There's an interesting post today on the Official Google Blog that gives a glimpse inside the company's usability and eye-tracking studies -- tests that help Google determine what their search results pages should look like.
The image above, for example, shows how users interact with a standard results page with 10 links. The deeper colors up top, Google says, show that most people found what they were looking for in the first two results on the page.
No surprise there, but in May, 2007, when Google introduced Universal Search to its interface, marketers began to wonder how the addit [...]
Related Topics: Channel: SEO | Google: Universal Search | Google: User Interface | Google: Web Search