Google “TV Ads Online” Dangles Multi-Platform Lure For Brand Advertisers

It's now a cliche to point out that consumer audiences have fragmented. However, once mighty media have seen audiences dwindle over the past five or so years. Accordingly almost all traditional media are struggling, exacerbated by the recession to be sure but caused by the rise of the internet (mobile will fragment audiences further). Many advertising sales channels are trying to respond to the audience fragmentation issue with network and/or multi-platform strategies. Call it an effort to put "Humpty Dumpty back together again." Google for its part had once seen itself as a kind of medi [...]

Google TV Ads Tells How DVRs Affect Your Ads

Google's TV Ads team has announced the addition of new metrics detailing time-shifted viewings of your TV ad. Here's the formal explanation from Google's announcement: "[Time-shifted viewership data] ... provides you with insight into how and when viewers see your ads during DVR playback of recorded content. As with all metrics in your Google TV Ads reports, time-shifted impressions reflect the viewership of your specific TV commercial, not just general program viewership." The new reports are free, and are live in advertiser accounts now. Google's blog post includes a video showing how [...]

Google Offers DIY Display Ads Builder; Appoints Display Ads Chief; Expands TV Ads Distribution

Google has long been seeking to diversify its revenue base and ad products to attract more ad dollars and different types of advertisers. There's a lot more money, for example, in brand advertising than in direct response. The YouTube acquisition was partly about getting more display/brand ad dollars. Google's DoubleClick acquisition was also about targeting the online display/brand segment. In addition, the company has created a new "President, Display Ads" position. Google has also built out Radio Ads, Print Ads and TV Ads to expand the reach of its network. The new announcements today are c [...]

Battlestar Galactica Meet Google TV Ads: Deal With NBC Universal Cut

Just in -- and brief because it's the end of the day -- Google and NBC Universal have reached an agreement that will see the TV ads that Google sells coming to NBCU cable channels including SciFi, Oxygen, MSNBC, CNBC and others. The full release is below: NBCU Cable to Implement Google TV Ads Advertising Platform Google to Bring New Advertising Clients to Television Partnership Includes Collaboration on Custom Research Projects to Help Drive New Insights into TV Advertising NEW YORK & MOUNTAIN VIEW, CALIF. (September 8, 2008) – As part of its continuing effort to offer innovative [...]

Google Pushing Into TV, Original Content Distribution

One could liken Google to a house that keeps expanding, with new room additions every few months. Google's house is already the largest on the block and it seems to keep getting bigger. Two related moves represent further expansion. The first is the announcement last week of the Google Media Server, which conveys content from PC to TV. The second is a move to distribute original "TV" content online via AdSense. Postscript: See this article, FAQ: What We Know So Far About Google TV, for more information about the announcement of Google TV. In the category of PC to TV, Google is not r [...]

Google Adds TV Campaign Analytics

Google announced that it was adding TV campaign analytics to AdWords. If you're using the Google TV Ads system, you can now get metrics on the performance of those campaigns via Google Analytics. Here are the metrics that you can obtain on TV Ads: * Impressions delivered * Number of ad plays * Cost * CPM My understanding is also that you get to see the ad duration too -- or whether people watched the entire ad. And if you act now, Google says it "will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2000." Google TV Ads encroaches on SpotRunner's turf and [...]

Google TV Ads Available To All US Advertisers

The Inside AdWords Google Blog announced that all US-based advertisers should now have the TV ads option in their account. In fact, you should see the option after logging in to your AdWords account at the bottom, where it says "Other Campaign Types." Here is a screen capture of that section: Before today, TV ads were supposedly beta invite only, although they did a major TV ad push a few weeks ago. Google is also offering a promotion to encourage AdWords advertisers to try the TV ads. The promotion gives you up to $2,000 worth of credit towards producing a TV commercial. How much do [...]

Google Tests More TV Ads With AdWords Integration

Google Integrates TV Ads Into Adwords Platform by Pinny Cohen shows screen captures of AdWords reports with TV ad integration. Pinny said that Google sent out more invitations for AdWords advertisers to test out TV ads within the Google AdWords system. The features you get with Google TV ads include: Impression counts or view per screen metrics Select a CPM rate to "bid against other ads in that slot" Day parting TV style for scheduling ads by day and time Traffic Estimator for TV shows an estimate on TV ad views Length of ad view, e.g., did someone change the channel while watching your a [...]

Google & YouTube TVs Powered By Panasonic

Matsushita's Panasonic, Google To Work On Internet-Ready TVs from SmartMoney reports Panasonic is working with Google to make TVs that display internet content. Matsushita Electric Industrial, the company behind Panasonic, said the TVs will enable users to browse and watch YouTube videos from their TVs. The announcement was made at the Consumer Electronic Show yesterday by Toshihiro Sakamoto, president of Panasonic AVC Networks Co, and Steve Cheng, the co-founder of Google's YouTube unit. For now, it looks like these TVs will be Ethernet ready and have a possible interface to Google's YouT [...]

