YouTube
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit.
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30Oct 15, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video […]
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey.
When users log into Gmail or YouTube, they’re now also logged into Chrome
The concern raised by some is that users will unknowingly be sending their browsing data to Google.
Report shows YouTube and Google video ranking algorithms differ widely
A new report shows that there's little correlation between ranking well in YouTube search and doing the same in Google video carousels.
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas […]
YouTube aims to show more authoritative search results around news topics
Google to provide more sources and context on breaking news-related searches in YouTube.
SearchCap: YouTube video ads, AI-driven call intelligence, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internal links: Link building’s secret sauce Jul 2, 2018 by Andrew Dennis Contributor Andrew Dennis explains why you shouldn’t overlook internal links on your site: They leverage link equity from external […]
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta.
Search in Pics: YouTube Space replica, Google Maps art & baby shower cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box: Source: Twitter Google Maps dynamic art: […]
Google launches Outstream Ads to boost video reach beyond YouTube
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
YouTube sees 90% lift in searches for football highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than ever.
SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot trafficJan […]
YouTube SEO 101: Get started optimizing video
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.
Google Trends now shows data for YouTube search, Google Shopping, News search & Image search
Google says it aims to open up more data to show what's being searched around the world.
SearchCap: Google EU offer, SEO mistakes & YouTube ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violationSep 18, 2017 by Greg Sterling Submission appears similar to its earlier, unsuccessful settlement proposal. Keys to Driving […]
The YouTube Ads perk you didn’t know existed
Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.
How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
Latest Gboard iPhone updates include access to Maps, YouTube & a new drawing feature
Gboard also now supports Arabic, Hebrew and Farsi languages.
SearchCap: YouTube redirects, Bing search ad growth & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnantJul 21, 2017 by Ginny Marvin Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions […]
YouTube using Redirect Method technology to fight terrorist video content in search results
The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms.
Study: How (and why) Google ranks videos differently from the way YouTube does
According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order between Google and YouTube varies 56.8% of the time.
Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google bathtub table: Source: Instagram YouTube stair case with a strong message: Source: Instagram Google padded […]
Search in Pics: Google sleep capsules, YouTube control room & golden Android figurine
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. YouTube control room at the Google Moscow office: Source: Instagram Google Japan sleep capsules: Source: Twitter […]
Google Image Search testing YouTube videos
YouTube videos now being tested in Google Image Search for mobile for retail-based queries.
Google’s updated iOS app pulls in YouTube videos, menus & more
Version 22 gives searchers fewer reasons to need to leave the app.
Google snippets bug shows old dates based on YouTube embeds
This Google bug shows a date that is older than your blog post in the search results snippet. This doesn't seem to impact rankings directly.
Search in Pics: Google & YouTube cake, pumpkins & DJs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot at the AngularConnect conference: Source: Twitter DJs in suits at a Google partners party: Source: […]
Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos
Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.
Google to launch new voter registration search tools & live-stream conventions on YouTube
Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube.
Search in Pics: Google I/O, Sundar Pichai with Danny Sullivan & fancy YouTube toilets
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. An army of Google I/O Android figures: Source: Twitter Google’s Sundar Pichai with Danny Sullivan: Source: […]
NFL-YouTube deal will bring highlight videos & related news directly into Google search results
Searches for specific NFL teams will deliver direct answers that include YouTube videos of highlights from games in progress.
SearchCap: YouTube election search trends, Google’s top search ranking factors & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube reports 224% jump in refugee-related searches since start of elections Mar 24, 2016 by Amy Gesenhues According to YouTube, refugee, immigration, gun control, economy and health care related searches have […]
YouTube reports 224% jump in refugee-related searches since start of elections
According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year.
TrueView For Shopping: Making YouTube The Next Big Shopping Destination
Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping campaigns.
Search In Pics: YouTube Paper Rocket Ship, Baymax At Google & Matt Cutts As USB Drive
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Video Optimization: Do Not Underestimate The Power Of YouTube
Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize your videos for maximum exposure.
Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.