Landing Page Testing: Choosing Between A/B Or Multivariate Approaches
Oct 14, 2009 at 3:21pm ET by Daniel Waisberg
There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing methods: A/B tests and Multivariate tests. What is the difference between them? How can you choose which one best fits your needs?
Filed in: Google: Website Optimizer, How To: SEM, Search Marketing: Landing Pages
The Complete Guide To Google’s Website Optimizer
Nov 24, 2008 at 1:31pm ET by Chris Sherman
Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner's part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it's also an activity that many search marketers either choose to avoid or don't even consider at all.
And that's a mistake. Good testing can not only help you get rid of stinker [...]
Filed in: Bookshelf, Google: Website Optimizer
Google Website Optimizer Steps Out Of The AdWords Box: Open To All Users & Urchin 6.0 Comes Out Of Beta
Apr 16, 2008 at 12:30pm ET by Barry Schwartz
Google has announced that AdWords is no longer a requirement for Website Optimizer. In fact, you can now go to google.com/websiteoptimizer and register for free to use Website Optimizer, even if you do not have an AdWords account.
Now, you can use Website Optimizer to not just A/B test your AdWords landing pages, but also test your Yahoo landing pages, your banner landing pages, and different elements throughout your web site to improve conversions and desired actions from your users.
If you already use Website Optimizer within your AdWords account, you can continue to do so. The data and [...]
Filed in: Google: Website Optimizer
Google Website Optimizer Now Available, But Is It Cloaking?
Apr 4, 2007 at 8:49am ET by Danny Sullivan
Google Website
Optimizer, a tool that allows you to easily test different page layouts, is
now available to anyone with an AdWords account. Previously, it had been out in
limited beta since
last October. It remains unclear whether using the tool would be considered
cloaking, which is against Google's webmaster guidelines. The
Good Cloaking, Evil
Cloaking & Detection article from Stephan Spencer here on Search Engine Land
looked at this issue last month. Threadwatch has a
recent discussion also
going. I'll explain more about the situation below, and I'm checking with Google
for the offici [...]
Filed in: Google: SEO, Google: Website Optimizer, SEM Tools, SEO: Cloaking & Doorway Pages, SEO: Spamming
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