Oct 16, 2009 at 3:09pm ET by Matt McGee

Though the level of discourse in YouTube comments will never win awards, Google appears to be quietly testing a comment search feature. You won't find it anywhere obvious in the YouTube interface -- not on a video page, not even in Advanced Search. It's available at this URL (you can change the query at the end): http://www.youtube.com/comment_search?q=U2+360+Tour As ReadWriteWeb points out, this actually could be a valuable monitoring tool for companies, individuals, artists, and other celebrities that are the subject of a lot of YouTube videos and comments. There's even a real-time [...]

Related Topics: Channel: Video | Google: YouTube & Video

Buy YouTube Promoted Videos Through Google AdWords

Oct 14, 2009 at 11:44am ET by Barry Schwartz

The Google Blog announced you ca now buy YouTube Promoted Video ads directly in the Google AdWords console. Google said that any advertiser with video content in the U.S., Canada, the U.K., France, Italy, Germany, Spain and the Netherlands can do this today. Previously, all YouTube Promoted Video ads were managed on YouTube at ads.youtube.com. Opening up the management within the AdWords console will hopefully give the product more exposure to advertisers. I personally tried to find this in my AdWords account, but could not find it. So maybe the roll out has not hit all advertisers just [...]

YouTube Promoted Videos Land On AdSense Ads

Oct 2, 2009 at 2:24pm ET by Barry Schwartz

The Google AdSense Blog announced they are now bringing YouTube Promoted Videos to AdSense ad spots throughout the web. Initially, Promoted Videos were shown on YouTube search results and then on related videos. Now, if an AdSense site has ad slots for 300x250 Medium Rectangle, 336x280 Large Rectangle, 728x90 Leaderboard, 250x250 Square, and 200x200 Small Square, the YouTube Promoted videos can show up there as well. Yes, AdSense already has video ads, but these are different, in that these are YouTube videos and not video ads published directly to AdWords. To learn more about the st [...]

Google Served 10 Billion Video Views In August, Says ComScore

Sep 28, 2009 at 4:00pm ET by Matt McGee

Years ago, McDonald's restaurants advertised how many burgers they had served right on the big sign at each location. And when it got too many to count, the signs changed to simply say, "Billions and billions served." YouTube is quickly reaching that same tipping point for online video views. According to comScore, Google/YouTube served up more than 10 billion video views in August -- the first time any video site has surpassed the 10 billion mark. Other firsts during the month of August? Online users watched more than 25 billion videos overall, an all-time high. And 161 million U.S. Intern [...]

Google Formally Announces New DoubleClick Ad Exchange

Sep 18, 2009 at 12:08am ET by Greg Sterling

DoubleClick's advertising exchange has been in the works since at least 2007 and before Google acquired the company. But this morning Google is formally announcing the new DoubleClick Ad Exchange, which reflects a milestone of technology and platform integration between Google and its DoubleClick unit. Google sees this an an opportunity to attract more display and brand ad dollars online and to boost revenues on that side of the house, where there is much more room for growth than in paid search (at least in the US business). Some version of an "exchange" has been around for awhile at D [...]

India (Hearts) Google … Brazil (Hearts) It, Too

Sep 14, 2009 at 8:10pm ET by Matt McGee

No one reading Search Engine Land should be surprised to hear stories about Google's dominance of the search landscape. But the degree to which Google dominates in some areas is sure to make you raise an eyebrow. Consider India and Brazil, two growing Internet markets. ComScore released some stunning numbers about what's happening in those two countries and how Google owns a lot of the online experience there. In Brazil, for example, about 30% of a person's online time is spent on a Google property. In India, it's about 29% of online time. For perspective, comScore says that the worldwid [...]

Get YouTube Videos In Your Google Product Search Feeds

Sep 10, 2009 at 9:25am ET by Barry Schwartz

The Google Base Blog announced they have added a new attribute for Google Product Search merchants to submit product videos for specific products. Google Product Search can now show videos from YouTube. Here is a picture of the Nikon D90 with YouTube videos: How do merchants get their videos to show up for Google Product Searches? When you submit your Google Base data feed, make sure to include the new youtube attribute. This will help Google determine if they should show a video for that product listing. Google said, "we can't guarantee that submitted videos will be selected." [...]

