Retail brands with popular mobile apps are benefiting tremendously this holiday season from prominent mobile app visibility in Google's organic search results. Search for Groupon, eBay, Amazon, Target, QVC or numerous others. Alongside the brand website listing, local listings, and social profiles, searchers are starting to see links to these brands’ iPhone, iPad, and Android app profile pages, right on the first page of Google. These app page URLs are presenting powerful new opportunities to "occupy" Page 1 of Google SERPs for desktop and mobile searchers, with big payoffs. [caption id [...]

Related Topics: Channel: SEO | Google: Mobile | Google: URL Shortener | How To: Mobile Marketing | Mobile Search | Search Engines: Mobile Search Engines | Search Marketing: Mobile | SEO: Mobile Search

There are two different security issues around Google products over the past 12 hours or so. The first is with Google Website Optimizer where there was the potential of an Cross-Site Scripting (XSS) attack. The second is with people using Goo.gl, Google's URL shortener, within Twitter to grab your Twitter passwords. While the second one, goo.gl is not really a Google issue, the Google Website Optimizer XSS issue is. Google sent out an email to Google Website Optimizer users saying: Dear Website Optimiser user, We are writing to inform you of a potential security issue with Website [...]

Related Topics: Channel: Content | Google: Security | Google: URL Shortener | Google: Website Optimizer

At first blush, generating a QR code while shortening a URL seems like a great idea. If you need to generate unique QR Codes for your printed or mobile advertising strategy this is one way to get the job done. The process is straightforward. You simply type or paste a URL into the text box, press the shorten button, and your new short/long URL is displayed at the top of your URL list. You then have the option to track click activity for each of the shortened URLs that you have created. To access the QR Code you will need to click on the details link to get to the following display. Y [...]

Related Topics: Channel: SEO | Google: URL Shortener | How To: SEO

Just what the world needs, another URL shortener, right? Google seems to think so, and it's now making its own Goo.gl service widely available to anyone -- complete with tracking and statistics -- for free. Below, more about the new entry, how it compares to the more established Bit.ly plus a look at Twitter's "wrapping" service. Dashboard To View What You've Shortened Google began offering its own shortening service last December, saying it was something they especially thought Google Toolbar users and those using its Feedburner service would want. Now it's being offered to anyone [...]

Related Topics: Channel: Content | Google: URL Shortener | SEM Tools: URL Shorteners | Top News