Google Webmaster Central is a collection of tools and resources (including an official Google Webmaster Central Blog, a discussion area and help center) designed to help webmasters, marketers and others monitor their web sites on Google.

Google Says “Snag” Has Taken Manual Spam Actions Viewer Offline

google-webmaster-tools-logo If you're not seeing the "Manual Actions" feature in Google Webmaster Tools, you're not alone. Many webmasters have taken to Twitter and other social networks to say that the link has been removed from their accounts, and Google has updated its original announcement to say that a "snag" will delay full launch for a couple days: Unfortunately we've hit a snag during our feature deployment, so it will be another couple days before the feature is available to everyone. We will post another update once the feature is fully rolled out. The Manual Actions viewer is a tool that lets webmasters do a [...]

Google’s New Mobile Guidelines Focus On Delivering Content In Less Than A Second

google-one-second-mobile-featured One second. That's about how long it took you to read the two words above, and it's also the focus of Google's latest advice for webmasters when it comes to developing mobile websites. The company has published new guidelines that emphasize why sites should deliver above-the-fold content in less than a second. The emphasis there is on the "above-the-fold" aspect; Google isn't suggesting that entire mobile web pages should be delivered that quickly. "...the whole page doesn’t have to render within this budget, instead, we must deliver and render the above the fold (ATF) content in u [...]

Google Releases Seven Videos On Typical Manual Spam Actions

google-webmaster-tools-youtube Earlier today, Google launched manual spam actions to Google Webmaster Tools where you can see if your site currently has a manual spam action. To help those who have received some of these manual action notifications, Google created seven videos for the most common manual action notifications. The videos include user-generated spam, hidden text and/or keyword stuffing, pure spam, thin content with little or no added value video, unnatural Links to site video, unnatural links from your site and unnatural Links to site - impacts links. I've watched the videos and Google, mostly Matt Cutt [...]

Google Launches Manual Spam Actions Viewer, Streamlines Reconsideration Process

spam-viewer-featured Google is adding a new feature in Webmaster Tools that will leave no doubt when a site's search rankings are affected by a manual webspam action. It's called the Manual Actions viewer, and it's available today under the "Search Traffic" tab. The new tool complements the email notifications that Google already sends when it takes manual action against a website, giving site owners a way to check their site's status on their own at any time. Google says fewer than two percent of domains in its index are manually removed due to spam, so the vast majority of webmasters won't find anything wh [...]

Five Steps To Clean Up Your Links Like A Techie

An Unnatural Link Warning from Google Webmaster Tools You've been in business for many years. You may have done it all on your own, or you may have enlisted the aid of unscrupulous SEO "services" to built links for you. Either way, you may be wondering whether you need to conduct a link clean up. This column contains a five-step process outlining how to determine if you have a problem, how to analyze it, and then how to clean it up. But first: Unnatural Links Warning = Problem If you get this message, you have a problem. Skip to step two. [caption id="attachment_166889" align="aligncenter" width="505"] An Unnatural Link Warning from Googl [...]

Google To Take Action Against Fake Search Results Injected Into Browser History

google-penalty-square Google made a clear stance late Friday on the Google Webmaster blog that they will not tolerate webmasters pushing deceptive search results to searchers through the use of browser history spamming techniques. The technique uses a method of detecting a click on the browser's back button. When clicked, a user is not sent back to the page they came from, i.e. the search results, but rather a page that looks like search results. Google explained, a "users click the "back" button on their browser, they land on a new page that they've never visited before." This only happens when the user is " [...]

Google Webmaster Tools Restructures Navigation & Adds Search Appearance Overlay

google-webmaster-tools-video-1330350240 Google announced they've updated the navigation within Google Webmaster Tools and have also added a new "search appearance" pop up that should help novice webmasters. New Webmaster Tools Navigation The new navigation was redesigned and structured to be in the order of "the stages of search," said Mariya Moeva, Google Webmaster Trends Analyst. The structure should make it easier and more logical for webmasters to work with. Google explains what each section contains: Crawl Section is where you will see information about how Google discovers and crawls content. In here are your crawl stats [...]

Google’s PR Problem Is Bing’s Opportunity

Google has a PR problem. No, I don’t mean PageRank. I’m talking about the original definition of PR – Public Relations. And, it’s maybe less Public Relations than it is Webmaster Relations. You see, Google hasn't done a good job of balancing content about problems with content about successes and improvements. They haven't really needed to -- with 70% market share of search, there wasn't a competitor in sight. But, as Bing gains market share (both in general and through their partnerships with FaceBook and Siri), Google is going to need to pay more attention to their communi [...]

Preview Google’s New Structured Data Dashboard Beta

google-webmaster-tools-video-1330350240 A couple weeks ago, we reported Google opened up invite requests to join a beta of the structure data dashboard. I signed up immediately and yesterday, I, along with other webmasters, received my welcome email to take a look at the report. To sign up, you can do so at over here - I am not sure if they are still welcoming beta testers. That being said, if you did sign up, you can see if you have access to the new Webmaster Tools structured data error reports by going to the "Optimization" section and checking within the "Structured Data" section. Personally, my report shows no errors, [...]

