This January Google launched "Search Plus Your World¬†(SPYW)," a service that¬†drastically customized search results based on social connections while¬†bolstering¬†visibility of Google+ products. While the new changes absolutely increased visibility for Google+, there was concern that SPYW would¬†negatively¬†affect other social networks. ¬†Five months into the SPYW, traffic to Facebook Pages is down. However, it's also down from Bing, suggesting that SPYW isn't to blame.
PageLever, a Facebook analytics company, uncovered a significant drop in traffic post SPYW launch. The company studied 50 [...]
Related Topics: Channel: Search Marketing | Google | Google: Search Plus Your World