The majority of the time when we're discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways we can acquire links online. Which makes perfect sense since links are… well, online. But what about the offline, or "in real life" opportunities?
According to a recent survey featured on eMarketer, the average American spends a little over three hours per day online. That leaves quite a bit of time not spent on the Internet. That also leaves quite a bit of time to get out and build links through live events, partnerships and the magic, link-buildi [...]
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