Things To Consider Before Starting Your Next Conversion Rate Optimization Project

Five years ago, few people paid any attention to conversion rate optimization. Today, everyone is jumping on the conversion optimization bandwagon. I believe that there were two main factors that changed search marketers perceived value of conversion optimization: Google Website Optimizer. In October 2006 Google announced the release of its website testing tool, Google Website Optimizer. While the tool is not as powerful as some of its commercial counterparts, it allowed the average smaller to mid-size website to integrate some sort of A/B and multivariate testing into their marketing init [...]

Filed in: Google: Analytics, Google: Website Optimizer, How To: PPC


Behavioral Targeting Is Easier Than You Think

In a previous post, I discussed the importance of using behavioral targeting to increase your conversion rates. I also wrote about how to use Google Analytics to understand personas of the users who visit your site. This post will present a fast and easy way to get your behavioral targeting (BT) process up and running. Although any discussion of BT can sometimes turn into a PhD-level conversation, it is really important to pluck some low-hanging fruit to convince executives that it is a worthwhile journey. If you do, your path will likely be paved with gold. Recently, BTBuckets, a free [...]

Filed in: Google: Analytics, Google: Website Optimizer, How To: Analytics, SEM Tools: Web Analytics


How To Segment Google Website Optimizer Tests

It can be important to segement your conversion rate tests to see how they perform for different kinds of users of your site. I’m going to show you a few ways of gathering GWO data in Google Analytics in order to bring the full power of the GA platform to your GWO testing.

Filed in: Conversion Science, Google: Analytics, Google: Website Optimizer


Testing In 2010: Tips & Ideas To Get You Started

If you asked some of the best online marketers in the business what one piece of advice they can give you to help make your site better, stronger or more profitable, I bet most would say "test your pages, test your techniques, and test your theories." The one constant in search engine marketing is change. Things that worked a few months or even years ago don't work today. Conversely, things that work today maybe didn't work 2 months ago. Learning what is best for you and your site takes a lot of patience, research and testing. If you're a do-it-yourself website owner—or run your [...]

Filed in: Google: Website Optimizer, In The Trenches


Landing Page Testing: Choosing Between A/B Or Multivariate Approaches

There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing methods: A/B tests and Multivariate tests. What is the difference between them? How can you choose which one best fits your needs?

Filed in: Google: Website Optimizer, How To: SEM, Search Marketing: Landing Pages


Become a Premium Member and see all articles in our Google: Website Optimizer archives!

Premium Members get unrestricted access to all archives - and more! Premium membership details below...

Become A Search Engine Land Premium Member

Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.

Subscribe as a premium member today and you'll get:

  • Unlimited access to news & How To articles.
  • Exclusive videos & webinars with search experts.
  • Expanded community profile & posting privileges.
  • Discounts to SMX Conferences & Events.
  • 30 Day money back guarantee.

Learn More

FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.


Advertise With Us »

Search Marketing Expo

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

FOLLOW US SOCIALLY
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live