Several major hotel chains have launched what might be described as "Hulu for hotels," a new travel search site called Roomkey. According to Tnooz, the consortium includes Choice Hotels, Hilton, Hyatt, InterContinental, Marriott and Wyndham Hotels. Starwood, operator of Sheraton and W hotels, is not among them.
Hotels have been struggling for years to get consumers to come directly to them rather than various OTAs, middlemen and aggregators to whom they pay affiliate booking and lead fees. This is not the first such hotels joint venture effort. There have been several initiatives over t [...]
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