Google’s +1 Button Now Works With Google +, Go Figure!

Google has announced that the Google +1 button now works with Google's social network, Google +. +1 Button Sharing on Google + Now when you click a +1 button on a publisher web site, such as this one, you will be able to share that article directly with your Google + circles. All you do is click the +1 button, then in the text box area you comment, choose a circle and then click on the share button. Here is a picture of me sharing a story on this site: Then if I go to my Google + profile you will see what I shared: This is being rolled out now and should be available to ev [...]


Google Adds Rich Snippet Support For Music

Google announced they have added yet another rich snippet support, this one is for music results. The snippet will display the name of the song, the duration of the clip, and the album the song is from. The song title will link to the site’s specific page for that song. This works for both audio or video songs. Here is a picture of how the rich snippets look for a search on [neil young]: Google has detailed technical documentation on music snippets to help webmasters have their pages show up for these rich snippets. Here is some same HTML code documented in the help doc [...]


How To Create Your Digital Footprint With Links

At the SMX Advanced Conference in Seattle last June, Google announced it was supporting the HTML5 "rel" attribute in anchor tags for the "author" and "me" variables. To me, this was very interesting news. I have been in the business of content development for a long time (stretching back deep into the 1990s), and Google’s announcement meant they were interested in tracking who was authoring what content. This makes sense, as Year 2011 for Google has been all about their multiple Panda algorithm updates, which favor higher quality content as a page ranking factor. If Google can identify au [...]


How Retailers Can Improve Product Visibility Using Structured Markup

How many times have you heard this before? "If you sell products online, you can have the best-designed ecommerce site on the planet, but you won’t break any sales records if your customers can’t find you in the SERPs." While it’s an age-old saw that you need to make your content findable, a huge percentage of retailers don't know how to maximize product findability. SEOs have been optimizing websites for over a decade; yet, product findability is still a significant challenge for merchants and consumers alike in today’s crowded SERPs. How can retailers stand out from the cr [...]


Google Displaying Listing Numbers In Results Snippets

@fabioricotta noticed Google testing a new search snippet that places the number of listings found on a page or set of results. Here is a picture, notice where it shows "listing 1 - 9 of 11296." Google is frequently testing variations to the search description or snippet. They've tried showing recent stories, recent tweets, jump to links and many more variations of rich snippets. [...]


How To Maximise SERP CTRs With Google Sitemaps & Schemas

Resolving indexing or duplication issues are usually top of the list when working with a new domain, but how can you achieve the same level of performance once the obvious SEO wins are in place?


Google Starts Showing Author Images In Search Results

Online authors are now being highlighted in Google's search results ... if they're using the recently announced rel=author markup language. Right now, Google says it's working with a small group of authors who have linked their Google Profiles to their online content. One of those authors is Search Engine Land's Editor-In-Chief, Danny Sullivan, and his content will be highlighted like this in Google's search results: The author's name and avatar comes from his/her Google Profile. Google says it will also show the authors' content on their Google Profiles, too. The rel=author ta [...]


Google Now Supports “Author” Tag

Google announced support of the authorship markup, enabling content sites to help identify their authors on the site and across the web. The markup links up authors to content, for example, this content would be linked up to my name and can be used to find all the stories I've written here and on my other sites. It uses the rel attribute, so all you need to do is add the rel="author" to your author's hyperlink on the article page. For example: Written by <a rel="author" href="../authors/mattcutts">Matt Cutts</a>. As Google explained, this tells search engines: "The link [...]


Google’s Prayer Time Rich Snippets: The Good & Bad

A little over a month ago, Google announced a new rich snippet markup for prayer times. I was very intrigued by this rich snippet because of the complexities behind how prayer times for both the Islamic and Jewish faith work. In short, if you do a search asking Google for prayer times in a location, Google will show a listing of search results that match the query and then show the rich snippet data if the ranking page has utilized the rich snippet markup. The example given by Google was [Islamic prayer times in London], which returns a result that looks like this: Are The Times For [...]


Schema.org: Google, Bing & Yahoo Unite To Make Search Listings Richer Through Structured Data

Today, "in the spirit of sitemaps.org", Google, Microsoft, and Yahoo have announced the joint alliance of schema.org. This alliance provides a common foundation of support for a set of microdata types -- some that previously existed and some that have been created as part of this initiative. Microdata is a type of structured mark up that can be used to provide semantic meaning to content on web pages. The microdata types currently supported are documented at schema.og. You can also take a look at the announcements from each search engine on their blogs: Google: Introducing schema.org: S [...]


New: Google Showing Recent Stories From News Sites With News Snippet

Search for [news] or [new york times] or [fox news] or other queries that would bring up a popular news site and you will see a new search snippet displayed within the search results for these news sites. As you can see from the screen shot above, Google is displaying in the search results some of the popular and recent stories from these news sources. The stories are labeled with how recent they were published and can be clicked on directly from the search results. Clicking on the story headline will jump you directly to the story on the publisher's site. I have not seen Google of [...]


Google Takes First Big Bite Into Rich Snippet Search With Recipes

Food content webmasters who've dutifully been coding their pages with recipe rich snippets since Google announced them in April get a big reward today. Google is rolling out recipe search, taking advantage of the structured data to launch a whole category with the same prominence as image and video search. It's playing catch-up in the sense that Bing has featured special treatment for recipe content since last January, and it added a dedicated tab for recipe search last Spring. However, Google still represents the lion's share of searches. The project marks the first time that Google [...]


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