B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it's possible to make a significant impact against specific metrics in a short period of time.
Here's a plan that's achievable for any content marketer or entrepreneur at a B2B firm. If you're strategic, you can plan, develop, launch, and begin to reap the benefits of a content marketing campaig [...]
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