‘Think Insights’: Google’s New Research Hub Offers Data Porn For Marketers

Lest you think that Google's product streamlining has completely stifled any new developments, the company has announced a new research center for marketers called Think Insights. On first glance, there's almost an overwhelming amount of information in Think Insights ... thus the "data porn" reference in our headline. If you love statistics and marketing, you could pretty easily get lost in there. It's part of the ThinkWithGoogle.com domain and comes from the same group that debuted the Think Quarterly online magazine earlier this year. Google calls Think Insights a "digital cheat [...]


Google’s Think Quarterly: An Online Magazine Done The Google Way

Google has published its first edition of Think Quarterly, a 64-page online magazine/book that comes from the company's UK & Ireland offices. The first issue is dedicated to "data" as a topic and features a series of articles written by guest authors and Google employees. Hal Varian, the company's chief economist, writes about "data obesity" while Googler Tony Fagan writes about data in relation to search advertising. I couldn't tell you if the articles are any good yet, but I can say that it might be the most good-looking online magazine I've seen. The design is quite Googley: clean l [...]


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