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Google Takes Action On Seven Link Networks In Japan

google-japan-featured Google's head of search spam, Matt Cutts, announced on Twitter this morning that Google has "taken action" on seven different link networks in Japan. Over the past several months, Google has not only been manual taking action against link networks or link schemes in the US, but they have been widening their efforts across the world. Google's Cutts said the action they took on the seven Japanese link networks happened over the past "few months." How would you know if your site was impacted? Well, it likely only impacts Japanese related sites that participated in link networks within that [...]


Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation

Google-Wall Google announced they now support improved schema markup, rich snippets, for location pages. Business Phone Support Schema Google said they now support showing business telephone numbers for customer service, technical support, billing support, and bill payment. For each phone number you markup, you can specify if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Technically, you can specify more than those four categories but Google only will display those in the rich snippets. Google has added more details over here. Hours O [...]


Google Makes Linking AdWords Accounts Easier With New Bulk Linking Feature

google-analytics-featured Today Google announced a new bulk linking feature that allows Google AdWords account users to link all of their accounts with a quick click of a button. Google said the new "linking wizard" will be available to anyone who has access to an AdWords MCC (client center) with multiple AdWords Accounts. To use the new feature, users must log into their Analytics account and click on the "AdWords Linking" section in the Property column of their Admin page. From here, users can link any of their AdWords accounts by marking "X" in front of the account: According to Google, the new "linking [...]


Google Updates Its Privacy Policy

google-locks-privacy-featured You may have noticed Google's Privacy Policy has been updated as of March 31, with a red letter "Updated" call-out the site's home page preceding Google's Privacy & Terms link. This is the first time the company has updated the policy this year, following an update in December of 2013. There were only two updates last year, one occurring on June 24 and the other on December 20. Google posted a "Comparison" page to outline the most recent Privacy Policy updates, along with an archive of updates dating back to June 9, 1999. "As you use our services, we want you to be clear how we're [...]


How Long Can RetailMeNot’s “SEO Empire” Survive?

credit: Priceonomics RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and "promo code" searches -- an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding 187 out of the 263 keywords we track. Dealcatcher.com, the next closest company, only ranks first for 7 keywords. Coupons.com, another recent IPO in this space, only has the number one spot in the Google rankings a single time. RetailMeN [...]


The Enhanced Campaigns Big Picture & What’s Next For AdWords

shutterstock_64061482-fortuneteller Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed Your World – But Not How You Think Sure, we’ve all come to the conclusion that CPCs were nominally impacted. Mobile is higher, but not that much. Tablet CPCs have increased, but those impressions are still relatively low, and the CPCs still haven’t met parity with desktop. The bigger [...]


Google Gets Another Street View Privacy Fine — In Italy

street-view-car-featured It seems like each European country is taking its turn fining Google for some privacy infraction. This time, it's Italy and involves Street View. Google has reportedly paid a roughly $1.4 million (1 million EUR) fine. According a story in Reuters, the issue this time was the failure to clearly mark Street View cars during Italian street photography in 2010: The fine announced on Thursday relates only to vehicles not being labeled clearly enough. The watchdog has also reported to Italy's judicial authorities that Google accidentally captured fragments of electronic communications as part of [...]


Secrets Of Successful Enterprise SEO Part III: Build A Business Case

SEL-2 A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their meticulous attention to detail and single-minded focus on driving their business by numbers -- something that has been ingrained into me ever since my time there. The part that wasn't so fun at Bradford was being the only search marketer in a half-billion-dollar organization trying to build up [...]


Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide

google-apps-featured On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google's search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a result from a publisher where you also have their app on your device, clicking on that link will open the app and take you right to the content within the app that is related to your query. In December, the first apps started appearing to support app indexing, including the IMDb Android app. Google a [...]


Google Fixing Reverse DNS GoogleBot Verification

Google Webmaster Tools - Facebook Featured Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP range was not returning the proper reverse DNS verification details. The response given was "no such host is known," but the activity webmasters noticed was that it did appear to be a legit Google crawler. Google's John Mueller confirmed on my Google+ post that this was indeed an issue on Google's end. Temporarily they have stopped GoogleBot activity in those IP ranges and will fix the issue before they continue [...]


Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics

Matt Cutts screen shot March 2014 In an interesting video released by Matt Cutts, Google's head of webspam, Matt answers the question on how Google separates the concept of popularity from authority. The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he gave was that porn sites are often way more popular than government or organization sites but government sites are often more authoritative than porn sites. So the two concepts are different. Matt then explained in more detail the concept of being popular within a topic, or maybe being more authoritativ [...]


Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

google-shopping-products-featured Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for Shopping campaigns to take over legacy PLA campaigns. Probably the most requested change is the addition of multiple ad groups. When Shopping campaigns debuted, campaigns consisted of just one ad group, which many advertisers found limiting. Retailers can now set up multiple ad groups within a Shoppi [...]


Google Tests Product Images Within Organic Listings

google-organic-product-images-1396354303 It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Here is a picture of the organic listing that shows not just rich snippet data for pricing and stock but also a product image: I personally cannot reproduce this but some others can. We asked Google for a comment but have not heard back from them about this within 24 hours. We see these product images often in Google Product Listing Ads but never within the free listing [...]


No Joke: Google Maps Brings Back “Search Nearby” Feature

google-maps-600 You're going to hear a lot of rejoicing when this news spreads: Google has returned the "search nearby" feature to Google Maps. #celebrate!!! Amidst all of today's Google April Fools' joke announcements, the company tweeted the feature's resurrection earlier today. After doing a search on Google Maps, you can click again in the search box to get "Search Nearby" to show up as an option. Ever since Google relaunched Google Maps in February, users have been complaining about the disappearance of that particular feature. Here are a few tweets about it from just the past couple days: [...]


Google’s Matt Cutts April Fools Video: No We Won’t Stop Changing; While Shirt Constantly Changes

matt-cutts-shirt-trick If you didn't have enough April Fools day fun today, here is one more for you. In today's video from Matt Cutts, Matt answered a real question from Dave in the UK, who asked, "When will Google stop updating its search results?" The answer was never! And to prove his point, Matt animated his shirt to change different colors and then overlay flowers on top of the shirt. I made an animated GIF image to show the various colors and tricks with the shirt but the video is below. In short, Google won't stop changing, like Matt's shirt that day. [...]


Getting More From Your RLSA Campaigns

RLSA Options Remarketing Lists for Search Ads (RLSAs) has been, in my opinion, the highest impact feature released by Google over the last year! However, many people out there are still not putting them to use, and those who are using them could probably be getting even more out of them by adopting smarter strategies. Why This Type Of Targeting Is So Important If you’re not already using these, then here’s just a brief explanation of why you should be. By adding a remarketing audience of your choice to your search campaign, you can apply different keywords, bids and ad strategies in your search [...]


Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]

US Search Q1 2014 By Vertical IgnitionOne In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne's latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks increased 5 percent and click-through-rates (CTR) were up 23 percent YoY while impressions fell again, by 15 percent. IgnitionOne cautions that the drop in impressions does not imply that search queries are down but that the decrease is due to the rise in mobile searches where there is less real estate [...]


Google’s April Fools’ Day Jokes For 2014: Google Maps Pokémon Challenge, Magic Hand & More

google-april-fools Is it just me, or does it seem like Google starts celebrating April Fools' Day earlier and earlier every year? No company on the web takes April 1st more seriously than Google, as we've been covering for years now. So what about this year's April Fools' Day antics? Let's have a look. Google Maps: Pokémon Challenge It was a little past 12 pm ET today (March 31), when the Google Maps team posted its April Fools' Day gag -- the "Pokémon Challenge," a game/adventure where Pokémon masters are tasked with using Google Maps to find game characters out in the wild. Winners will (facetiously) ha [...]


Google’s Matt Cutts On How They Evaluate New Search Algorithms

matt-cutts-algo-change-eval Google Head of Search Spam Matt Cutts posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that Google uses to evaluate whether one iteration of the ranking algorithm is delivering better quality results to users than another? Matt Cutts breaks it down to about three steps of the evaluation process: (1) They test the algorithm offline, benchmarking how the results rank with the new algorithms and if the [...]


Google Webmaster Tools Index Status Showing Data For HTTPS Protocol

google-webmaster-tools-video-1330350240 Google has announced they've added "more precise" data for the Index Status reports in Google Webmaster Tools. Specifically, Google is now reporting each indexed URLs for each protocol, specifically both for HTTP and HTTPS, as well as for verified subdirectories. Google said this change "makes it easy for you to monitor different sections of your site." For example, the following URLs each show their own data in Webmaster Tools Index Status report, provided they are verified separately: If you mix and match HTTP and HTTPS content on different pages, you will notice a change in your I [...]


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