Google And Nielsen Partner For TV Ads Demographic Measurement

Google has teamed up with Nielsen to offer demographic data to advertisers in its TV Ads program. Google is currently working with distributors EchoStar and San Francisco Bay Area cable provider Astound. Nielsen demographic data are being combined with "aggregated set-top box data" in the new program to offer the information about audiences. Nielsen extrapolates its data from a sample of something under 20,000 US residences. I asked Google in email about the reliability of Nielsen's demographic data and about geotargeting capabilities in the program and received the following response from K [...]

Google’s New Media Advertising: Get Hip or Get Left Behind

Like many agencies and advertisers, we’ve been dragging our feet before trying Google’s relatively new advertising options. My rationale has been that search (or PPC) advertising is inherently better than the traditional advertising media: print, radio and TV. PPC advertising has been trouncing traditional media due largely to the fact that efficiency and accountability are "built in." The auction model (almost) guarantees that ad spending will be no higher than necessary to remain competitive. But it’s the built-in accountability – the ability to monitor and adjust for optimal ROI [...]

Google Wants To Make TV Ads Less “Annoying”

Google's Campaign Against Bad Commercials from reports Kim Malone, the director of Google AdSense, as saying she wants to make TV ads less "annoying." When Kim Malone was questioned on how Google plans on taking the "non-intrusive" nature of search ads and contextual ads to the TV ad model, she said, "it's going to evolve in a way that is less annoying to you and me." She explains that by "inviting" the user to view your ad, as opposed to forcing them to see the ad, will help. Malone explains that Google video ads are only played when someone actually takes an action to cl [...]

Google’s New AdSense For Video Pilot

Today Google introduced a "closed beta" that allows for the in-stream insertion of ads in video content on its AdSense network. Here's the Inside AdSense explanation: "[W]e're extending AdSense to online video content. Publishers in this test will be able to define at what point in their videos that streaming video ads will appear." A separate e-mail from Google said the following: Publishers will now be able to insert high quality, relevant in-stream ads that enhance their video content while maintaining a positive user experience. It also provides broader distribution for participating pu [...]

Next Up For Google, DirectTV?

VentureBeat, which previously correctly predicted the EchoStar deal with Google before it was announced, is predicting a similar deal with DirectTV is pending. The service, the largest satellite TV provider in the U.S., reportedly has 16 million subscribers. U.S. television ad revenues are estimated at between $51 million and $70 million annually. [...]

Google TV Ads: Google Brings Auction Model To TV Advertising

Rumored and written about for several weeks, Google is in fact launching a beta trial of TV ads with cable company Astound and satellite TV provider Echostar, which owns Dish Network. Astound operates in selected cities in Northern California. But Dish Network is national. Interestingly, Dish Network is highly interactive, with the ability to search for programming using keywords. Depending on whose numbers you believe, TV advertising in the U.S. today is worth between $50 and $70 billion in annual spending. Compare that to the Internet's $16.8 billion and paid search's roughly $7 billion in [...]

NY Times Tracks Google’s Traditional Media Efforts

Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google's moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to date. [...]

Google Rumored To Have Dish Networks TV Ads Deal

Rumor: Google about to sign ad deal with Dish Networks from VentureBeat suggests that Google and Dish Networks are going to sign a TV ad deal. This news comes the day after we learned that Google Testing TV Ads. Right now this Dish Networks and Google deal is unconfirmed. We will keep you posted on any updates to this story. [...]

WSJ: Google Testing TV Ads

The Wall Street Journal is reporting (paid sub. required) that Google is now testing TV commercials that it sells, showing them to cable customers in Concord, California (a city best known to me as home for my mother and sister -- guess I have an excuse to visit them more). Some highlights from the story (I've added the links): Google since last year has been steering TV commercials to subscribers of cable provider Astound Broadband, a unit of WaveDivision Holdings LLC, according to four people familiar with the matter. When Astound's customers watch TV, some commercials spots they see h [...]

Google Buying TV Scatter Units

Google Lays Groundwork for TV Scatter Sales Sortie at Advertising Age reports that Google is looking to hire a head of national TV sales in New York and dive into their TV ad play with "scatter inventory," ads that aren't sold well in advance. Google has been hiring TV engineers and sales representatives for a while now, but a relatively new job opening was created for a Head of National TV Sales. This individual will be responsible for building a "world-class national TV-advertising-sales team and lead the effort to both sell television solutions and shape a next-generation advertising plat [...]

Google TV Rumors Not Legit

Over the weekend two YouTube videos were released, the first named How to Sign Up for GoogleTV Beta and then a follow up named UPDATE: GoogleTV Beta. Both are attempts by the video author to prove that Google TV is a real thing. But so far, everyone reporting this knocks it down as elaborate hoax. Both Techcrunch and Google Blogoscoped call it a hoax, explaining that the DNS information doesn't match. Is Google TV a possibility? I believe so. Is this it? I doubt it. Postscript: See this article, FAQ: What We Know So Far About Google TV, for more information about the announcement of G [...]

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