Google Web Search is a feature of Google that allows you to search for pages across the entire web. By default, it also will find matches from related Google search services, all mixed together as part of the “Everything” results that display.
Using Google Web Search is easy — just go to the Google home page and perform a search. However, you might find our guides below provide you some helpful information on how to get more out of your Google searching:
Search Engine Land’s Guide To Google
How To Use Google To Search
Meet The New Google Look & Its Colorful, Useful “Search Options” Column
Further below are recent articles from Search Engine Land related to Google Web Search:
Nov 6, 2013 at 3:24pm ET by Barry Schwartz
Google has a new manual action penalty within their guidelines named image mismatch.
Image mismatch is when the images on your website do not match what is shown in the Google search results. Google words it as "your site’s images may be displaying differently on Google’s search results pages than they are when viewed on your site." It is when you are serving Google one image and the user another image, also known as a form of cloaking - but Google doesn't call it cloaking in their document.
This morning, I covered the first manual action publicly received for this image mismatch not [...]
Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Google: Webmaster Central | Top News
Nov 6, 2013 at 3:11pm ET by Barry Schwartz
Last month we saw Google testing displaying the site name in place of the URL in the snippets of the search results.
Now, Rubén reports Google testing a nicer approach, showing both the site name and the URL in the snippet. So when you search for this site, it will show "Search Engine Land - searchengineland.com" in the snippet.
Here is a picture:
If you want to see this user interface yourself, you can learn how to modify your browser settings to see it via this site.
For more Google User Interface tests, see over here. [...]
Related Topics: Channel: Consumer | Google: User Interface | Google: Web Search
Nov 5, 2013 at 2:14pm ET by Barry Schwartz
Google's Hotel Finder, which launched in June 2011, is now available on mobile devices.
Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the search results by price, hotel class, user rating and distance. Each hotel listing page will show you photos, hotel amenities, reviews and its location on a map.
Google will also let you book the hotel directly through the site using Google Wallet or your credit card.
Google said availability is cur [...]
Related Topics: Channel: Mobile | Google: Maps & Local | Google: Mobile | Google: Web Search
Nov 5, 2013 at 9:15am ET by Jim Yu
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it "Hummingbird." Google's Amit Singhal later said it was perhaps the largest change to the algorithm since he joined the company back in 2001.
This information made some marketers nervous, but at PubCon last week, Google's Matt Cutts reminded the audience that the algorithm had been up and running for more than a month before it was announced, and no one even noticed.
Hummingbird allows the Google search engine to better do its [...]
Related Topics: All Things SEO Column | Channel: SEO | Google | Google: Algorithm Updates | Google: Hummingbird | Google: Web Search
Nov 1, 2013 at 3:53pm ET by Barry Schwartz
Not interested in having Google encrypt and secure your searches for some reason? Well, now there is a way to stop Google from forcing you to search using Google SSL search, as it made everyone use last month. All you need to do is add ?nord=1 to the Google URL parameter.
For example, searching Google for SSL would bring you to this secure URL. Trying to remove the https in front of it, will still bring you to the https version.
But if you add ?nord=1 and drop the https, the URL will stick on the non-SSL version.
Related Topics: Channel: SEO | Google: Web Search | Legal: Privacy | Top News
Oct 31, 2013 at 2:31pm ET by Barry Schwartz
Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing.
App indexing allows webmasters to connect pages from your web sites with specific content within your Android app. This enables Android smartphone users who have your app installed to open it directly from relevant mobile search results on Google.
Here is a picture of it in action:
For example, a webmaster who has a recipe website and an Android app can benefit from this. When a Google searcher on a mobile device is shown one of your recipes as a search [...]
Related Topics: Channel: SEO | Google: Mobile | Google: Web Search | Google: Webmaster Central | Top News
Oct 30, 2013 at 8:58am ET by Barry Schwartz
Mashable spotted some clever easter eggs from Google for the upcoming Halloween holiday.
