Google Emails Authorship Confirmations To Bloggers

google-authorship-plus Did you receive an email from Google Authorship this morning? It seems that many writers and bloggers who work with sites that have set up Google Authorship have received email confirmations from Google today, confirming their participation. The email welcomes the participant to Google Authorship, and shows how authorship works in search results. Here's the email: Not everyone who uses authorship received confirmations, however. Only a few of us here at Search Engine Land and Marketing Land received the email, so it's unclear what the criteria was to get one. At SMX Advanced 2 [...]

Google Upgrades Their Rich Snippets Testing Tool To Better Reflect Display In Search Results

Google-Webmaster-tools Google has renamed its rich snippets testing tool in webmaster tools to Structured Data, improved it to better reflect what the search result will actually look like and has expanded the types of structured data supported. Google first launched rich snippets -- enhanced markup of search results -- in 2009 and has been adding the types of support markup ever since. In 2011, in conjunction with Microsoft and Yahoo, they launched, which expanded the types of markup available, although not every type of results is in the enhanced display (yet). Implementing structured data that r [...]

Want Your Picture In The Google Search Results? Add A Google+ Profile

google-authorship-plus Google has supported the ability to add authorship tagging to your web pages in order to give authors the ability to get more face time in the search results. But often web sites do not implement them fully. So how do 1 out of 5 results have an authorship image? David Harry dug into it and found that although many blogs and web sites do not properly markup their web pages with authorship and many do not have authorship at all, those sites may still show an authorship image in the search results. How so? David saw that when there is a Google+ profile completed with links to "contributed t [...]

Only 9% Of Tech Blogs Implement Google Authorship Properly

authorship-adoption A study by Conductor shows only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site. That is less than 1 out of every 10 blogs. This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the click through rate from the Google search results to the web site. A higher click through rate leads to more ad impressions, which leads to more revenue for these technology blogs. We've seen reports of authorship increasing click through rate by 30% to 150% or more. The [...]

Say A Prayer; Google Kills Prayer Times

About a year ago, Google introduced a new rich snippets for prayer times. That rich snippet has now been decommissioned due to lack of webmaster implementation. The purpose was to show useful prayer times for those who are searching Google for Islamic, Jewish or other prayer times in the Google search results. Here is a screen shot of how it looked when it first launched: It came up for searches such as prayer times in city or searches that would return prayer times. In my story from a year ago, I get into the complexities behind showing such search results. Google did not remove [...]

Infographic: Describing Your Content Better With Google Rich Snippets

Rich-Snippets-Guide Rich snippets are a way that Google provides more information about a web page than standard short text descriptions. Number of stars for a review, business location, video images, price ranges, event times and more might all be shown. How do you get rich descriptions? Google might do it naturally for your site, but there are a variety of techniques that can increase the odds. The folks at SEOmoz and BlueGlass teamed up to produce the infographic below that explains more about rich snippets and how to make use of them: Want the infographic for yourself? You'll find it here: A Visual [...]

The Definitive Guide To Google Authorship Markup

google-plus-authorship-featured At SMX Advanced 2011, Matt Cutts announced the Google initiative to begin attributing content to original authors. Since that time, the process in which authors and websites attribute content to authors has evolved. A lot. Many times over, in fact. If you’ve heard about Google authorship markup, but have been confused as to how to get started with it, you are definitely not alone. I’ve been writing about this topic since August of 2011, and have worked to get this process up and running on three separate blog sites (Search Engine Land, Internet Marketing Ninjas, and The SEO Ace– all c [...]

Almost 1 Of Every 5 Google Searches Shows Rel=Author In Top 100 Results, Study Shows

google-g-logo What began as an experiment 10 months ago is now showing up in nearly one of every five Google search results. I'm talking about authorship -- Google's use of the rel=author markup to identify content creators next to their content. A new SearchMetrics study published this week says that about 17 percent of queries included at least one instance of rel=author within the first 100 search results. The company analyzed a million keywords -- including a mix of navigational, information and transactional -- and found that more than 170,000 included a rel=author display somewhere in the first [...]

Faking A Breadcrumb Trail To Stand Out On Google

google-report-rich-snippet-spam-1327585548 Google Rich Snippets are an outstanding way for webmasters to get more exposure for their pages in the Google search results. Using them, you can add add images, review stars and more to your listings. But for some webmasters, that is not enough. Back in November I noticed HTML entities working in Google's breadcrumb rich snippets, and I am a bit shocked to see they still work. A reader anonymously sent us another example, showing the breadcrumb rich snippets with stars. It reads SEO ★★★★★ Rated! Here is a screen shot, I tried to hide the offending site the best I could: [...]

New: Google Rich Snippet Tool Allows HTML Input & Product Snippets Go Global

Google announced two updates to their rich snippets features yesterday. HTML Input For Rich Snippet Testing Tool: The first is they have added to the rich snippets testing a way to input your HTML and test the HTML before you make the HTML live. In the past, you always had to upload your changes and then run the testing tool. Now, you can take your HTML and paste it into the tool and Google will output the results of the rich snippets. Product Rich Snippets Now Global: Second, Google's product rich snippets is now available globally. No matter where you search, if the results have the [...]

