Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru
Nov 20, 2009 at 5:56pm ET by Daniel Waisberg
Avinash Kaushik is Google’s well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they’re critical for success, and how search marketers can use analytics to take their campaigns to the next level.
Filed in: Google: Analytics, Google: Employees, How To: Analytics, Top News
How To Measure The Value Of A Fan Or Follower In Social Media
Sep 23, 2009 at 3:46pm ET by Kelsey Childress
It's hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. These top two social media websites offer free advertising, an open customer service and communication platform and a demographics database all wrapped up in one, so knowing the value of fans and followers can be a big help when deciding how much time should be allotted to social media efforts. Here are some of the ways to measure how much Facebook and Twitter users are really worth.
Number of quality fans
[...]
Filed in: How To: Analytics, How To: Twitter, Social Media Marketing
A Primer On Website Testing
Sep 19, 2009 at 5:08pm ET by Daniel Waisberg
Search marketers can learn a lot from scientists. Scientists spend their life testing things, one after the other, incessantly trying to discover new interactions between atoms, molecules, viruses, bacteria, etc. One of the greatest scientists of all time, Albert Einstein, said, "A theory is something nobody believes, except the person who made it. An experiment is something everybody believes, except the person who made it." Want everyone to believe in your website? "Experiment" with it—in other words, test it and tune it for optimal performance.
Websites are laboratories, not sculpt [...]
Filed in: How To: Analytics, SEM Tools: Web Analytics, Search Marketing: Landing Pages
How To Use Google Analytics Motion Charts To Maximize Results
Sep 3, 2009 at 5:24pm ET by Daniel Waisberg
Last year Google Analytics released a few new features, among them the Motion Charts. The feature is based on software developed by Gapminder, acquired by Google in 2007.
According to the Google Analytics blog, "Motion Charts provide a multi-dimensional, over-time analysis of the data in your report."
This feature provides a powerful way to visualize data in five dimensions: x-axis, y-axis, size of bubble, color of bubble, and time. In fact, if you choose metrics that are combinations of more than one metric, such as conversion rates (number of conversions divided by number of visits) [...]
Filed in: Google: Analytics, How To: Analytics, SEM Tools: Web Analytics
How To Choose A Web Analytics Solution
Aug 31, 2009 at 9:00am ET by Evan LaPointe
Choosing the analytics tool you will use to track what's happening on your web site can be a time-consuming, expensive, and incredibly frustrating experience. There are a number of good candidates to choose from and each touts an impressive feature set that promises to significantly improve everything about your web site. But while there's a lot of hype about what these tools will do to improve your life, it's important to remember that you're not actually choosing an analytics provider, you're choosing a reporting and data gathering system—in other words, a very pretty database. I ca [...]
Filed in: How To: Analytics, SEM Tools: Web Analytics
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