Mar 18, 2011 at 9:01am ET by Daniel Waisberg

Much has been said about A/B testing techniques and the value that Website Testing can bring to website owners. In this article, I will not discuss what to test or how to do it, but how to analyze what you have already done. I have written in the past about the differences between A/B and Multivariate Testing and how to choose between them. Back then, I wrote that one of the advantages of multivariate tests is that you can analyze each and every interaction between elements in a much deeper level. However, one of the points that I missed is that A/B Tests are easier to be analyzed using [...]

Google Website Optimizer & Goo.gl URL Security Issues

Dec 7, 2010 at 9:31am ET by Barry Schwartz

There are two different security issues around Google products over the past 12 hours or so. The first is with Google Website Optimizer where there was the potential of an Cross-Site Scripting (XSS) attack. The second is with people using Goo.gl, Google's URL shortener, within Twitter to grab your Twitter passwords. While the second one, goo.gl is not really a Google issue, the Google Website Optimizer XSS issue is. Google sent out an email to Google Website Optimizer users saying: Dear Website Optimiser user, We are writing to inform you of a potential security issue with Website [...]

Conversion Optimization: Do This First

Apr 2, 2010 at 8:46am ET by Ben Gott

Have you made the move beyond SEO to conversion optimization? Haven't heard of it? According to Wikipedia, “Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” While this seems to me to be a fairly accurate description of the process, it's also important to note what conversion optimization isn’t. It isn’t making a website "better/look nicer/rank better" It isn’t concerned with current customers. In fact some of the processes can stand at odds with best practices for retain [...]

Things To Consider Before Starting Your Next Conversion Rate Optimization Project

Jan 21, 2010 at 2:17pm ET by Khalid Saleh

Five years ago, few people paid any attention to conversion rate optimization. Today, everyone is jumping on the conversion optimization bandwagon. I believe that there were two main factors that changed search marketers perceived value of conversion optimization: Google Website Optimizer. In October 2006 Google announced the release of its website testing tool, Google Website Optimizer. While the tool is not as powerful as some of its commercial counterparts, it allowed the average smaller to mid-size website to integrate some sort of A/B and multivariate testing into their marketing init [...]

Behavioral Targeting Is Easier Than You Think

Jan 20, 2010 at 1:21pm ET by Daniel Waisberg

In a previous post, I discussed the importance of using behavioral targeting to increase your conversion rates. I also wrote about how to use Google Analytics to understand personas of the users who visit your site. This post will present a fast and easy way to get your behavioral targeting (BT) process up and running. Although any discussion of BT can sometimes turn into a PhD-level conversation, it is really important to pluck some low-hanging fruit to convince executives that it is a worthwhile journey. If you do, your path will likely be paved with gold. Recently, BTBuckets, a free [...]

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