There are a number of ways to describe FindTheBest, the site launched last year by DoubleClick founder Kevin O’Connor. One is "decision engine" another might be "comparison engine," a third could be "anti-search engine."
It might be called an "anti-search engine" because, like Blekko's Rich Skrenta, FindTheBest's O'Conner believes that search results have become cluttered and filled with spam. O'Conner wanted to provide structured, "apples-to-apples comparisons" of places, institutions and products with total transparency.
The site aggregates and then provides structured comparison dat [...]
Related Topics: Google: Squared | Search Engines: Experimental | Search Engines: Help Engines
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