Things To Consider Before Starting Your Next Conversion Rate Optimization Project
Jan 21, 2010 at 2:17pm ET by Khalid Saleh
Five years ago, few people paid any attention to conversion rate optimization. Today, everyone is jumping on the conversion optimization bandwagon. I believe that there were two main factors that changed search marketers perceived value of conversion optimization:
Google Website Optimizer. In October 2006 Google announced the release of its website testing tool, Google Website Optimizer. While the tool is not as powerful as some of its commercial counterparts, it allowed the average smaller to mid-size website to integrate some sort of A/B and multivariate testing into their marketing init [...]
Filed in: Google: Analytics, Google: Website Optimizer, How To: PPC
Behavioral Targeting Is Easier Than You Think
Jan 20, 2010 at 1:21pm ET by Daniel Waisberg
In a previous post, I discussed the importance of using behavioral targeting to increase your conversion rates. I also wrote about how to use Google Analytics to understand personas of the users who visit your site.
This post will present a fast and easy way to get your behavioral targeting (BT) process up and running. Although any discussion of BT can sometimes turn into a PhD-level conversation, it is really important to pluck some low-hanging fruit to convince executives that it is a worthwhile journey. If you do, your path will likely be paved with gold.
Recently, BTBuckets, a free [...]
Filed in: Google: Analytics, Google: Website Optimizer, How To: Analytics, SEM Tools: Web Analytics
How To Segment Google Website Optimizer Tests
Jan 20, 2010 at 6:00am ET by Will Critchlow
It can be important to segement your conversion rate tests to see how they perform for different kinds of users of your site. I’m going to show you a few ways of gathering GWO data in Google Analytics in order to bring the full power of the GA platform to your GWO testing.
Filed in: Conversion Science, Google: Analytics, Google: Website Optimizer
Testing In 2010: Tips & Ideas To Get You Started
Jan 8, 2010 at 10:00am ET by Carrie Hill
If you asked some of the best online marketers in the business what one piece of advice they can give you to help make your site better, stronger or more profitable, I bet most would say "test your pages, test your techniques, and test your theories."
The one constant in search engine marketing is change. Things that worked a few months or even years ago don't work today. Conversely, things that work today maybe didn't work 2 months ago. Learning what is best for you and your site takes a lot of patience, research and testing.
If you're a do-it-yourself website owner—or run your [...]
Filed in: Google: Website Optimizer, In The Trenches
Landing Page Testing: Choosing Between A/B Or Multivariate Approaches
Oct 14, 2009 at 3:21pm ET by Daniel Waisberg
There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing methods: A/B tests and Multivariate tests. What is the difference between them? How can you choose which one best fits your needs?
Filed in: Google: Website Optimizer, How To: SEM, Search Marketing: Landing Pages
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