How To Improve .EDU Link Requests Using Academic Metaphors
Jan 27, 2010 at 5:54pm ET by Brett Borders
As a web marketer who is requesting high-quality links from the gatekeepers of academic sites, understanding the lingo and professional culture of the academic world can greatly improve your success rate. Academic environments can be a bit more formal and regulated than web or business world. When you get through to a blogger or .com webmaster and ask for a link, there's usually a minimum of red tape: they'll decide to link to you or they won't.
But when you get through to an academic webmaster or university professor, you'll oftentimes encounter someone who isn't outright opposed to grant [...]
Filed in: How To: Links, Link Building: General
PageRank Sculpting Leaves NoFollowed Tags Behind
Jan 21, 2010 at 2:23pm ET by Scott Smigler
Six months ago, Google's Matt Cutts confirmed that NoFollowed tags no longer work as a tool for sculpting PageRank and that he would not recommend PageRank sculpting in general. Despite the passage of time and much discussion in forums and on blogs, many website owners are still confused about the importance of optimizing how PageRank flows throughout their site.
My personal opinion, based on experience we've had working with client sites, is that it can still be important to optimize PageRank flow through a site. In this article, I'll explain why, along with recommendations on how to do [...]
Filed in: Google: SEO, How To: Links, How To: SEO
Linkable Asset Inventory: A Starting Point For New Link Building Campaigns
Dec 15, 2009 at 11:26am ET by Garrett French
What is it about your website (or your organization) that is truly linkable? What's the most effective way to structure a link building campaign? What is the most effective first task for a link builder?
By creating an inventory of link building assets, you lay the foundation for a sustainable link building campaign, whether you're a one person business or leading a link building team at an organization with thousands of employees, and hundreds of thousands of website pages. The most effective way to structure a link building campaign is based on the organization's linkable assets, and the [...]
Filed in: How To: Links, Link Building, Link Building: General, Link Week
How To Take Control Of Your Link Building In 2010
Dec 1, 2009 at 2:04pm ET by Eric Ward
What are your link building plans for 2010?
Me? I'll be making some significant changes to my business model for the first time in fourteen years. I'll be training more clients to become their own link builders. I've earned 100% of my living by providing link building tactics, strategies and services since 1994. While the methods I use have changed, the core principals that drive my strategy selections are the same as they were when I started. Here are my top tips for successful link building in 2010.
Respect for people
The "Interweb" is not a bunch of tubes and wires created for sell [...]
Filed in: How To: Links, Link Week
21 Link Builders Share Advanced Link Building Queries
Nov 17, 2009 at 3:31pm ET by Garrett French
Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It's easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them.
Another complication with discussing and sharing link building queries is that they're often tailored towards the linkable and shareable assets of a particular organization. Further, t [...]
Filed in: How To: Links, Link Building, Link Building: General, Link Week
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