71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2
Mar 9, 2010 at 6:39pm ET by Garrett French
Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign design. Part 2 covers the more technical aspects of analysis, and what elements that link building experts look at to gauge the overall strength of a backlink profile.
14 URL factors in backlink profile analysis
The URLs of linking pages can tell you a great deal about a given site's backlink profile. The URLs themselves can shed some light too when evaluating the quality of a given link prospect. Some of the link builders interviewed didn't p [...]
Filed in: How To: Links, Link Building, Link Building: General, Link Building: Paid Links, Link Week
30 Link Builders Discuss Backlink Analysis For Campaign Design – Part 1
Feb 9, 2010 at 1:34pm ET by Garrett French
We asked 30 link building experts 9 questions about backlink analysis... and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis - of your site and your competitors' sites, as it applies to link building campaign design.
You'll find each expert's answer grouped by question. You'll have to assemble the "big picture" takeaways yourself by reading through all the responses. I've read through this at least three times now, and each time I come away with new ideas. There is repetition, but there's enoug [...]
Filed in: How To: Links, Link Building, Link Building: General, Link Week
How To Improve .EDU Link Requests Using Academic Metaphors
Jan 27, 2010 at 5:54pm ET by Brett Borders
As a web marketer who is requesting high-quality links from the gatekeepers of academic sites, understanding the lingo and professional culture of the academic world can greatly improve your success rate. Academic environments can be a bit more formal and regulated than web or business world. When you get through to a blogger or .com webmaster and ask for a link, there's usually a minimum of red tape: they'll decide to link to you or they won't.
But when you get through to an academic webmaster or university professor, you'll oftentimes encounter someone who isn't outright opposed to grant [...]
Filed in: How To: Links, Link Building: General
PageRank Sculpting Leaves NoFollowed Tags Behind
Jan 21, 2010 at 2:23pm ET by Scott Smigler
Six months ago, Google's Matt Cutts confirmed that NoFollowed tags no longer work as a tool for sculpting PageRank and that he would not recommend PageRank sculpting in general. Despite the passage of time and much discussion in forums and on blogs, many website owners are still confused about the importance of optimizing how PageRank flows throughout their site.
My personal opinion, based on experience we've had working with client sites, is that it can still be important to optimize PageRank flow through a site. In this article, I'll explain why, along with recommendations on how to do [...]
Filed in: Google: SEO, How To: Links, How To: SEO
Linkable Asset Inventory: A Starting Point For New Link Building Campaigns
Dec 15, 2009 at 11:26am ET by Garrett French
What is it about your website (or your organization) that is truly linkable? What's the most effective way to structure a link building campaign? What is the most effective first task for a link builder?
By creating an inventory of link building assets, you lay the foundation for a sustainable link building campaign, whether you're a one person business or leading a link building team at an organization with thousands of employees, and hundreds of thousands of website pages. The most effective way to structure a link building campaign is based on the organization's linkable assets, and the [...]
Filed in: How To: Links, Link Building, Link Building: General, Link Week
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