YouTube Emphasizes Search In New Design

Aug 13, 2009 at 2:33am ET by Matt McGee

YouTube appears to finally be embracing its status as the second most-used search engine on the planet. Its new masthead design, just announced tonight, puts a much bigger emphasis on the site's search capabilities. The new masthead looks very much like the Google.com masthead on a search results page: logo, large search box, and a few navigational text links. (With the obvious difference that YouTube's links are below the seearch box, and Google's are above.) YouTube's blog posts says to expect more changes in the masthead: "Next up, we'll be focusing on giving you the controls to m [...]

Related Topics: Channel: Video | Google: YouTube & Video

Google Buys Video Compression Company On2

Aug 5, 2009 at 2:02pm ET by Greg Sterling

Earlier today Google announced that it had acquired On2 Technologies in a stock deal worth approximately $106 million. There's little true information about how Google intends to use On2 in the release. Here's the Google quote: "Today video is an essential part of the web experience, and we believe high-quality video compression technology should be a part of the web platform," said Sundar Pichai, Vice President, Product Management, Google. "We are committed to innovation in video quality on the web, and we believe that On2's team and technology will help us further that goal." On2 essential [...]

Google Launches Content Powered YouTube Promoted Video Ads

Aug 4, 2009 at 1:57pm ET by Barry Schwartz

Google has expanded the YouTube Promoted Video ads product to enable advertisers to place their videos in the "related videos" section of other videos. Prior, Promoted Videos only displayed on the YouTube search results page. Now, advertisers can opt their promoted videos into the 'content network' and have them displayed in the related videos of other videos. Here is a picture of a "promoted video" in the "related videos" box: How does this work? Well, it is similar to AdSense, in that Google determines the contextual relevancy of the page and then matches ads to that page. So a [...]

YouTube To Launch “Call-To-Action Overlay” Ads

Jun 30, 2009 at 9:08am ET by Barry Schwartz

TechCrunch reports that YouTube is adding a new ad type to its ad mix named "Call-To-Action Overlay" ads. These ads are very simple, they basically allow you to add a link to a third-party site, off of YouTube. The ad is a transparent background with an ad description and link to any site you want. I can see the ad live on this video and here is a picture: This new ad type is reportedly launching today at https://ads.youtube.com/. It is interesting to note that the small vertical line in the YouTube play bar is where the ad starts to display. YouTube officially launched sponsored [...]

Useful Search Options Comes To Google Video

Jun 8, 2009 at 9:34am ET by Barry Schwartz

Google Operating System noticed Google Video added the search options feature that recently came to Google Web Search. The search refinements, which are viewable by first conducting a search on Google Video and then clicking on "Show Options" include: TV View: List vs Grid View Video Duration: Short (0–4 min.), Medium (4–20 min.) or Long (20+ min.) Freshness of Video: Any time, Past 24 hours, Past week or Past month Sort By: Sorted by relevance or Sorted by date Video Quality: Any quality vs. High quality Video Sources: Such as any source, dailymotion.com, google.com, metacafe.co [...]

Related Topics: Channel: Video | Google: YouTube & Video

YouTube Leads Surge Of Online Video Watching In April

Jun 5, 2009 at 3:04am ET by Matt McGee

Online video watching jumped by 16% in April according to comScore, with YouTube getting "a significant increase in video viewing" during the month. Overall, comScore says U.S. Internet users watched almost 17 billion online videos in April, up 16% from March. YouTube's share of that increase was about 900 million additional video views. Despite the substantial increase, YouTube's overall share dropped slightly, from 40.9% in March to 40.7% in April. But certainly no one at Google is sweating bullets over the drop; Fox remains a distant number two with about 3% market share. Google [...]

