If you had the time and resources to personalize every sales pitch, every piece of marketing collateral, every special offer, how would that affect your bottom line? If your customers told you, "I don't want that, but if you offer me this in a different color, I'll buy three," you would listen, right?
Onsite behavioral targeting enables you to customize your website to create the most welcoming, enticing destination for your visitors, ultimately engaging them more deeply in your site. So-called machine learning engines provide a means to automatically offer the most relevant content to [...]
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