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Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Dynamic Sitelinks Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons -- like seller ratings and consumer ratings annotations -- in which advertisers don't have control over what displays or when the content is triggered. Here's what you need to know: Dynamic sitelinks are automatically generated, typically when it's apparent that someone is shopping, planning a trip or doing some other research via search. They appear below the ad copy and can trigger on all devices. These sitelinks link to relevant content on the advertisers' site. Ho [...]


Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times

Google Maps3 Google Maps announced a new "Explore"  feature yesterday for its Android and iOS app. The new feature offers a "local guide" that adapts to wherever the user may be. According to the release: Now, whenever you want to discover places in your area, simply tap the new Explore button at the bottom right corner of your map to get a quick look at what’s nearby (where available). With Explore as your guide, you’ll see different places and activities that adapt to each area and moment throughout your day. The new feature lists local information, showing nearby locations along [...]


Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

google-shopping-600 Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in 2013.  Apparel topped the list in overall spend by both brands and retailers. The top ten retailers in the luxury space outspent the top luxury brands in four out of five of the categories studied.  Based on impressions, retailers [...]


Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look

Ads On Google Maps Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call extensions. Location extensions are what allow advertisers to include ratings, store hours and the Street View image of the business in their ads. Location extensions also enable businesses to be spotlighted with an in-map ad, or an ad marker. The in-map ad shows an offer or description and can be expanded to show more business information. [...]


Some Of The Weird Issues When Google’s Quick Answers Come From Random Sources

google-hummingbird3-featured As Google's Hummingbird algorithm continues to shape the answers within Google's search results, webmasters, SEOs and searchers ask themselves, why is Google showing this knowledge graph or that quick answer. Often webmasters find themselves at a loss because Google takes their content and puts it at the top of the search results. While searchers ask, why is this the proper source for the answer - why not license content versus scrape content from webmasters? I participated in a Google+ Hangout with Google's John Mueller, who was presented some interesting cases of "branded" quick answers [...]


Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

google-data-knowledge-brain-featured The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of unique users who saw your adverts Frequency: The minimum number of times a unique user saw your adverts. You can select the length of time you wish to see: day, week or month. Where Can You Find The Report? This report can be found under the dimensions tab (see image below). The data are av [...]


Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions

google-maps-1920 Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using the “Your places” filter (3) Bike directions now include elevation profiles to help avoid steep hills One they did not announce is the enhanced "explore nearby" functionality that they've added. Android Police picked up on that, showing they added a new icon to the bottom of the map to quickly access the feature and then when you [...]


Microsoft Bing Now Added To Google Chrome New Tab Page

bing-chrome-start-page Microsoft's search engine, Bing, is now an option within Google's Chrome new tab page screens. Prior, if you changed your default search provider in Chrome, the new tab page would still show Google has the search option. It would change the search provider in the URL/omnibox area but it would not replace Google from the new tab page. Now, when you change your search provider, the change will be also available in the new tab page in your Chrome browser. To change your go to Chrome and click on preferences/settings and then and set your search engine to Bing (under “Search”). [...]


Assessing Hummingbird’s Impact On Search — 10 Months Later

google-hummingbird3-featured On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as "Hummingbird." In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel the myth that Hummingbird is an algorithm, and to provide some clarity on the nature of the impact it may have. Hummingbird was revealed during Google's 15th birthday party, but no mention of it was included in their own post about the event. However, Search Engine Land Founding Editor Danny Sullivan was in [...]


It Will Take “Act Of God” For Relcy To Win In Mobile Search

mobile-apps-search-featured Last week TechCrunch profiled a "stealth" startup called Relcy, which is seeking to build a "native" search engine for mobile. The post mentions the company has raised $9 million in funding so far. In an interview with the site, founder Rohit Satapathy says his company is developing a "PageRank" style approach to mobile search but fully indexing in-app content. Apparently it goes beyond app-based content and will also provide additional relevant results from a knowledge-graph style index of "entities." Satapathy told the TechCrunch writer that Relcy will offer a mobile search experience "th [...]


Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri

cortana-600px Microsoft's new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it's no contest. Google Now easily wins, in my daily life. But Cortana does gives Microsoft an important foundation in the predictive search space and puts it well ahead of Apple's own Siri. Welcome, Cortana Microsoft announced that Cortana would be part of Windows Phone 8.1 earlier this year. Developers and others who chose to install the Windows 8.1 preview on their phones have had access to Cortan [...]


Google Maps Search Results Now With A Scroll Bar

google-maps-1920 Google has quietly changed the search results interface within Google Maps to show more listings via a scrollable search box. You can now scroll through the first ten or so local search results when you conduct a search in the Google Maps search box. Here is an example: This new feature launched sometime over the weekend and many local search marketers and businesses are happy about this. The old Google Maps interface showed many local search results in the search area but the new google Maps limited it to just a few. This opens up the opportunity of more business to other businesse [...]


Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

google-adwords-mobile-featured [caption id="attachment_197199" align="aligncenter" width="560"] Data Source: Google Quarterly Earnings Statements[/caption] It's still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google's "mobile problem" -- the problem Enhanced Campaigns was meant to fix when introduced last year. The fear is that Google can't figure out a way to monetize mobile ad clicks as [...]


Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

yahoo-featured We're on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we've been anticipating: Yahoo's share has now fallen below 10 percent. This is an "all-time low." The combined Yahoo-Bing "search alliance" share remains flat at 29 percent. Bing has grown almost entirely at Yahoo's expense. Here are the figures for June: Google: 67.6 percent Bing: 19.2 percent Yahoo: 9.8 percent [...]


Google iOS App Easter Egg: Flick The Letters In The Google Logo

google-ios-app-easter-egg There is a new Google Easter Egg, this one can be seen in the iOS Google Search App. Open the app and you'll be able to flick and drag off the letters from the Google logo anywhere on the screen. Then you can tilt the screen right and left and the letters will float and fall based on the tilt of your device. Here is a quick video I made of this easter egg: Some of you may not be able to test this while the Nelson Mandela Google Doodle is active. Check out the other < ahref="http://searchengineland.com/library/google/google-easter-eggs">Google Easter Eggs. [...]


Google Launches A New Google Alerts Interface

google-alerts Google has completely revamped the user interface and design for Google Alerts. Google Alerts allows searchers to subscribe to be notified of new content Google discovers on a specific keyword via email or RSS feed. Google Alerts is useful and important for managing your online reputation, following companies and topics you are interested and the like. The new interface makes it much easier for a normal searcher to understand and use. The previous interface was more designed for an advanced user but this new interface really makes it easier to process and use. The new Google Alerts sta [...]


Google Honors Nelson Mandela With Doodle On His 96th Birthday

google-nelson-mandela-logo Google is remembering and honoring the late Nelson Mandela, who passed away on December 5, 2013. His birthday is today, the first birthday after his death, and to honor Nelson Mandela, Google has a special Google Doodle. The Doodle is a video showcasing some of what he believed in and contributed to the world. Here is a video capture of the Doodle: Google Doodler, Katy Wu, helped design and come up with the concept behind this Doodle. She told her story about the Doodle explaining: Something that stood out to me about Nelson Mandela was his eloquent way with words. I thought his w [...]


Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue

ebay-600 Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in paid search, something that was underway even before it hit a penalty -- and a seeming rejection of an eBay research report that said paid search doesn't work well. eBay's Google Problem On the earnings call yesterday, eBay's chief financial officer Bob Swan said that Google wasn’t drivin [...]


Marin Software Adds Support For Google Shopping Campaigns

Marin Software Supports Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue or customer lifetime value, for example. “Support of Google Shopping Campaigns combined with our cross-channel targeting capabilities allows retailers to take their product-based advertising to new heights,” said [...]


Mobile PPC Tips & Tricks – What Works & Doesn’t

ppc-paid-search-mobile-600 As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I'll share some mobile stats to begin with, and then provide some PPC tips and tricks we've learned along the way related to mobile ad copy, mobile landing pages and mobile scheduling strategies. Mobile Growth Mobile usage is on a pretty big upswing, and "the year of mobile" is coming much faster than people think. Are you losing sales today from bad mobile adverti [...]


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