New Google Blog Targets YouTube’s Big Brands & Advertisers

May 20, 2009 at 3:06pm ET by Matt McGee

Google has launched a new blog, the YouTube Biz Blog, that continues its effort to "help partners and advertisers find a home on YouTube." It's a theme we've written about recently when YouTube signed deals with major TV studios and announced plans to create the "Hulu" of music videos. YouTube is trying to transform from a home video repository into a business/professional content destination. In today's first post, Google cites some of its successes in this area: "We've helped popular media companies leverage our analytics and content management tools to build large, sustainable au [...]

Google Search, Video & Finance Testing Interface Changes

May 6, 2009 at 10:13am ET by Barry Schwartz

It appears that Google is testing new user interfaces for Google Web Search, Google Video Search and Google Finance. On Google Web Search, Google is testing showing "Review This Site" as a link, as opposed to a graphical comments icon. On Google Video Search, Google is testing additional search filters on the left hand side. And on Google Finance, Google is testing a new side bar. Let's dig deeper into each Google test. As reported at the Search Engine Roundtable, Sam from Oh Nuts noticed Google testing what appears to look a lot like the Google Wonder Wheel in the video search results. [...]

Google Still Owns Online Video, But Hulu Is Rising

Apr 28, 2009 at 5:40pm ET by Matt McGee

Google remains the dominant player in the online video space, but Hulu is on the rise. It's now the number three video property according to the latest comScore numbers out today. According to comScore, Hulu has passed Yahoo properties and moved into the third spot with 2.6% of all videos viewed during March. Yahoo dropped to fourth with 2.3 million videos watched on its sites. Google properties (primarily YouTube) are still miles ahead of the competition with almost 41% of all videos viewed during the month. ComScore estimates that almost 150 million Internet users watched an averag [...]

Google Video Updates Search Results Design

Apr 22, 2009 at 9:48am ET by Barry Schwartz

Google Video has updated the search results design and interface recently. The new design shows search results along the left hand column and the selected video on the right hand side. The video on the right hand side expands and contracts based on the size of your browser window. It also displays the video's title, source, primary sections within the video (anchors in videos), related videos and useful links. Videos are played in the Google Video results page by default. The redesign comes after Google dropped video uploads on Google. The last major redesign of the video results page [...]

Related Topics: Channel: Video | Google: YouTube & Video

South Korean May Take Legal Action Over Google’s YouTube Law Loophole

Apr 21, 2009 at 9:41am ET by Barry Schwartz

paidContent reports South Korean officials are not happy with how Google skirted around their law to continue to allow YouTube to operate in Korea by simply turning off video comments and upload ability in that country. South Korea passed a new law requiring sites with 100,000 unique visitors per day to require users to provide their real name and national ID card number before posting videos and comments. Google decided to simply remove the ability to post videos and comments on YouTube Korea, but allowed it on other YouTube properties, i.e. YouTube US, even while accessed within South Ko [...]

YouTube To Become More Kid Friendly?

Apr 20, 2009 at 9:30am ET by Barry Schwartz

Ars Technica reports Google has informed the Federal Communications Commission (FCC) that they have been working on a new filtering system for videos, comments and communication on YouTube. It is believed that Google is working on these changes in order to make YouTube more kid or family friendly, by complying more with the FCC regulations for TV viewing. Google wrote to the FCC: Google Inc. ("Google"), by its attorneys, files these comments in response to the Notice of Inquiry ("NOI") issued by the Federal Communications Commission ("FCC" or "Commission") initiating a proceeding as requi [...]

YouTube Moves: Google TV Ads And More Premium Content

Apr 17, 2009 at 8:33am ET by Greg Sterling

YouTube is clearly evolving before our eyes -- from a site that was largely about viral, user-generated content (UGC) to a premium content destination that may one day be a viable replacement for cable TV. First the news. Google/YouTube has signed deals with more studios to expand the range of full-length TV and movies content on the site. From the NY Times today: The agreements with the studios, which include Sony, Lions Gate, MGM and others, are significant because YouTube dominates online video. Nearly two-thirds of all video views in the United States occur on YouTube, according to the [...]

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