Secure Search & SEO Methodology: Key Strategies & Enablers

Secure Search Brightedge Methodolgy One of the primary ways SEO changed forever in 2013 was Google's move to 100% secure search -- otherwise known as "Keyword Not Provided." SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts. After Google's announcement in late September 2013, SEOs may have seen charts such as the one below that show a sharp decrease in organic traffic from keywords ranked on Page 1. Yet organic visits to the site may not have actually declined; it's just that the keyword traffic data [...]


How Recent Organic Search Changes Will Affect Paid Search

changes-ahead-exit-sign Search marketers were pitched not one but two curveballs recently which have forever reshaped the landscape of search engine optimization (SEO). The industry saw the first one coming a mile away as Google began encrypting organic search queries two years ago. Now, there's almost zero visibility into the organic keywords which drive visitors to websites (other than what is offered in Google Webmaster Tools). Understanding the granular relationship between a website and its organic keyword traffic has been the core of modern SEO. Without this deep level of insight, it becomes clear that or [...]


New Disconnect Tool Enables Private Searches Without Logging Out Of Online Accounts

Disconnect Logo_Oct2013 Online security software provider Disconnect launched their latest search tool, Disconnect Search this week. According to the announcement, Disconnect Search allows users to perform private searches on sites like Google, Yahoo and Bing via their address bar or omnibox, "without having to change their behavior." Disconnect says their new tool routes search queries through the company's servers, making it appear as if the queries are, "coming from Disconnect instead of a specific user's computer." Disconnect's technology also prevents search engines from passing along keywords to the websites [...]


Google: Want To Switch To HTTPS? Go Ahead!

google-https Google's Matt Cutts said on a Hacker News comment that those who are interested in switching their whole web site from http to https should go ahead and do that. I spotted this comment in response to Facebook going HTTPS by default, where someone mentioned that Google may have an issue indexing HTTPS content. Matt Cutts, Google's head of search spam, said no - they index it fine and you can "feel free to go HTTPS" at this time. This is interesting in that we know since Google switched to HTTPS on Google search by default, that the [not provided] statistic in analytics packages have caus [...]


Firefox 14 Now Encrypts Google Searches, But Search Terms Still Will “Leak” Out

firefox-secure-privacy-featured Firefox 14 has officially launched today, which means all Google searches are encrypted by default. However, due to a Google loophole, the encryption will not prevent things you search for from "leaking" out to Google's advertisers nor potentially showing up as search suggestions or in data reported to web sites through Google Webmaster Central. The Firefox team saidof the change: We automatically make your Google searches secure in Firefox to protect your data from potentially prying eyes, like network administrators when you use public or shared WiFi networks. This is true. The "secur [...]


Firefox To Use Google Secure Search By Default; Expect More “Not Provided” Keywords To Follow

firefox-secure-privacy-featured The popular Firefox browser is on track to use a secure method of searching Google by default, a change that will help prevent potential "eavesdropping" of what people are searching for. It will also further reduce the ability for publishers to know how people find their sites in Google -- except for Google advertisers. A loophole in Google Secure Search continues to provide them with this data. "We are currently testing the change to use SSL for built-in Google searches in our Firefox nightly channel. If no issues are uncovered, it will move through our Aurora and Beta release channels befor [...]


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