Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught. Our latest news Top Heavy news is below.

Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads

Google's head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users. Cutts said the algorithm was refreshed last Thursday, February 6. Here's his tweet: SEO folks: we recently launched a refresh of this algorithm: http://t.co/KKSXm8FqZW Visible to outside world on ~Feb. 6th. — Matt Cutts (@mattcutts) February 10, 2014 This would be the third confirmed update to the [...]


Have The Same Ad-To-Organic Ratio As Google Search? Then You Might Be Safe From The Top Heavy Penalty

matt-cutts-seo-future At SMX Advanced tonight, Google's head of search spam, Matt Cutts explained that if Google's search results pages were run through the top heavy algorithm it would not be hurt by that algorithm. So if you wanted another guide to whether you're safe from Top Heavy, perhaps the ratios of ads to content with Google's pages would be a guide. Matt Cutts clarified what he meant for me, explaining that in general most of Google's search results pages do not have ads at all. So when you look at the Google search results as a site, not specific pages, overall, the ad to organic ratio is very low. [...]


It’s “Top Heavy 2″ As Google Rolls Out Update To Its Page Layout Algorithm

google-g-logo-2012 Another week, another update to part of Google's search algorithm. This time, Google announced a refresh of its Page Layout filter that it first announced back in January, or what's often called the "Top Heavy" update. Updates, Updates It's the fourth Google update in the past two weeks. The rundown so far: Panda Update 20: Sept. 27, 2012 EMD Update 1: Sept. 28, 2012 Penguin Update 3: Oct. 5, 2012 Top Heavy 2: Oct. 9, 2012 The Latest On Top Heavy The head of Google's web spam team Matt Cutts announced the update today on Twitter and called it "minor," saying it noticeably aff [...]


The Top Heavy Update: Pages With Too Many Ads Above The Fold Now Penalized By Google’s “Page Layout” Algorithm

ads-overload-featured Do you shove lots of ads at the top of your web pages? Think again. Tired of doing a Google search and landing on these types of pages? Rejoice. Google has announced that it will penalize sites with pages that are top-heavy with ads. Top Heavy With Ads? Look Out! The change -- called the "page layout algorithm" -- takes direct aim at any site with pages where content is buried under tons of ads. From Google's post on its Inside Search blog today: We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with t [...]


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