Testing, Testing, Testing: A Recap Of Google’s Latest Search Tests

science-experiment-test-featured Google is known to run hundreds of experiments a year and often we pick up on some of those experiments and report back on them over here. Many of those experiments have to do with the user interface and how Google makes small tweaks to the layout, design, fonts and colors to see what type of impact it has on the searcher. Many of these tests we capture and categorize in the Google user interface section. There is also an excellent new resource for tracking every minor change Google tests, it is at allgoogletesting.blogspot.com. That being said, I wanted to share a screen shot Dr. Peter [...]


Google’s Yellow “Ad” Icons Test Appears To Be Expanding

adwords-mobile-ad-icon It appears Google has been rapidly expanding their new yellow ad label found on their search ads over the past week. Google began testing these yellow ad labels on mobile search and then expanded the test to the UK and beyond. Now, it seems as if we are receiving two to three emails per day from readers saying they are seeing the new yellow ad label in the search results. Here is a picture: If I had to guess, this is the new AdWords ad format that will be rolling out officially on both desktop and mobile search results in the next couple weeks. Related Entries The New Visua [...]


Veterans Day Google Logo Commemorates Holiday With A Portrait Of A Veterans Day Parade & Float

Google Logo Veterans snapshot Today's Google Logo commemorates Veterans Day with a portrait-styled image featuring soldiers atop a red, white and blue parade float. In the painting, parade onlookers watch a Veterans Day float with a prominently displayed American flag and a collection of men in uniform. Google's letters have been painted in red, white and blue stripes as well. In November of 1919, President Wilson declared November 11 Armistice Day, a national holiday dedicated to those who gave their life in World War I. According to the Veterans Affairs website, Wilson proclaimed: To us in America the reflections of [...]


Hermann Rorschach Inkblot Inspired Google Logo Lets Users Share What They See

Hermann Rorschach Today's Google logo is inspired by Hermann Rorschach's famous inkblot test on the anniversary of the Freudian psychologist's 129th birthday. The Rorschach Inkblot test is a psychoanalysis process where patients are shown ten different inkblot paintings and report what they see in the images. The goal of the test is to gain insight into unconscious portions of a patient's personality projected onto the inkblots. The Google logo is framed from the eye of the user holding an inkblot image, with a psychoanalyst sitting to the left, waiting to record answers. The Google letters are arranged in [...]


Google Testing Site Name & URL In Search Result Snippets

Google iOS Search App Last month we saw Google testing displaying the site name in place of the URL in the snippets of the search results. Now, Rubén reports Google testing a nicer approach, showing both the site name and the URL in the snippet. So when you search for this site, it will show "Search Engine Land - searchengineland.com" in the snippet. Here is a picture: If you want to see this user interface yourself, you can learn how to modify your browser settings to see it via this site. For more Google User Interface tests, see over here. [...]


Raymond Loewy, Father Of Industrial Design, Gets Streamlined Google Logo For His 120th Birthday

RaymondLoewy Today's Google logo marks the 120th birthday of Raymond Loewy, the Father of Industrial Design. The logo highlights the industrial designer's work for Pennsylvania Railroad, where he designed a number of locomotives. While Loewy did not design the GG1 locomotive, he did create the streamlined, welded construction used on it and many future locomotives. It is this smooth design that Google has featured to blend with its own name. Loewy began his career in 1928, designing the shell of the Gestetner mimeograph machine, a design that would last for 40 years. While working for Pennsylvania Ra [...]


Shakuntala Devi, AKA The “Human Computer,” Honored With Google Logo To Mark Her 84th Birthday

shakuntala Quick, without Googling the answer or using a calculator -- what is the cube root of 188,132,517? Did you get it 546,372,891? In 1977, Shakuntala Devi was able to solve this problem faster than a computer. The Indian born math prodigy's astounding capacity to calculate complex numerical expressions in record time won her a spot in the 1982 Guinness Book of World Records, as well as a Google logo in her honor today. As a child, Shakuntala's arithmetic and memorization skills were quickly identified by her father. She would grow up demonstrating her keen math talents around the world, gain [...]


Google Logo Dressed Up As A Halloween Witch Today

Google Witch To celebrate the spookiest of all holidays today, Google has replaced its logo with an interactive image of a Halloween witch browsing her book of spells. By clicking the play button on the logo, the book transforms into a caldron and users are prompted to select a bone, potion, skeleton or apple to add to the witch's brew. After choosing two items, users are offered a series of Halloween games, including: a monster-hand version of whack-a-mole, Three-card Monte with coffins, lighting pumpkins, finding green goblins in a darkened forest, moving howling ghosts toward a full moon or knocking [...]


Edith Head Gets Her Own Google Logo Celebrating Her Career As One Of Hollywood’s Most Famous Designers

Edith Head Today's Google logo celebrates the triumphant career of Hollywood costume designer Edith Head on the occasion of her 116th birthday. Born Edith Posener in San Bernardino, California, Head would catch her first big break as a Paramount Pictures costume sketch artist in 1924 after working as an art teacher at Bishop's School in La Jolla. The logo places Edith Head front and center of her more famous costume creations, starting with a dress worn by Elizabeth Taylor in the film A Place in the Sun. The second dress in the logo is the iconic red velvet dress trimmed in white fur worn by Rosemary [...]


