta of the structure data dashboard. I signed up immediately and yesterday, I, along with other webmasters, received my welcome email to take a look at the report. To sign up, you can do so at over here - I am not sure if they are still welcoming beta testers. That being said, if you did sign up, you can see if you have access to the new Webmaster Tools structured data error reports by going to the "Optimization" section and checking within the "Structured Data" section. Personally, my report shows no errors, [...]


Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More

matt-cutts-featured Last night at SMX Advanced, Google's head of search spam, Matt Cutts was on stage to answer questions about Google search and webmaster topics with Danny Sullivan. We covered the session in live blog format and pulled out several key points. Of all my years watching Matt Cutts talk, I believe it has been over ten years now, I have never seen Matt reveal so much new information and announce so many new things in a single hour at a conference. Here are the highlights from last night, with links to those individual stories: Google Payday Loan Algorithm: Google Search Algorithm Update To [...]


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