How To Find Link Prospects Without Using Google

I'm obsessed with Google. (I mean, you kind of have to be if you're in this industry.) But sometimes, you need a break from the hand that feeds. There's no denying the power of advanced search queries, but you'd be surprised how many other and different prospects you can find without using the search engine at all. Curated Lists OK, I lied. You do have to use Google for this, but not nearly in the capacity you would with normal searches. With lists, you have less sources to sift through but the value of the sites far outweigh normal SERPs. My favorite searches — thanks to SEOmoz — [...]


9 Free Tools For Link Discovery & Content Creation

Every day it seems that there's a new tool out there to monitor, measure, track, and suggest what we should be doing. Many of these are free or offer free trials, which I love, but finding the time to test out a new tool in order to see if it suits you isn't always easy. My objective in using these tools is, of course, building links, so I'll go over the tools that I use and show you how I'd use them. And hey, they're all free!! For the record, I'm not interested in competitive analysis, analyzing sites, using social media (with one notable exception, and my exclusion here is only becaus [...]


5 Common Tracking Problems: How To Troubleshoot & Fix Them

I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types or broken code, or misspelled words – issues with tracking scripts don’t always raise their hands and scream, "Hey dummy, you deleted the </script> tag!" I thought it would be handy for the beginners out there to have a few tips for finding issues with your tracking and some tricks to resolving those issues without tearing your hair out. I’m Referring To Myself… This is probably the most common error I find, your own domain is showing as a referrer to your s [...]


12 Steps To Optimize A Webpage For Organic Keywords

In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results;  both increase rankings and improve click-throughs from the search listings. If you’ve been following along in this series, we covered the first steps in the previous two articles. 1. Choose The Keywords To Focus On In Organic Keywords: The First Step In Search Engine Optimization, I covered how to use Google analytics to choose the organic keyword phrases to focus on first in your optimization efforts; those keywords already contributing to the business goals. We then looke [...]


Justified – Beginning Steps To Proving Your Internet Marketing Point

If you’re working in online marketing in some function, you’ve battled this – the need to justify your marketing budget to the bean counters in the office 10 floors up, or even next door. Those not "in the know" about the truly trackable benefits of online marketing are generally skeptical at best when told "I can show you where every penny went, and what we got back in return." The inability to track return on radio, tv or even print ad buys without extensive (and frankly pretty difficult) work and integration between multiple departments makes these less than desireable mediums i [...]


Where To Get Citations For Local SEO

If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on mobile devices, and it’s starting to show in the SERPs. When was the last time you searched and got only the traditional 10 organic listings? SERPs are being inundated with images, videos, rich snippets and above all, local listings, and these are exactly where consumers are navigating to. Recently captured eye-tracking data for Google searches found that users are gravitating toward the Google Places listings over the organic listings, whether it’s [...]


A Beginners Guide To Finding Ad Placements & Fine Tune Conversions With Analytics Data

Many new webmasters and website marketers are under the mistaken impression that online marketing is a "Field of Dreams" and "if you build it, they will come." Unfortunately, you can build it, but if you don’t market it, and place it in front of the audience that buys your products, nobody will come, and neither will their credit cards. Using data from your website, you can find and fine tune advertising placements that increase your foot and online traffic; today, we’re going to show you how. First, have a realistic idea of who your audience is. If you’re a travel or tourism busin [...]


How To Prioritize Keywords For Optimization Based On Organic Competition

Previously in Organic Keywords: The First Step In Search Engine Optimization, I covered how to use Google Analytics to choose the organic keyword phrases to focus on first in your optimization efforts: those keywords already contributing to the business goals. We then looked at how to use Google analytics to help "map" those keywords to existing pages on the site for optimization. In this article, I’ll continue on to the next step and show you how I prioritize the keywords by evaluating the difficulty of reaching top results. Check Keyword Rankings The next step I take before beginnin [...]


A Beginner’s Guide To Setting Goals In Google Analytics

When I first started using Google Analytics, my "goal" was to not run away screaming. The intense amount of information, seemingly disconnected, made understanding what I needed so overwhelming. In my last article,we talked about the basic reports you should watch as a beginner. This week, we’re going to work on how to make Google Analytics work for you via Goal setup and configuration. The first thing you need to do after login is find where to setup goals, which is not where you see the goal results. In reality, most of the setup in Google Analytics happens behind the sprocket in th [...]


How To Analyze Your Content Performance In Google Analytics

Google Analytics is divided in five main categories: Visitors Advertising Traffic Sources Content Conversions In this post, I want to talk about the Content category. I will not discuss all  the reports available, but the ones I use most frequently. If you click on Content it will expand to the sections below:   Overview The overview gives a quick overall view of your content. You can see metrics such as pageviews, unique pageviews, avg. time on page and bounce rate. By using the date range option on the top right corner, you can select your date range and also ea [...]