Google Logo Doubles As Parachute Game Before Answering The Question: When Was The First Parachute Jump?

Google Parachute Logo1 The Google logo team has been busier than usual this week. After celebrating salsa singer Celia Cruz yesterday, today's Google logo includes an interactive image to mark the first parachute jump. Performed by Andre-Jacque Garnerin on October 22, 1797, the jump occurred 216 years ago at Parc Monceau in Paris from a descent of approximately 3,000 meters out of a hydrogen balloon. Two years after his historical parachute jump, Garnerin's future wife Jeanne Genevieve Labrosse would become the first female parachutist. The logo includes an interactive game that lets users shift the parachute' [...]


Google Logo Celebrates Salsa Singer Celia Cruz

Celia Cruz Google Logo Today's Google logo remembers salsa singer Celia Cruz on what would have been the artist's 88th birthday. Cruz began her career singing lead vocals for the famous Cuban orchestra Sonora Matancera in 1950. Born in Havanna, Cuba, Cruz and her husband Pedro Knight became a citizen of the United States in 1959 after Castro took control of Cuba. Cruz recorded eight albums for Tico Records, before recording the more famous record Celia y Johnny with Johnny Pacheco in 1974 for Vaya Records label. While  with Vaya, Cruz and pianist Larry Harlow performed at New York City's Carnegie Hall. After [...]


Google Tests Replacing URL With Site Name In Search Results; Again

Google logo Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name. Here is a picture of how the Google search results look without the URL but with the site names: As you can see, it is almost exactly like the 2011 test. Earlier this year, Google also tested removing the URL section completely. You can see more examples at Google Operating System, and this was first spotted by Techno-net. [...]


Infographic: An Anatomy Of Google’s Dynamic Search Results Page

Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-oriented or perhaps if Google thinks it has a direct answer. The folks at Moz have done a fantastic job creating a "Mega-SERP" for Google, a single results page that includes many different types of elements that might appear. Here's the image, which they've kindly allowed us to share: Did you recognize all these elements? Be sure to visit the or [...]


Yosemite National Park Gets A Google Logo To Mark Its 123rd Birthday

123rd-anniversary-of-yosemite-national-park Today's Google logo celebrates the Yosemite National Park, which congress established as a national park on this date in 1890. The logo includes a collection of badges with "Google" front and center on a yellow badge featuring the park's famous Half Dome Mountain. A John Muir Trail (JMT) badge is included along with others to highlight park activities like rock climbing and camping. With the Lincoln land grant in 1864 to preserve the area, the Yosemite Grant was the first time the US federal government designated an area of land to be preserved for public use. As a result of the combined [...]


Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices

Google logo Google has just rolled out their new "more unified design" of displaying search results for mobile devices, including smartphones and tablet devices. As expected, Google said A new “more unified design” will offer "cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you’re looking for." Here are pictures from how the interface looks on an iPhone and iPad: We've seen Google testing this interface earlier this month and now it is finally live. For more on the Knowledge Graph and other changes announced last week, se [...]


Google Celebrates 15th Birthday With #GoogleBirthday Piñata Logo & Game

balloons-featured The world's most popular search engine turns 15 years old today. Started in 1998 by Stanford PhD students Larry Page and Sergey Brin, Google has grown to be the leader in search, owning more than 70 percent of the worldwide desktop search market share. To celebrate its 15th birthday, today's Google logo is an interactive piñata game. By clicking the arrow on the birthday cake in the middle of the logo, users are instructed to hit their space bar to start the game. With 10 swipes at a star-shaped piñata, players collect points based on the number of candies they can make drop while a music [...]


Google’s Knowledge Graph Gets Smarter With Comparisons & Filters

google-knowledge-graph-featured Google's Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side. These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more detail on Google's Inside Search blog. Knowledge Graph Comparisons Google spoke today about being able to process more complex queries, and part of that is evident in the new comparisons feature that presents Knowledge Graph facts side-by-side. On both the desktop and mobile devices, you can do searches [...]


Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page

Google logo The integration of Google+ across Google properties continues in a big way today with the launch of hashtag search. Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results. Google's Zaheed Sabur announced the new feature this morning on Google+, saying that it's available initially for English language searches on both Google.com and Google.ca. The only posts that will show up on Google searches are those that were shared publicly, or shared with you (if you're a Google+ user). Clicking on one of the Goo [...]


Official: Google Rolling Out App Launcher, Flat Logo

google-app-launcher-box The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will give users quicker access to other Google products. It's the same grid-style app launcher that many users will already recognize from Android devices and Chromebook computers. Google has been testing this nav launcher since February, if not earlier. Here are screenshots provided by Google: Also announced today is a very slight change to Google's logo. It's hard to notice in the image above, but the logo is flatter (the hot thing in design at the moment) and [...]


Léon Foucault Honored With A Google Logo To Mark His 194th Birthday

Leon Foucault Today's Google logo is an interactive image of Foucault's Pendulum, a device created by French physicist Léon Foucault who was born on this date 194 years ago in Paris, France. The Foucault Pendulum was the first experimental demonstration of the Earth's rotation on its axis. Showing the rotation of the plane of oscillation of a pendulum hung from the roof of the Pantheon in Paris, Léon Foucault's experiment became a major attraction in 1851, and was recreated in a number of European and American cities. Google's logo includes a rendering of the Foucault Pendulum swinging, along with [...]


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