When you think "Local SEO", what generally comes to mind is the 7-pack, reviews, local dominated search results, distance from the centroid, and other miscellaneous terms that mean you can rank for "city keyword".
Because of this, the strategies between local and national SEO tend to segregate. Not as much as say, PPC and SEO, but the fact that local SEO specialists exist (and thrive) shows that there is a distinct ideology at play there that separates it from national strategies.
If your business has a publicly listed physical address, you have some incredible link opportunities that ex [...]
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