Google Web Search is a feature of Google that allows you to search for pages across the entire web. By default, it also will find matches from related Google search services, all mixed together as part of the “Everything” results that display.
Using Google Web Search is easy — just go to the Google home page and perform a search. However, you might find our guides below provide you some helpful information on how to get more out of your Google searching:
Search Engine Land’s Guide To Google
How To Use Google To Search
Meet The New Google Look & Its Colorful, Useful “Search Options” Column
Further below are recent articles from Search Engine Land related to Google Web Search:
Oct 21, 2013 at 9:12am ET by Barry Schwartz
Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name.
Here is a picture of how the Google search results look without the URL but with the site names:
As you can see, it is almost exactly like the 2011 test.
Earlier this year, Google also tested removing the URL section completely.
You can see more examples at Google Operating System, and this was first spotted by Techno-net. [...]
Related Topics: Channel: Consumer | Google: User Interface | Google: Web Search | Top News
Oct 17, 2013 at 9:00am ET by Nathan Safran
In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to match instances of words in its Web index.
Take a look at Danny Sullivan's great FAQ for more specifics on what's changed.
Hummingbird Unprecedented In Scope
This significant change in the core underpinnings of search has a lot of folks wondering about its impact on their business. (When combined with the recent spike in Not Provided, it make [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Algorithm Updates | Google: Hummingbird | Google: Web Search
Oct 15, 2013 at 9:07am ET by Barry Schwartz
About a week ago, Google released an algorithm update we named the Google’s MugShot Algorithm. This update specifically targeted sites ranking well for names and displayed their arrest photo, name and details.
The new algorithm update impacted sites such as Mugshots, BustedMugshots and JustMugshots. Mugshots.com responded to Google's update with a blog post calling Google's change a security risk to Americans.
Mugshots said, that "Google’s decision puts every person potentially at risk who performs a Google search on someone."
They claim by not showing this arrest data for a Googl [...]
Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Top News
Oct 15, 2013 at 9:00am ET by Search Engine Land Infographics
Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-oriented or perhaps if Google thinks it has a direct answer.
The folks at Moz have done a fantastic job creating a "Mega-SERP" for Google, a single results page that includes many different types of elements that might appear. Here's the image, which they've kindly allowed us to share:
Did you recognize all these elements? Be sure to visit the or [...]
Related Topics: Channel: SEO | Features: Analysis | Google: Universal Search | Google: User Interface | Google: Web Search
Oct 10, 2013 at 9:00am ET by Josh Dreller
I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it's one of the most important companies in the world and has helped to spearhead the Internet revolution -- which is up there with invention of the wheel, the discovery of electricity, and the creation of all-you-can-eat buffets.
One of the biggest indicators of its dominance is that -- like Kleenex, Band-Aids, and Scotch Tape -- the Google brand name is used interchangeably with its category.
Don't believe me? Just Google it.
Google Search recently released a timelin [...]
Related Topics: All Things SEO Column | Channel: Consumer | Google | Google: Web Search | Stats: History
Oct 9, 2013 at 9:00am ET by Harrison Jones
The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest marketing dollars in more traditional forms of marketing rather than SEM because the B2B space is usually not very competitive in an online atmosphere.
The old idea of paying a few grand to do a basic SEO setup will no longer be an effective tactic for these types of companies (although it never was very effective in the first place).
In my last column, I explained how to do SEM for B2B companies that see no value in it. I also recently wrote anoth [...]
Related Topics: B2B Search Marketing Column | Channel: SEO | Google | Google: Hummingbird | Google: SEO | Google: Web Search
Oct 8, 2013 at 7:47pm ET by Danny Sullivan
Hurray! Google has added TV episode listings to its search results, the company announced today. What's not to like? Perhaps that they don't work as well as they could and are disappointing compared to what Google's TV listings are like within Google TV. You remember Google TV, right?
Google Search: Now With TV Episodes
Google shared the TV listing news on Google+ today, saying:
Now when searching for your favorite TV shows, you can get more information about specific episodes. For example, say that you’re wondering when the next season of The Walking Dead starts. Try searching for [the w [...]
Related Topics: Channel: Consumer | Google: TV | Google: Web Search | Knowledge Graph | Top News
Oct 8, 2013 at 11:52am ET by Eric Ward
So you have a question you would like answered, and that question is:
"How Will Google Hummingbird Impact Links?"
It's still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I've spotted a few clues, and the title of this column is a direct result of those clues.
I wrote the title of this column in the form of a question, and I'll write the body of the piece in the form of an answer. And my guess is in about 48 hours, if you type the above question into Google's search box, or speak it into your headset via Google voice search, this very column' [...]
Related Topics: Channel: SEO | Google | Google: Algorithm Updates | Google: Hummingbird | Google: Web Search | Link Week Column
Oct 7, 2013 at 9:36am ET by Barry Schwartz
On Thursday, Google released yet another algorithm update, no - not the Penguin update, but an algorithm to combat mugshot web sites from showing up highly in their search results.
In February, Jonathan Hochman wrote a story here named Why Google Should Crack Down Harder On The Mugshot Extortion Racket. That story, according to Google's head of search spam, Matt Cutts, "was a major spark" for the reason Google began working on this algorithm. Matt also cited Jonathan's post from yesterday, as opposed to the major New York Times story on the update.
Google's MugShot Algorithm Takes Action O [...]
Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Top News
Sep 30, 2013 at 8:05am ET by Amy Gesenhues
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms.
As Search Engine Land's Danny Sullivan explained in his FAQ: All About the New Google "Hummingbird" Algorithm:
Hummingbird is paying more attention to each word in a query, ensuring that the whole query - the whole sentence or conversation or meaning - is taken into account, rather than particular words. The goal is that pages match [...]
