Report: Google Controls 44 Percent Of Global Online Advertising

google-g-logo-96x100 ZenithOptimedia has issued a report that contains both good news and bad news for Google. The good news is: Google controls 44 percent of global online ad revenues. The bad news is: Google controls 44 percent of global online ad revenues. At a time when Google is defending against antitrust investigations on two continents this news is most unwelcome. The shares of all the other major US internet companies are tiny by comparison, though together with Google they control 61 percent of the world's digital ad spending. Overall the internet represents only 16 percent of global ad revenue [...]

How To Get Started With YouTube Promoted Video

youtube-featured Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube attracted 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit lasting on average 26 minutes. And, just today, ComScore also reported that YouTube passed 20 billion video views during October 2011 alone. No matter how you look at the data, that’s a lot of eyeballs and a lot of time spent on a single site that a marketer can take advantage of. But creating a video is only hal [...]

YouTube Passes 20 Billion Video Views In One Month

Online video viewership reached record levels in October, with YouTube passing the 20 billion views mark for the first time. That number represents a little less than 50% of all videos watched in the U.S., according to the latest statistics shared by comScore. U.S. Internet users watched an all-time high of 42.6 billion videos during October, with YouTube accounting for 20.9 billion of those views -- 49.1% of the total. ComScore credits YouTube/Google with an audience of just under 161 million unique viewers, almost triple the reach of Facebook, which was second with a little less than 60 m [...]

In-House Video Marketing Via YouTube

The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of YouTube, but with the relatively recent proliferation of cheap and easy video filming technologies (iPhones, Androids, Flips), leveraging YouTube’s massive search volume is something in-house search engine marketers should give at least as much time as they devote to other second-tier search engines like Bing, Facebook or Twitter. Create A Brand Channel Establishing a YouTube presence is the critical first step. Setting up a brand channel and [...]

Google Intros AdWords For Video, Folding In YouTube Features

In a bid to unify its advertising interfaces and improve reporting for YouTube video ads, Google is launching a limited public beta of "AdWords for Video" -- which includes four "TrueView" video ad formats, for which advertisers pay when the video is viewed or started by a user. The release integrates video advertising, previously housed at, into the AdWords interface. "Buying video has traditionally been a difficult process, especially within AdWords," says Lane Shackleton, product manager at YouTube, noting that the new product is meant to ease that pain for advertisers. Th [...]

Google Dominates Online Video, In Hunt For Hulu

By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video site, Vevo. It also sees more than five times the monthly minutes of Vevo. Only Hulu approaches YouTube in terms of time spent or engagement. However Hulu is the most heavily and successfully monetized video site, with almost 20 percent of online video ad impressions. Google, the owner of YouTube, is one of a handful of companies, including Yahoo, Amazon and DirectTV, that are rumored to be going after Hulu. The anticipated, competitive bidding could fetch as much as [...]

Google, MSFT, Yahoo In Talks To Buy Hulu: Report

Hulu is apparently a popular dance partner at the moment. The Los Angeles Times is reporting that Google, Microsoft and Yahoo are all in "confidential" discussions about buying the popular video service. YouTube remains the dominant video site online, but it's built around user-generated, amateur videos. Hulu, on the other hand, has agreements with major TV networks that gives it access to current (and professional) programming -- an area that YouTube has been trying to beef up for a few years now. That kind of programming is what attracts ad dollars, as the Times report explains: Hulu' [...]

YouTube “First Watch” Creates Massive Reach For Video Ads

A very long time ago Google was trying to find alternatives to pre-roll to monetize YouTube videos. Google-sponsored consumer research in 2007 found that users don't like pre-roll. But that's ancient history. Today Google is trying to find more ways to generate and capture display and video ad revenue, which it views as a massive growth opportunity for the company. And YouTube is in the center of that opportunity. According to the NY Times, Google is testing a new program for pre-roll on YouTube called "First Watch." [A]n advertiser can buy a preroll spot on most people’s first view [...]

Google Launches Streaming Movies & Music

Screen shot 2011-05-10 at 11.06.41 AM As widely expected Google launched its Music beta today at the Google developer conference, I/O. Right now the service is US only and invitation only. Users can store 20,000 songs and the service is free (for the time being). By implication Google Music will become a paid-service at some point in the future. No Music Store, Google Still Hopeful There is no music store associated with the new Google Music beta. However Google made clear that it's still trying to strike agreements with record labels and that it's optimisitic that it will be able to do so in the future. Google made a point to s [...]

YouTube Declares Intention To Compete In On-Demand Movie Rentals

Screen shot 2011-05-09 at 5.16.46 PM Google's YouTube today announced plans to add around 3,000 movies for on-demand rental on its service, effectively declaring its intention to compete with Netflix, Amazon, and Hulu. While YouTube has largely been known for quirky independent fare, the new content will include well-known flicks from major studios, including classics like Caddyshack and new releases like Inception and The King's Speech. The new content will be available at beginning today, and more titles will be rolled out in coming weeks. Within the movie section, users can search solely for movies, or se [...]

