SEO Tips For Building Your Personal Brand

Most firms now recognize the importance of developing a powerful online brand. Now, an increasing number of professionals have started to recognize the benefits of developing a personal brand. Many people recognize that a personal online brand could be as important (possibly more so) than a company brand when looking to win a new client, get a conference speaking pitch approved or be asked for expert opinions from the media. Online reputation management has also become a very important aspect of recruiting. When investigating a person, the first place most people will go is Google. Rathe [...]

Filed in: How To: SEO, Social Media Marketing


Microsoft’s Search Engine Optimization Advice for Bing

Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit. I'm working on a review of that as well, but it requires Vista or Windows 7 and IIS 7, so installation takes a bit of effort. I talked with Microsoft about the information in the PDF and got some clarity and additional information. The PDF primarily describes the user interface changes launched with Bing, and how those might impact site [...]

Filed in: Features: Analysis, How To: SEO, Microsoft: Bing, SEO: General, Top News


Five Steps To Leveraging Great Content For Better Rankings

Recently, I was at an internet marketing convention where the question was posed to a panel: "As a search engine optimizer (SEO), what would you advise your clients to do if an extra million dollars fell into their lap?" The response from the SEOs on the panel was essentially "invest it all in creating great content." When questioned, the panel agreed that links were important (since Google's algorithm prioritizes their analysis of links so highly), but the general implication was that if you create great content the links will come. It would be fair to say that sometimes good content g [...]

Filed in: How To: SEO, Link Building: General, Search Marketing: Search Term Research


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