What exactly is the long tail? Individually unimportant, but collectively significant according to Chris Anderson, who coined the term in 2004.
Why is the idea of the long-tailed keyphrase so critical to your link building campaign?
(Besides the obvious reason that is its very definition, of course.) It's mainly because these keyphrases (which have been quite well tested in both PPC and SEO) tend to be niche enough that they can give you more conversions. When people get very specific, they mean business.
Before I move on, let it be said that when we're talking about long-tailed phra [...]
Related Topics: Channel: SEO | How To: Links | Link Week Column