Without an ordered approach, careful research and custom tools it can be difficult for link builders, writers and content strategists to know what content will attract links in a target market. This article provides a process and tools for developing and distributing linkable content based on the content that’s proven to attract links in your target keyword space.

Filed in: How To: Links, Link Week

This article walks you through the tools, processes and strategies for identifying the most powerful players in your keyword space and then analyzing their link sources and link building tactics.

Filed in: How To: Links, Link Week

What exactly is the long tail? Individually unimportant, but collectively significant according to Chris Anderson, who coined the term in 2004. Why is the idea of the long-tailed keyphrase so critical to your link building campaign? (Besides the obvious reason that is its very definition, of course.) It's mainly because these keyphrases (which have been quite well tested in both PPC and SEO) tend to be niche enough that they can give you more conversions. When people get very specific, they mean business. Before I move on, let it be said that when we're talking about long-tailed phra [...]

Filed in: How To: Links, Link Week

“Get More Links” is not an effective goal, even if it’s the directive you’ve received from clients or management. This article proposes ten different goals for your link building efforts, along with suggestions on tactics and ways to find and qualify link prospects for each.

Filed in: How To: Links, Link Building: General

The core problem of link building – assuming you’ve maximized your site’s linkability – is not prospecting for sites that may potentially link to yours. The problem lies in rapidly identifying – within 1,000+++ lists the link prospects whose links will provide the fastest and largest impact on your search marketing goals… We wrote this article – and created a free, downloadable worksheet – to enable motivated link builders to quickly identify the most relevant, valuable and likely-to-link prospects from thousands of potential link targets.

Filed in: How To: Links, Link Building: General