Google is utilizing the knowledge graph to provide fun answers to searches for [Ghost], [Witch], [Skeleton], [Grim Reaper].
For example, if you look at the knowledge graph for Witch, you will learn that to defeat them, you just need to throw a pail of water at them. While to defeat a Ghost, you need to call Peter Venkman and Ray Stantz, from the movie Ghostbusters.
Here are screen shots of these Halloween easter eggs from Google. Can you find more?
For more fun, check out th [...]
Related Topics: Channel: Consumer | Google: Easter Eggs | Google: Knowledge Graph | Google: Parodies | Google: Web Search | Top News
Oct 30, 2013 at 8:30am ET by Gary Price
A gay slur from the Wikipedia page about the St. Louis Cardinals baseball team made its way into Google's Knowledge Graph box for a short time this week. The slur has been making news with stories appearing in a number of press outlets.
The Cardinals' Wikipedia page has been home to a great deal of abuse during the past few days (they're currently playing in the World Series against the Boston Red Sox) and now can only be edited by Wikipedia administrators.
What I find most interesting is that the slur was live on Wikipedia for a very short amount of time, yet Google's crawler captured [...]
Related Topics: Channel: SEO | Google: Knowledge Graph | Google: Web Search | Search Engines: Wikipedia | Top News
Oct 28, 2013 at 12:03pm ET by Amy Gesenhues
A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries.
According to the findings, between October 2012 and July 2013, Google increased the number of locations serving its search infrastructure from less than 200 to more than 1,400, as well as growing the number of ISPs it uses from a little over 100 to more than 850.
From the study:
Most of this expansion reflects Google utilizing client networks (such as Time Warner Cable, for example) that it al [...]
Related Topics: Channel: Industry | Google: Business Issues | Google: Internet Access | Google: Offices | Google: SEO | Google: Web Search | Stats: Size | Top News
Oct 23, 2013 at 9:12am ET by Barry Schwartz
Part of Google's big birthday event & Hummingbird announcement was that Google has made some serious strides to the knowledge graph. One such example was visible a week or so after the announcement, which was a major improvement and user interface change for musician-related search terms.
For example, when you search for [neil young] you are given a typical knowledge graph on the right side. If you search for [neil young songs] you are presented with a new songs carousel, displaying the songs Neil Young has published over the years.
If you click on a song, you are given a rich experi [...]
Related Topics: Channel: Consumer | Google: Knowledge Graph | Google: Web Search | Top News
Oct 23, 2013 at 7:58am ET by Matt McGee
The United Nations is continuing its admirable and proper work of highlighting discrimination against women around the world; but, is using Google's autocomplete feature the best way to do it?
UN Women, a UN entity formed in July 2010 that focuses on gender equality and women's rights, revealed a new ad campaign this week that "uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women."
The ads, presumably designed for print media, show Google autocomplete searches that begin with phrases like "women shouldn't," "women need to" and "women [...]
Related Topics: Channel: Consumer | Features | Features: Analysis | Google: Suggest | Google: Web Search | Search & Society: General | Top News
Oct 21, 2013 at 9:12am ET by Barry Schwartz
Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name.
Here is a picture of how the Google search results look without the URL but with the site names:
As you can see, it is almost exactly like the 2011 test.
Earlier this year, Google also tested removing the URL section completely.
You can see more examples at Google Operating System, and this was first spotted by Techno-net. [...]
Related Topics: Channel: Consumer | Google: User Interface | Google: Web Search | Top News
Oct 17, 2013 at 9:00am ET by Nathan Safran
In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to match instances of words in its Web index.
Take a look at Danny Sullivan's great FAQ for more specifics on what's changed.
Hummingbird Unprecedented In Scope
This significant change in the core underpinnings of search has a lot of folks wondering about its impact on their business. (When combined with the recent spike in Not Provided, it make [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Algorithm Updates | Google: Hummingbird | Google: Web Search
Oct 15, 2013 at 9:07am ET by Barry Schwartz
About a week ago, Google released an algorithm update we named the Google’s MugShot Algorithm. This update specifically targeted sites ranking well for names and displayed their arrest photo, name and details.