Related Topics: Channel: SEO | Google: Algorithm Updates | Google: Hummingbird | Google: Knowledge Graph | Google: SEO | Google: Web History & Search History | Google: Web Search | Search Marketing: General | SEO - Search Engine Optimization | Top News
Sep 26, 2013 at 5:36pm ET by Danny Sullivan
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It's called "Hummingbird" and below, what we know about it so far.
What's a "search algorithm?"
That's a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.
It's the name of the new search algorithm that Google is using, one that Google says should return better results.
Related Topics: Channel: SEO | Features: Analysis | Google: Hummingbird | Google: Web Search | Top News
Sep 26, 2013 at 2:59pm ET by Matt McGee
Google's Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side.
These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more detail on Google's Inside Search blog.
Knowledge Graph Comparisons
Google spoke today about being able to process more complex queries, and part of that is evident in the new comparisons feature that presents Knowledge Graph facts side-by-side.
On both the desktop and mobile devices, you can do searches [...]
Related Topics: Channel: SEO | Google: Knowledge Graph | Google: User Interface | Google: Voice Search | Google: Web Search | Top News
Sep 26, 2013 at 1:35pm ET by Danny Sullivan
At a special event in the garage where Google was born, the company announced a new "Hummingbird" search algorithm is live and especially designed to handle complex queries. Google also announced a new design for tablets and phones, richer direct answers with comparison, a new song exploration feature and notifications of Google Now information for iOS 7.
Below is our live blog with the news. Google's also posted more information here. Here are also our two formal posts with news from the event:
Fast FAQ: All About The New Google “Hummingbird” Algorithm
Google’s Knowledge Gr [...]
Related Topics: Channel: Consumer | Google: Hummingbird | Google: Web Search
Sep 26, 2013 at 3:10am ET by Danny Sullivan
Google turns 15 this week -- celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for "google in 1998," and you'll see how Google used to look back then, in the year of its birth.
The head of Google's web spam team, Matt Cutts, shared the news on Twitter. Here's how it looks:
Kind of nostalgic seeing the old look -- and some of the names of other search engines of the period, which Google used to link to at the bottom of its results. [...]
Related Topics: Channel: Consumer | Google: Web Search | Stats: History | Top News
Sep 25, 2013 at 2:42pm ET by Matt McGee
The integration of Google+ across Google properties continues in a big way today with the launch of hashtag search.
Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results.
Google's Zaheed Sabur announced the new feature this morning on Google+, saying that it's available initially for English language searches on both Google.com and Google.ca.
The only posts that will show up on Google searches are those that were shared publicly, or shared with you (if you're a Google+ user). Clicking on one of the Goo [...]
Related Topics: Channel: Social | Google: Google+ | Google: User Interface | Google: Web Search | Top News
Sep 25, 2013 at 8:40am ET by Barry Schwartz
Yesterday we reported that after over two years of being missing, BitTorrent is back in Google's auto completion results.
That means, when you start typing the letters [bit] into Google's search box, Google will offer an instant search suggestion of the term BitTorrent. Before yesterday, for over two years, Google did not show BitTorrent as a search suggestion.
We asked Google why the change of heart? Google told us it was not removed originally for policy issues but didn't offer us a reason on why the search suggestion was removed. Instead, Google told us, "we're always updating Sear [...]
Related Topics: Channel: SEO | Google: Web Search | Top News
Sep 24, 2013 at 2:41pm ET by Barry Schwartz
Over two years ago, Google removed BitTorrent from the instant search auto-complete search suggestions. Now, it appears that when you begin typing [bit...] into the Google search box, Google now shows BitTorrent as a search suggestion within Google Instant search.
Here is a screen shot of the search auto-completion within Google:
Over the years, Google has censored various piracy related search queries from their auto-completion. I am not sure why Google is now allowing BitTorrent to show up, while searches for The Pirate Bay, [RapidShare] and [isoHunt] still do not return auto-compl [...]
Related Topics: Channel: SEO | Google: Instant | Google: Web Search
Sep 4, 2013 at 3:20pm ET by Barry Schwartz
Today, September 4th, and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about the Google search results shifting and changing.
In short, many SEOs and webmasters were complaining that their rankings in the Google search results have declined drastically. In addition, many sent me images of their analytics, showing a clear significant drop in traffic from the Google organic source.
I asked Google about both these updates, and for each one, they said they have "nothing to announce." Meaning, they won't confirm if there was or was not an update.
Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Top News
Aug 23, 2013 at 4:14pm ET by Amy Gesenhues
Last month, Google agreed to pay $8.5 million into a settlement fund over a class-action lawsuit by two searchers who accused the company of transmitting their personal information to third parties without their consent or knowledge that the information was being shared. The final court approval of the proposed settlement was scheduled for today, but five US privacy groups have asked the court to reject the preliminary settlement agreement.
Electronic Privacy Information Center, Center for Digital Democracy, Consumer Watchdog, Patient Privacy and Privacy Rights Clearinghouse wrote a joint l [...]
Related Topics: Channel: Industry | Google: Legal | Google: Privacy | Google: Web Search | Legal: Privacy | Search & Society
Aug 23, 2013 at 8:54am ET by Barry Schwartz
Google announced on Google+ that they have overhauled the Web definitions interface and results, adding a lot more meat and details to your definitions queries.
The new options include an expandable box that contains additional synonyms, ways to use the word in sentences, the origins of the word, translation, the use of the word over time and much more. Also, when translate the word within, future definition searches will consistently provide a translation to that same language
Here is a screen shot of it in action:
Google said on Google+:
You may be familiar with using Google to [...]
Related Topics: Channel: Search Marketing | Google: Definitions | Google: Web Search