Google Discussion Forum Snippets Now Showing “Top Answers”

Google has expanded the search descriptions to show the "top answer" and sometimes the "question" for discussion forum like search results. For example, a search for ["incoming search terms"] in Google returns results from Google Groups and StackOverflow and in those snippets, it shows the "top answer" listed in the forum. Here is a picture: Both these forums support the functionality of labeling an answer to the question as a "top answer." Google is clearly picking up on that, structuring the data as such and then displaying that directly in the search results. This is all likely [...]

Google Search Now Highlights “Latest Posts” From Google+ Pages & Profiles

Google-Plus-Logo It's not your imagination. Google is showing a new "Latest Posts" section for some Google+ pages and profiles alongside its regular results, in the space where ads have traditionally resided. The format allows people and brands on Google+ to occupy more of the top-half of the search results page. Google told us about the change: We're continuing to experiment with the ways we can help you find and interact with the people you're looking for or who may be related to the topic you're searching for. Let's see what's up with the latest experiment. Google Pages & Latest Posts Here's an e [...]

Concert Rich Snippets: List Your Ticket Sale Site Under Band Web Sites

Google announced they are now showing concert rich snippets on band web sites so that you can see upcoming concerts and even book them on ticket sales web sites. The results will show you upcoming concert tour dates in your area right on the results page under the band's web site. Here is a picture: The interesting part is there aren't many rich snippets markup that show up on third-party web sites. Normally, when you add rich snippets to your web site, Google will list those rich snippets only on the page that has the markup on it. Here, Google is listing third-party web sites ri [...]

Google Recommending New Video Markup

Google announced on the Google Webmaster Central blog that they are now adding video support for They are doing this in combination with Microsoft Bing and Yahoo Search as a "joint effort." Google says using the video markup is the "recommended way to describe videos on the web." Google added that they still recommend you continue with your other video XML formats, such as Video Sitemaps and mRSS feeds, if you use them. The new video markup won't impact the Video Sitemaps and mRSS feeds. The technical details on video markup can be found on an [...]

Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates

google-g-logo-96x100 Among several interesting new search tweaks in Google's latest monthly recap is a project internally called "Megasitelinks," along with improvements to Google's image search tool, its detection of "byline dates" on web documents and much more. Google just began doing monthly overviews of its search changes in November, and this latest overview includes 30 tweaks that happened in December. Some were announced previously, but there are several interesting ones that weren't. Here's a look at a few of them. Megasitelinks (Localized, Too) That's Google's internal project name for what the [...]

Google Removes Author: Search From Google News

google-news-logo-square You can no longer search for articles from specific authors in Google News. As Barry Schwartz reported this morning on Search Engine Roundtable, using the author: firstname lastname command at Google News brings up no results now, and Google has disabled it on purpose. If you think it has something to do with the rel=author movement, it seems that you're correct. Here's what a Google employee named Erik explained in the Google News help forum: The author: search operator is no longer available. For author-specific Google News content, I would recommend use of the Authorship capabilities in [...]

Google Releases Ten Videos On Rich Snippets

Google has released ten different videos for webmasters on how rich snippets work. Google's rich snippets are special markups used by webmasters to enhance the Google search results. They often take a while to show up in the search results, and often lead to webmaster confusion on if there are issues with the markup used or just a delay on Google's side. That being said, Google has released some webmaster help videos specifically to help webmasters build out these rich snippets. Here they are: For more in this topic see our rich snippets c [...]

Google Authorship Rich Snippets – Is Google Promoting Authors Or Google+?

More and more, Google has been showing pictures of article authors next to search results. But what began ostensibly as simple adoption of industry standard Web markup seems to have become an exercise in promoting the Google+ social network. In June 2011 Google began to pilot a way for content authors to associate a photo and an author byline to the display of their articles in Google search results. Google extended the pilot to Google News searches in November 2011. The addition of author information in search results continues Google’s support of microformat html markup to enrich a s [...]

Improved Snippets, Rank Boost For “Official” Pages Among 10 New Google Algorithm Changes

google-algorithm-search-featured Google just posted about ten new algorithm changes it has made to how it shows and ranks search results. These include showing rich snippets more often, improving the quality of snippets, a better way of showing page titles for times when Google ignores the HTML title tag itself and a ranking boost for "official pages," which Google says it can detect better now. Snippets & Page Titles Below are changes related to snippets -- the descriptions that Google shows for web pages -- and page titles. I've quoted from the Google blog post, where that's appropriate and paraphrased in other cases [...]

How To Use Rich Snippets, Structured Markup For High Powered SEO

I recently received a question from a reader asking about the way search engines were using microformats and other forms of structured markup. Today, I am going to address that topic from the perspective of its impact on SEO. What is particularly interesting about this topic is that structured markup provides publishers a way to provide the search engines information about their website(s). One of the original ways of doing that was with metatags. Unfortunately, these were so badly abused by spammers that Google stopped using it as a ranking signal. Google finally stated this publicly in [...]

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