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May 16, 2013 at 9:05am ET by Frederick Vallaeys
Apr 19, 2013 at 3:50pm ET by Frederick Vallaeys
Feb 14, 2013 at 9:16am ET by Barbara Starr
Feb 13, 2013 at 11:34am ET by David Rodnitzky
Dec 24, 2012 at 11:44am ET by Jenny Halasz
Dec 20, 2012 at 12:12pm ET by Matt Lawson
Dec 12, 2012 at 1:26pm ET by Kate Powell
Jul 3, 2012 at 12:34pm ET by Jenny Halasz
Jun 12, 2012 at 12:23pm ET by Jenny Halasz
May 15, 2012 at 5:17pm ET by Ted Ives
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I’ve developed, which are organized around a “problem/solution” mental model.
May 8, 2012 at 9:16am ET by Jenny Halasz
May 7, 2012 at 11:37am ET by Kelly Gillease
Apr 26, 2012 at 1:59pm ET by Ted Ives
It’s been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers often start by bidding on their own brand terms.
Feb 3, 2012 at 11:44am ET by Crosby Grant
Jan 13, 2012 at 9:49am ET by Crosby Grant
Oct 12, 2011 at 12:58pm ET by Dax Hamman
Oct 3, 2011 at 11:06am ET by Matt Lawson
Jul 20, 2011 at 10:01am ET by Dax Hamman
Oct 28, 2010 at 3:31pm ET by Geoffrey Shenk
Sep 27, 2010 at 6:00am ET by Matt Lawson
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