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Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

not-provided-600 As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages.  For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search [...]


Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work

no-keywords-not-provided-featured Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions -- among them whether paid search management platforms such as Marin, Acquisio and Kenshoo would be done in by such a change. In response, Matt Ackley, CMO of Marin Software has issued the following statement clarifying that its capabilities -- and those of most other paid search platforms -- would not be affected if Google does opt to keep search query referrer data from passing through on pa [...]


Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]

Mobile Paid Search Growth Global 2014 Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set -- made up of enterprise technology, consumer electronics, and retail advertisers --increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over the previous quarter. Mobile now accounts for 25 percent of paid search spending, with 60 percent of that spend going to tablets, 40 percent to smartphones. Cost-per-click (CPC) on smartphones rose 9 percent compared to the previous quarter, while tablet CPCs remained flat. Surprisingly, however, Covario h [...]


Google Responds To Misattributed Content Saying They May Show The Canonicalized URL

Google-Wall A few weeks ago, we reported on cases where Google was misattributing content for select news publishers. We showed examples of Google showing URLs of large news publishers but those URLs listed were not the source URLs and thus, redirecting from Google's search results to a completely different URL. Yesterday, a few weeks after we reported the issue, Google's Matt Cutts responded to us saying: In response to URL or site: queries, we occasionally show URLs that would otherwise be canonicalized to a different URL. What Matt is explaining is that at one point, the URLs in the example set [...]


Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”

keywords-not-provided-featured There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software, even for AdWords advertisers. We expected changes to not provided in the near future, and based on these reports, the likelihood of advertisers being stripped of keyword data is high. When Google moved to secure search in October 2011, it was a major setback to publishers, who began losing data about the keywords used to reach their sites. That opened up Google to claims of hypocrisy, in that advertisers continued t [...]


Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March

google-news-600 Google's Matt Cutts tweeted that news related sites, such as this one, may have noticed a drop in the crawl statistics within Google Webmaster Tools. If you did notice that drop, Matt says you do not need to worry. Google News added if-modified-since support in March, which would be the reason for the crawl changes. Matt added that "Google News doing smarter crawling now" and thus being more efficient. I've checked the crawl stats for seroundtable.com, a Google News publisher, and indeed, the crawl stats have declined significantly in March 2014: To learn more about how GoogleBot [...]


AdWords Editor Version 10.4 Arrives With Bid Strategies Support

adwords-editor-icon The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here's the lowdown on what's new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies down to the keyword level, apply flexible bid strategies from the accounts' shared library and copy or move items along with their bid strategies within an account or to a different account. You can also edit bids in ways that fall outside of the campaign bid strategy -- for example adding CPM bids to a CP [...]


Google Places Adds New Features To Its Bulk Location Management Tool

google-local-places-featured Googler Jade Wang announced yesterday Google Places is rolling out new features to its bulk location management tool. According to the announcement, the new features will include a "Status" column that lets users know if a Map location is live, unverified, has errors, data conflicts, is a duplicate, or if it is pending review. The "Conflicts" interface is being updated as well: The updated [conflicts] interface will show you details on how a location page might differ on Maps/Search results versus what’s in your dashboard. We’ll show you what is live on Google, and which field is di [...]


Hotel Search Upgrade: Google Licenses Room 77 Platform

Room 77 Despite its controversial $700 million acquisition of travel software company ITA several years ago and the launch of Google's Hotel Finder site, Google has yet to emerge as a force in online travel. That may all be about to change. Bloomberg reported yesterday that Google "is licensing hotel-booking software from Room 77 Inc." The news site also reported that "Room 77 co-founder and Chief Technology Officer Calvin Yang and many of its engineers are joining Google." Room 77 is a travel metasearch site like Kayak, only better in my experience. It only focuses on lodging however. The Bl [...]


Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

google-penguin-featured It may be the case that some sites impacted by Google's Penguin update may not be as impacted as the next. Meaning, Google's algorithms may apply a different degree of the Penguin update (which may feel like a penalty) to one site over another. Matt Cutts, Google's head of search spam, posted on Twitter a message that implies that Google's Penguin algorithm comes in different levels of degrees. His tweet was related to someone who was impacted by the algorithm and Matt Cutts responded to him saying "you still have a very mild case of Penguin." Here is Matt's tweet: @chipnicodemus I'd re [...]


