Landing Page Testing: Choosing Between A/B Or Multivariate Approaches
Oct 14, 2009 at 3:21pm ET by Daniel Waisberg
There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing methods: A/B tests and Multivariate tests. What is the difference between them? How can you choose which one best fits your needs?
Filed in: Google: Website Optimizer, How To: SEM, Search Marketing: Landing Pages
The Complete Guide To Google’s Website Optimizer
Nov 24, 2008 at 1:31pm ET by Chris Sherman
Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner's part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it's also an activity that many search marketers either choose to avoid or don't even consider at all.
And that's a mistake. Good testing can not only help you get rid of stinker [...]
Filed in: Bookshelf, Google: Website Optimizer
Google Website Optimizer Steps Out Of The AdWords Box: Open To All Users & Urchin 6.0 Comes Out Of Beta
Apr 16, 2008 at 12:30pm ET by Barry Schwartz
Google has announced that AdWords is no longer a requirement for Website Optimizer. In fact, you can now go to google.com/websiteoptimizer and register for free to use Website Optimizer, even if you do not have an AdWords account.
Now, you can use Website Optimizer to not just A/B test your AdWords landing pages, but also test your Yahoo landing pages, your banner landing pages, and different elements throughout your web site to improve conversions and desired actions from your users.
If you already use Website Optimizer within your AdWords account, you can continue to do so. The data and [...]
Filed in: Google: Website Optimizer
Google Website Optimizer Now Available, But Is It Cloaking?
Apr 4, 2007 at 8:49am ET by Danny Sullivan
Google Website
Optimizer, a tool that allows you to easily test different page layouts, is
now available to anyone with an AdWords account. Previously, it had been out in
limited beta since
last October. It remains unclear whether using the tool would be considered
cloaking, which is against Google's webmaster guidelines. The
Good Cloaking, Evil
Cloaking & Detection article from Stephan Spencer here on Search Engine Land
looked at this issue last month. Threadwatch has a
recent discussion also
going. I'll explain more about the situation below, and I'm checking with Google
for the offici [...]
Filed in: Google: SEO, Google: Website Optimizer, SEM Tools, SEO: Cloaking & Doorway Pages, SEO: Spamming
Become a Premium Member and see all articles in our Google: Website Optimizer archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