How To Canonicalize URLs As Backlinks In Local Search & Online Business Directories

If you read my previous Link Week entry, Why Canonicalization Matters From A Linking Perspective, you know that canonicalization - the process of selecting and using one specific URL for each page on your website for indexing in search - is vitally important for consolidating potential link juice. This is because search engines index URLs to get content, so when multiple versions of URLs point to the same content, that content’s Page Rank is diluted across those URLs. Today, I want to advance that concept a bit more. Let’s look at how the external world of the Web views your business. I [...]


3 Metrics Google Analytics Beginners Should Watch

The first login to a Google Analytics account can be daunting. There are so many things to see, and so many different ways to tweak data, that deciding which are the most important metrics to watch can be an insurmountable decision. Ultimately, in my opinion, you are the only one who can decide what metrics and reports are important to your business. Some websites don't collect money but do send traffic to other sites, or collect subscriptions or email sign-ups as a form of conversion. Some do collect money, but it's just a small portion of their business; the phone call may really be co [...]


How To Devise A Psychology Based SEO Strategy

SEO Strategy & Keyword Research SEO consultants like me usually get called in at an advanced stage of website development. Design elements are already in place, graphics created, page structure determined, even selling and lead generation processes finalized before the owner or manager invites us over to "slap SEO on" to their creation! Is that because to many of our prospective clients, SEO is a purely technical issue unconnected to marketing? Personally, I don't think that's correct. At all. True, there is a technological side to any SEO plan. But the strategy setting and business analysis components that draw upo [...]


Want Better Google Analytics Data? Learn To Tag Your Campaigns!

One of the most important hurdles to tackle before analyzing data is collecting clean and correct data. There are many ways to make your data more accurate; tagging is one of them. Although the correct tagging of your campaigns seems something basic, I still see a lot of companies and websites that aren’t tagging at all or do it in a wrong way. In this article, I will explain the major tagging issues and how to tag correctly. Campaign Tagging Problems The most important issue with tagging your campaigns is the involvement of many different colleagues and partners. With the implementa [...]


Event Tracking 101 For Google Analytics

Setting up Analytics accounts has evolved beyond installing "generated" scripts on pages and calling it a day. What started with the advent of software that told us how many "hits" we got a day has evolved into a sophisticated decision assistance engine, and keeping up on the new and cutting edge offers full time employment for many people across the world. As part of our website designs, many of us feature various graphic "buttons" or images on our site that either link to interior pages, booking paths, or even lead users off-site. We embed video, or have image links to our social media [...]


Are You Using Filters To Keep Your Analytics Data Honest?

Data is a fickle friend. It is only as reliable as the setup you have and the effort you put into understanding the numbers. There are so many variables that can kill your data, and fixing the things that are broken is always a process of elimination. I can tell you that most skewed data is generally caused by two things 1) incorrectly installed scripts, or 2) the site owners themselves. You and your coworkers and employees are the one that visits your site most often. Your marketing team and webmaster are probably a close second and third. Do those visits really represent honest traffic [...]


The Power Of Facebook-Only Content And Contests

Not only is it important to make sure your tabs are interactive, but you need to give users reasons to keep going back for more. Facebook-only content and contests help drive users back to your tabs time and time again. What’s even better, these techniques can also help drive new users to your Page. The second piece of this two part series gives you some advice on how to do just that. Creating Facebook-only Content Reward your fans for liking your Page by offering them something they can’t get anywhere else. Coupons and special discount codes are often the first ideas that come to mind, [...]


A Step By Step Guide To Effective Online Article Marketing – Part II

Effective article marketing is not about submitting articles to article submission sites. Effective article marketing is about writing quality articles that are useful or interesting to your market, using some on your own website and getting some published on other related websites. Previously in A Step By Step Guide To Effective Online Article Marketing, I covered the first step in effective article marketing; writing quality, useful articles for your own website. I also talked about how to find article ideas and how to get articles written if you don’t have the time or can’t write. [...]


3 Google Tools That Can Help Boost AdWords Campaign Performance

Fact: Google spoils us when it comes to free tools to optimize our search campaigns. Over the past few years, they’ve released a ton of really useful products that allow us to mine for keywords, auto-bid our campaigns, test ad copy and more. It’s true that Google doesn’t strike gold every time it releases something new into the wild (Google Radio Ads, anyone?) but when it comes to tools for optimizing your AdWords campaigns, they normally get things pretty dead-on. Here are three of my favorite AdWords tools for retailers, along with some hints and tips on how to leverage them for [...]


How To Build Multi-Purpose Landing Pages For Small Budget Advertising

For a long time, I thought utilizing a strong Landing Page Optimization program was only available to large companies with large budgets. The software to create landing pages on the fly by keyword is pricey, and the learning curve is significant. If you have the time, budget and manpower to utilize a design team and software that builds a landing page for every paid, organic, social and email marketing keyword or blast you send -- Awesome! The reality is, most of us do have time and budget limitations. Getting permission to spend thousands on software isn't likely, but that doesn't mean [...]


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