Google Challenges Apple, Netflix, Hulu with Video Rentals Service

youtube-logo-250 Google is about to launch a premium video on demand service through YouTube that will directly challenge iTunes, Netflix, Hulu and even cable TV. In the past YouTube tested video rentals (and has continued to do so) but the titles were limited and the results have been muted. The new service appears to be called "YouTube Store." At right is a cached image (taken from the link). The new YouTube movie rental service might start as soon as next week according to reports. It apparently will offer films from several of the major Hollywood studios and a number of independent distributors. Para [...]

Google Tells Video Users To Move Over To YouTube

Many outlets, starting with Allan Stern at CenterNetworks, reported over the weekend that Google Video is finally doing away with hosting. Two years ago the service stopped allowing new video uploads but said it would continue to host videos that had already been uploaded to the system. No longer. Everything must be downloaded and moved to YouTube. However you've got less than a month (until May 13) to download any videos from Google Video. The following is from the letter that went out to Google Video users: Later this month, hosted video content on Google Video will no longer be avai [...]

YouTube Users Not Thrilled With New Copyright School

Google (and YouTube before it was bought) has taken a variety of steps over the years to educate its users on copyright issues and discipline them when the message doesn't get through. The latest of those is being called Copyright School; it's a combination video and quiz that YouTube will force offenders to watch and pass before they'll be allowed to upload more content. How's the video going over so far with YouTube users? Like a lead balloon. As of this moment, "dislikes" are outnumbering "likes" by almost 4-to-1. There's no way to tell if they're rejecting the entire notion [...]

After 4-Month Slide, YouTube Regains Viewers & Sessions

youtube-chart-featured After a four-month slide in both unique viewers and video viewing sessions, YouTube rebounded in March to post gains in both of those categories. That's according to the latest stats from comScore, just released this afternoon. YouTube remains far and away the dominant video site online, with big leads in both viewers and sessions over second-place AOL and the rest of the sites on comScore's latest survey. But these numbers are actually a reversal for YouTube. Since passing the two billion session threshold in October, YouTube has seen those numbers decline each month through Februar [...]

YouTube Is The Real “Google TV”

Google TV, the company's much-hyped "Connected TV" effort that brought together Sony, Logitech and Dish Networks, has failed to deliver on its promise -- at least so far. While sales figures haven't been released the public isn't biting, it would appear. Google TV (the product) may ultimately join the ranks of Google Wave as an ambitious failure. However it's still a bit premature to call it that. Regardless the news yesterday that YouTube is planning to spend $100 million or more on new and original content and that it will lease almost 14,000 square feet of new office space in Beverly [...]

YouTube Plans Push Into Original Content: WSJ

It may have sounded a bit silly a few months ago when Italy announced it would regulate YouTube like a TV station, but now there's this: According to the Wall Street Journal, Google is planning to spend upwards of $100 million on professionally-produced, original videos. The WSJ cites "people familiar with the matter," who say the push for original content is part of a "major overhaul" of YouTube -- one that will make the site more friendly for the convergence of web video and living room TV viewing. For years, Google has been positioning itself as more than just an amateur video depot. [...]

YouTube Expands Search Filters & Related Terms

YouTube has updated their search filters and search refinements today. The new YouTube search enhancements include: (1) Filtering helps you restrict your search based on specific categories. You can choose any of the Filter options above to refine your search. (2) Exploring allows you to replace or add topics to your search. Clicking on a suggestion will replace your original search. Hovering over the suggestions and clicking the + sign that appears on the right will add the topic to your original search. (3) You can also Explore in the same way using the topics listed above. [...]

Google Wants TV Show Owners To Start Tagging Video

Google is encouraging TV show owners/providers to begin tagging their online videos with several new fields that can be used in both video sitemaps and mRSS feeds. The new fields include specific data for identifying the show/series title, season and episode numbers, premiere date and more. Google's blog post explains and shows the correct code in more detail. Interestingly, that blog post also begins by saying the new fields should be used "if your website is the authoritative source for the video of a particular TV show." But there's nothing stopping other sites that post unofficial TV [...]

YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching

Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. According to the latest comScore video stats, which cover February 2010, Google sites -- i.e., primarily YouTube -- saw a 2.1% drop in unique viewers 4.3% drop in viewing sessions 7.7% drop in minutes per viewer But YouTube is still exponentially more popular than all the other sites on comScore's list, including Microsoft, which rose from No. 7 in January to No. 2 in February. Meanwhile, earlier this week a different [...]

Google Adds Video Instant Previews To Some Results

Google has added a new type of instant previews to the Google search results. The new previews are designed specifically for video results. The video instant previews show you several frames from a video and may even play the video preview when you mouse over the thumbnail image. I should not, not all video results have instant previews, the video providers have to opt to show these previews. How Instant Video Previews Work: (1) Search Google or Google Video search and look for a video result. (2) Mouse over or click on the magnifying glass preview icon. (3) A drop down of 4 f [...]

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide