Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru
Nov 20, 2009 at 5:56pm ET by Daniel Waisberg
Avinash Kaushik is Google’s well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they’re critical for success, and how search marketers can use analytics to take their campaigns to the next level.
Filed in: Google: Analytics, Google: Employees, How To: Analytics, Top News
21 Link Builders Share Advanced Link Building Queries
Nov 17, 2009 at 3:31pm ET by Garrett French
Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It's easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them.
Another complication with discussing and sharing link building queries is that they're often tailored towards the linkable and shareable assets of a particular organization. Further, t [...]
Filed in: How To: Links, Link Building, Link Building: General, Link Week
How To Create Brand Awareness On Facebook
Nov 14, 2009 at 5:52pm ET by Kevin Gibbons
To successfully promote a business through social media means walking the finest of fine lines. To market without intruding, to advertise without offending; these things are not easily done. This week, I was thinking about online marketing opportunities using Facebook. And nowhere is the line finer than on Facebook. On that platform, you need to entice your audience to become fans, use your apps and share your content.
You need to achieve this on a platform that is all about friends and family—people are not on Facebook to blog, to chat to strangers or to publicize themselves—th [...]
Filed in: How To: Social Media Marketing, Social Media Marketing
How To Use Twitter As A Content Distribution Network
Nov 13, 2009 at 12:46am ET by Joshua Odmark
If you think social media provides value now, just wait.
From a developer's standpoint, Twitter is an exciting application because of the freedom provided through their API. A rogue hacker can download one of the many Twitter libraries, connect to the API, query for the top trending topics at that time, take and put the trending topics in irrelevant tweets that are meant to spam Twitter, in the end 4chan'ing the trending topics that show on a user's home page for monetary gain.
Let me explain. Or rather, let me quote Superman: "With great power comes great responsibility." Twitter has es [...]
Filed in: How To: Twitter
How To Use Google Analytics To Improve PPC Performance: Part I
Nov 11, 2009 at 8:47am ET by Sami Carroll
Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That’s why it is so important for search marketers to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to be more competitive and increase ROI even as these tough economic times are shredding your budgets?
Filed in: How To: PPC, Strictly Business
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