To learn more about Google Social Search, also see our What Is Google Social Search page.

Google Social Search Goes Live, Adds New Features

Google has begun the rollout of its Social Search product, a way of seeing customized search results based upon the people in your social network. Social Search has been an opt-in Google Labs experiment since its debut in October, but will be available as a beta product in the "next few days" to all users on Our article on the initial debut, Google Social Search Launches, Gives Results From Your Trusted "Social Circle," provides an in-depth guide to how Google Social Search, including: how to access Social Search (reminder: it's under the "Show Options" link on the searc [...]

Social Media Power Profiles: Is Google In Your Mix?

Building up an authoritative status on social media profiles is a very important element that users spend hours doing daily. Usually it's with some of the most popular social communities like Digg, Flickr, YouTube, Facebook, etc. How many social media enthusiasts and search marketers actually stop to consider their Google profiles though? When I discuss Google profiles I'm not talking about optimizing a current Google Profile page. I'm talking about increasing your trust and authority by delivering value and contributions. Google is increasingly creating and testing new channels of soc [...]

Google Relaunching Google Answers As Google Guru?

Google Blogoscoped reports that one of his readers noticed a "Google Guru" link in his Google Account page. Google Guru was launched in January 2007 in Russia as a social question and answer site. You can access it at and here is a picture: What is interesting is that Google closed down their Google Answers site back in November 2006, yes over three years ago. Is Google Guru their way of getting back into the social Q&A space? Yahoo is dominate right now with Yahoo Answers, maybe Google feels they can make a run at that as well? Postscript from Greg: G [...]

Bug: Google Social Search Goes Offline Temporarily

Over the weekend, I received several emails, noticed dozens of Tweets, saw several forum posts and noticed for myself that Google Social Search experimental search feature went offline. If you have opt in to the Social Search feature at you will notice an error on your Google searches that reads, "The experiment you're trying to access is no longer available. Go to experiments overview." Google has confirmed this is a temporary issue and that a fix will be in place sometime today or tomorrow. Here is Google's official statement on this matter: The Google Soci [...]

Are You Ready For Google Local Social Search?

Google's new social search experiment is kind of a big deal for a lot of reasons, not the least of which is it will open up lots of opportunity for smart local search marketers. Over the past couple of years we've seen social-local search plays like Yelp gather steam while at the same time Google Maps results have slowly started encroaching on more and more Web results. Recently Google added place pages and Google local listing ads which should both start to grab more and more local search attention. In short, as Google improves its local search experience, it will get harder for sites to [...]

Google Social Search Launches, Gives Results From Your Trusted “Social Circle”

Google Social Search is rolling out, a new service from Google that allows you to easily find material written by people you know and trust. It's a pretty cool idea, especially in that it's pretty painless to get started using it. The service will be available through Google Labs Experimental later today. Below, a look at the service. NOTE (January 2010): This service is no longer experimental and now offered to all Google users. Google Social Search Goes Live, Adds New Features explains what's new in addition to what's described below. It's Not Twitter Search; It's Not Real Time Se [...]

Google Social Search Is Coming & More On Google-Twitter

Google's Marissa Mayer has announced at the Web 2.0 Summit that Google Social Search will be launching in the coming weeks. I've seen an early release of it. It's way cool. Below, what details we have now about this plus some follow up on today's Google-Twitter search deal that was announced. NOTE: Google Social Search is now live. See our Google Social Search Launches, Gives Results From Your Trusted "Social Circle" post. I'm in a bind because I can't say more about the product than what Mayer released today. I wasn't able to make it to Web 2.0 nor were her remarks on the product broadc [...]

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