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Apr 16, 2010 at 4:02pm ET by Ariel Rosenstein
Apr 9, 2010 at 4:34pm ET by Adam Goldberg
Apr 7, 2010 at 6:27pm ET by Crosby Grant
Mar 26, 2010 at 10:47am ET by Benny Blum
Performance measure on a CPA basis is usually is a limitation of tracking – the advertiser cannot associate true revenue with the conversion. Managing to an ROI, and moreover, managing to maximize profit margin for each keyword will open up new doors for PPC efficiency.
Mar 12, 2010 at 1:03pm ET by Adam Goldberg
Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here’s a cautionary tale that shows you how to assign appropriate values to keywords based on their role in the conversion funnel.
Jan 21, 2010 at 2:17pm ET by Khalid Saleh
Jan 13, 2010 at 4:17pm ET by Tony Soric
Jan 6, 2010 at 4:25pm ET by Benny Blum
The beauty of online marketing is transparency – there is no other medium in advertising within which a direct ROI or CPA can be associated without questioning a slew of externalities.
Dec 29, 2009 at 12:24pm ET by Chris Crompton
Sometimes the ideal AdWords strategies are counterintuitive. If you’re in a competitive market, you need every optimization you can get. The following tips will give you an edge in profitability.
Dec 3, 2009 at 3:42pm ET by Chris Sherman
Nov 11, 2009 at 8:47am ET by Sami Carroll
Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That’s why it is so important for search marketers to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to be more competitive and increase ROI even as these tough economic times are shredding your budgets?
Oct 25, 2009 at 4:40pm ET by Benny Blum
There are two key factors crucial to assuring the success of any large SEM optimization process: First, tuning the campaign so that it is efficient and second, scaling the account while maintaining the efficiency you’ve gained. Your key goal should be to identify incremental opportunity without losing profitability.
Oct 22, 2009 at 3:25pm ET by Scott Brinker
Oct 13, 2009 at 1:18pm ET by Khalid Saleh
Oct 6, 2009 at 2:28pm ET by Tony Soric
Sep 30, 2009 at 5:16pm ET by Benny Blum
Sep 1, 2009 at 1:25pm ET by Benny Blum
Account organization is the first and most important step in the optimization process – it’s the foundation for success.
Aug 15, 2009 at 10:59am ET by Chris Crompton
Highly profitable PPC accounts aren’t for everyone. Here’s some tongue-in-cheek tips you can implement to play it safe with PPC.
Aug 3, 2009 at 3:28pm ET by Benny Blum
Behavior is unique for these high volume/value keywords and as a result, steps need to be taken to make these terms more visible for daily account management and analysis. The first step is to identify and isolate these top terms in order to help prioritize where to focus.
Jul 16, 2009 at 12:38pm ET by Tony Soric
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