The new algorithm update impacted sites such as Mugshots, BustedMugshots and JustMugshots. Mugshots.com responded to Google's update with a blog post calling Google's change a security risk to Americans.
Mugshots said, that "Google’s decision puts every person potentially at risk who performs a Google search on someone."
They claim by not showing this arrest data for a Googl [...]
Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Top News
Oct 15, 2013 at 9:00am ET by Search Engine Land Infographics
Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-oriented or perhaps if Google thinks it has a direct answer.
The folks at Moz have done a fantastic job creating a "Mega-SERP" for Google, a single results page that includes many different types of elements that might appear. Here's the image, which they've kindly allowed us to share:
Did you recognize all these elements? Be sure to visit the or [...]
Related Topics: Channel: SEO | Features: Analysis | Google: Universal Search | Google: User Interface | Google: Web Search
Oct 10, 2013 at 9:00am ET by Josh Dreller
I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it's one of the most important companies in the world and has helped to spearhead the Internet revolution -- which is up there with invention of the wheel, the discovery of electricity, and the creation of all-you-can-eat buffets.
One of the biggest indicators of its dominance is that -- like Kleenex, Band-Aids, and Scotch Tape -- the Google brand name is used interchangeably with its category.
Don't believe me? Just Google it.
Google Search recently released a timelin [...]
Related Topics: All Things SEO Column | Channel: Consumer | Google | Google: Web Search | Stats: History
Oct 9, 2013 at 9:00am ET by Harrison Jones
The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest marketing dollars in more traditional forms of marketing rather than SEM because the B2B space is usually not very competitive in an online atmosphere.
The old idea of paying a few grand to do a basic SEO setup will no longer be an effective tactic for these types of companies (although it never was very effective in the first place).
In my last column, I explained how to do SEM for B2B companies that see no value in it. I also recently wrote anoth [...]
Related Topics: B2B Search Marketing Column | Channel: SEO | Google | Google: Hummingbird | Google: SEO | Google: Web Search
Oct 8, 2013 at 7:47pm ET by Danny Sullivan
Hurray! Google has added TV episode listings to its search results, the company announced today. What's not to like? Perhaps that they don't work as well as they could and are disappointing compared to what Google's TV listings are like within Google TV. You remember Google TV, right?
Google Search: Now With TV Episodes
Google shared the TV listing news on Google+ today, saying:
Now when searching for your favorite TV shows, you can get more information about specific episodes. For example, say that you’re wondering when the next season of The Walking Dead starts. Try searching for [the w [...]
Related Topics: Channel: Consumer | Google: TV | Google: Web Search | Knowledge Graph | Top News
Oct 8, 2013 at 11:52am ET by Eric Ward
So you have a question you would like answered, and that question is:
"How Will Google Hummingbird Impact Links?"
It's still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I've spotted a few clues, and the title of this column is a direct result of those clues.
I wrote the title of this column in the form of a question, and I'll write the body of the piece in the form of an answer. And my guess is in about 48 hours, if you type the above question into Google's search box, or speak it into your headset via Google voice search, this very column' [...]
Related Topics: Channel: SEO | Google | Google: Algorithm Updates | Google: Hummingbird | Google: Web Search | Link Week Column
Oct 7, 2013 at 9:36am ET by Barry Schwartz
On Thursday, Google released yet another algorithm update, no - not the Penguin update, but an algorithm to combat mugshot web sites from showing up highly in their search results.
In February, Jonathan Hochman wrote a story here named Why Google Should Crack Down Harder On The Mugshot Extortion Racket. That story, according to Google's head of search spam, Matt Cutts, "was a major spark" for the reason Google began working on this algorithm. Matt also cited Jonathan's post from yesterday, as opposed to the major New York Times story on the update.
Google's MugShot Algorithm Takes Action O [...]
Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Top News