As companies spread their media mix, and expand their activities to YouTube, Facebook, Twitter, LinkedIn and other social channels, it is essential to try and integrate numbers as much as possible. And this integration should not only be on the marketing message and design, but also on its tracking. It is important to have a centralized marketing measurement tool that can provide us with the ROI of each of the channels.
I have previously discussed Google Analytics integrations with Webmaster Tools, with Website Optimizer, and with Feedburner at Search Engine Land. In this post, I will discu [...]
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