For those of us in SEO (or aspiring to be), there are a lot of little details that fill our days. Server architecture, 301 redirects, 404 errors, title tags, and various other things.
Sometimes, we forget to sit back and figure out what it all means. Add to that the fact that most SEOs were never trained, but just picked things up "on the job," and it's no surprise that most SEOs don't really know how search engines work.
When's the last time you sat down and considered how search engines (like Google) really work? For me, it was last month, while writing the post about a recent Google W [...]
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