Google Advice On When To Submit Reconsideration Request & How To Clean Your Link Profile

google-webmaster-tools-video-1330350240 Google posted a new article today answering common questions about submitting reconsideration requests and managing your backlink profile. Google Search Quality representatives, Kaspar Szymanski and Uli Lutz, co-authored the article, going through the more common questions on this topic. Google says you should really only submit a reconsideration request when you receive a manual penalty but if you are unsure if you have a manual or algorithmic penalty, submitting the request "is fine," Google said. Other tips include: Only submit the reconsideration request after you take action [...]

Google Changes Ranking Advice, Says Build Quality Sites Not Links

google-penguin-featured Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Previously, the article had a line that read: In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. We've bolded the key part, which was changed on May 27th to say: In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to us [...]

Google Webmaster Tools “Links To Your Site” Reporting Bug

google-webmaster-tools-featured Last week, we began seeing complaints of the Google Webmaster Tools "Links To Your Site" report showing 80% or less of the number of links that should be displayed. Yesterday, I noticed the issue myself, and today, Google confirmed this is a reporting bug. In short, tons of webmasters who analyze their links using Google Webmaster Tools have noticed a huge drop in the number of reported links to their sites. For example, my site, Search Engine Roundtable, had 3.8 million links reported last week, then yesterday dropped to 2.1 million links and now it is reporting 1.3 million links. S [...]

Google Webmaster Tools Adds Google Tag Manager Verification Support

google-webmaster-tools-video-1330350240 The Google Webmaster Central blog announced you can now use a new method to verify your site with Google Webmaster Tools. Now, you can use Google Tag Manager's container snippet code to verify your site with Google Webmaster Tools. To verify your unverified site with Google Tag Manager, go to the Webmaster Tools home page. Then, click Manage site for the site next to the site that you'd like to verify, and then select Verify this site. Click the Add a site button in the top right corner. Then, you will be taken to the Verification page; select Google Tag Manager as the verification me [...]

Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More

matt-cutts-featured Last night at SMX Advanced, Google's head of search spam, Matt Cutts was on stage to answer questions about Google search and webmaster topics with Danny Sullivan. We covered the session in live blog format and pulled out several key points. Of all my years watching Matt Cutts talk, I believe it has been over ten years now, I have never seen Matt reveal so much new information and announce so many new things in a single hour at a conference. Here are the highlights from last night, with links to those individual stories: Google Payday Loan Algorithm: Google Search Algorithm Update To [...]

Google Structured Data Dashboard Beta

google-webmaster-tools-video-1330350240 Google's head of search spam, Matt Cutts, announced at SMX Advanced a new beta application is testing within Google Webmaster Tools named the Structured Data Dashboard. The new dashboard will show webmasters more errors and reporting based on their schema, rich snippet and structured data implemented on a website. Matt said if you as a webmaster wants to sign up to beta test this, you can sign up at We currently have no more details on this dashboard but as soon as we get more information, we will share it with you. For more of our coverage on Matt's talk at SMX A [...]

Google Webmaster Notifications Now To Show Example URLs

google-webmaster-tools-video-1330350240 Google's head of search spam, Matt Cutts, announced at SMX Advanced that starting in the next day or so, Google Webmaster Tools notifications will now include example URLs of problem areas. For example, if you receive a manual penalty for unnatural links, Google will provide a few sample URLS. If you have other manual penalties, Google will show examples of where the penalties are or derived from. Google has been testing this for some time now, and Matt Cutts said we should expect this coming within months. Starting in the next day or so, future Webmaster Tools notifications will cont [...]

Google’s Hunger For Structured Markup

Google is keen for structured markup -- to put it mildly. In the not-too-distant past, I wrote about Google's Data Highlighter for event data, a tool which allows webmasters to indicate structured data for events without having to actually mark up the site's HTML code. It has the charming feature that the resultant extracted data is viewable by the webmaster only in Webmaster Tools in the Structured Data section; and, of course, the data is available to Google itself. As there is no actual structured markup ever placed on the page (i.e., no, microdata or any other markup), th [...]

Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums

google-spring-penalty The latest large brand to be hit with a user-generated content spam penalty notification is Sprint, the large US wireless communications company. Similar to Mozilla's penalty and BBC's penalty, Sprint was penalized for user-generated content spam on a portion of their site that was open to anyone to post links and content. Also similar to the BBC and Mozilla, Sprint went to the Google help forums to seek advice  because Google's warning message itself doesn't provide detailed information about what's wrong. The employee wrote: I received a message on 5/17/2013 that "Google has detected [...]

“Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box

Google logo Want to have your company logo appear in Google search results, similar to the way authors get to have their pictures displayed? Keep waiting. New "organization markup" support that Google has announced won't do that, but it might be useful for putting your logo in Google Knowledge Graph boxes. Author Images Many are familiar with authorship images that appear next to some stories, such as this example: That's where I did a search for "google bing," and one of my own articles came up in the top results. My picture appears next to the article because I've gone through the steps to identify [...]

No, Publishership Isn’t Coming Soon To Google Search To Join Authorship

Google logo There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can have their pictures appear. But, Google says there are "no plans" for some type of "publishership" to go live similar to the way it handles authorship. Expectations were raised after Kahena Digital and Standing Dog noted that publishers using rel=publisher can see how their logos would look in Google's Rich Snippets testing tool. However, Google told us generally that this has been working that way in the testing tool for months and that there are [...]

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