Google Buys Video Compression Company On2

Aug 5, 2009 at 2:02pm ET by Greg Sterling

Earlier today Google announced that it had acquired On2 Technologies in a stock deal worth approximately $106 million. There's little true information about how Google intends to use On2 in the release. Here's the Google quote: "Today video is an essential part of the web experience, and we believe high-quality video compression technology should be a part of the web platform," said Sundar Pichai, Vice President, Product Management, Google. "We are committed to innovation in video quality on the web, and we believe that On2's team and technology will help us further that goal." On2 essential [...]

Filed in: Google: Mobile, Google: TV, Google: YouTube & Video

Google Gets Into “Addressable TV” With Visible World

Jul 28, 2009 at 9:48am ET by Greg Sterling

Google's TV Ads platform is getting some help from a company called Visible World, which offers demographic and geotargeted advertising across different media types. According to an article in the Wall Street Journal this morning: Google Inc. is teaming up with Visible World Inc., a well-known New York technology company that uses software to create multiple versions of a given ad, in its push to offer TV advertisers more targeting options. Google will combine the technology with its Google TV Ads, an automated auction-based system for buying TV ads by choosing which shows best fit the adv [...]

Filed in: Google: AdSense, Google: AdWords, Google: Partnerships, Google: TV

NBC Debuts “Addressable Advertising” With Microsoft Ads Platform

Jun 18, 2009 at 9:28am ET by Greg Sterling

Across the TV industry there are various efforts going on to bring more targeting into TV advertising. The readers of this blog know about Google's TV advertising initiative. But SpotRunner and various others (e.g. Project Canoe) have been working to bring "addressable advertising," the kind of targeting that exists online (demographic, geo, even behavioral), to television. According to the Wall Street Journal, NBC has now adopted Microsoft technology to do something similar: The technology NBC is deploying will add a layer of demographic information as well as automated ad buying. It analyze [...]

Filed in: Google: TV, Microsoft: Partnerships, Microsoft: adCenter

Google Does TV Ads, To Push Chrome Browser In Commercials

May 8, 2009 at 3:33pm ET by Danny Sullivan

It used to be common wisdom that Google never did consumer marketing. That's changed over the past few years, with Google doing everything from billboards to radio ads to bus "wraps" to push particular Google products. Now it boldly goes into that final frontier, TV ads in the United States. It's a first for Google. The company has never directly advertised one of its products on television in the US, though they have been mentioned in conjunction with ads from Google partners, such as T-Mobile pushing its "G1 with Google" Android phone. Now, Google's using TV to promote its Chrom [...]

Filed in: Features: Analysis, Google: Chrome, Google: Marketing, Google: TV, Top News

YouTube Moves: Google TV Ads And More Premium Content

Apr 17, 2009 at 8:33am ET by Greg Sterling

YouTube is clearly evolving before our eyes -- from a site that was largely about viral, user-generated content (UGC) to a premium content destination that may one day be a viable replacement for cable TV. First the news. Google/YouTube has signed deals with more studios to expand the range of full-length TV and movies content on the site. From the NY Times today: The agreements with the studios, which include Sony, Lions Gate, MGM and others, are significant because YouTube dominates online video. Nearly two-thirds of all video views in the United States occur on YouTube, according to the [...]

Filed in: Features: Analysis, Google: Partnerships, Google: TV, Google: YouTube & Video

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