How To Massively Scale Ethical Link Building FTW

shutterstock_105475358-chain-links

The linkbuilding toolkit is broader than most commentary suggests, and once the concept of quality and appropriateness (AKA relevancy) is truly embraced (and not just paid lip service to), then the dynamic, cutting edge solution to linkbuilding in 2014 is obvious: scale your processes that generate high quality targets and content opportunities for linkbuilding across the spectrum of all types of linkbuilding.


Google Takes Action On Seven Link Networks In Japan

google-japan-featured Google's head of search spam, Matt Cutts, announced on Twitter this morning that Google has "taken action" on seven different link networks in Japan. Over the past several months, Google has not only been manual taking action against link networks or link schemes in the US, but they have been widening their efforts across the world. Google's Cutts said the action they took on the seven Japanese link networks happened over the past "few months." How would you know if your site was impacted? Well, it likely only impacts Japanese related sites that participated in link networks within that [...]


Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation

Google-Wall Google announced they now support improved schema markup, rich snippets, for location pages. Business Phone Support Schema Google said they now support showing business telephone numbers for customer service, technical support, billing support, and bill payment. For each phone number you markup, you can specify if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Technically, you can specify more than those four categories but Google only will display those in the rich snippets. Google has added more details over here. Hours O [...]


Google Makes Linking AdWords Accounts Easier With New Bulk Linking Feature

google-analytics-featured Today Google announced a new bulk linking feature that allows Google AdWords account users to link all of their accounts with a quick click of a button. Google said the new "linking wizard" will be available to anyone who has access to an AdWords MCC (client center) with multiple AdWords Accounts. To use the new feature, users must log into their Analytics account and click on the "AdWords Linking" section in the Property column of their Admin page. From here, users can link any of their AdWords accounts by marking "X" in front of the account: According to Google, the new "linking [...]


Google Updates Its Privacy Policy

google-locks-privacy-featured You may have noticed Google's Privacy Policy has been updated as of March 31, with a red letter "Updated" call-out the site's home page preceding Google's Privacy & Terms link. This is the first time the company has updated the policy this year, following an update in December of 2013. There were only two updates last year, one occurring on June 24 and the other on December 20. Google posted a "Comparison" page to outline the most recent Privacy Policy updates, along with an archive of updates dating back to June 9, 1999. "As you use our services, we want you to be clear how we're [...]


How Long Can RetailMeNot’s “SEO Empire” Survive?

credit: Priceonomics RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and "promo code" searches -- an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding 187 out of the 263 keywords we track. Dealcatcher.com, the next closest company, only ranks first for 7 keywords. Coupons.com, another recent IPO in this space, only has the number one spot in the Google rankings a single time. RetailMeN [...]


The Enhanced Campaigns Big Picture & What’s Next For AdWords

shutterstock_64061482-fortuneteller Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed Your World – But Not How You Think Sure, we’ve all come to the conclusion that CPCs were nominally impacted. Mobile is higher, but not that much. Tablet CPCs have increased, but those impressions are still relatively low, and the CPCs still haven’t met parity with desktop. The bigger [...]


Google Gets Another Street View Privacy Fine — In Italy

street-view-car-featured It seems like each European country is taking its turn fining Google for some privacy infraction. This time, it's Italy and involves Street View. Google has reportedly paid a roughly $1.4 million (1 million EUR) fine. According a story in Reuters, the issue this time was the failure to clearly mark Street View cars during Italian street photography in 2010: The fine announced on Thursday relates only to vehicles not being labeled clearly enough. The watchdog has also reported to Italy's judicial authorities that Google accidentally captured fragments of electronic communications as part of [...]


Secrets Of Successful Enterprise SEO Part III: Build A Business Case

SEL-2 A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their meticulous attention to detail and single-minded focus on driving their business by numbers -- something that has been ingrained into me ever since my time there. The part that wasn't so fun at Bradford was being the only search marketer in a half-billion-dollar organization trying to build up [...]


Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide

google-apps-featured On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google's search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a result from a publisher where you also have their app on your device, clicking on that link will open the app and take you right to the content within the app that is related to your query. In December, the first apps started appearing to support app indexing, including the IMDb Android app. Google a [...]


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