Had you exchanged pleasantries at a 2001 cocktail party, describing yourself as a search marketer, you’d have undoubted been met with a moment of uncomfortable silence and a blank stare. A decade later, it’s hard to imagine a company of any size, in any industry, that isn’t using SEO or paid search advertising to market its products or services.
In fact, a company not pursuing these activities now is almost universally viewed to be at a disadvantage to its competitors who are so engaged.
Well, marketing history appears to be repeating itself in the form of attribution management. I [...]
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