SEO Tips For Building Your Personal Brand

Jun 22, 2009 at 2:58pm ET by Kevin Gibbons

Most firms now recognize the importance of developing a powerful online brand. Now, an increasing number of professionals have started to recognize the benefits of developing a personal brand. Many people recognize that a personal online brand could be as important (possibly more so) than a company brand when looking to win a new client, get a conference speaking pitch approved or be asked for expert opinions from the media. Online reputation management has also become a very important aspect of recruiting. When investigating a person, the first place most people will go is Google. Rathe [...]

Filed in: How To: SEO, Social Media Marketing

Microsoft’s Search Engine Optimization Advice for Bing

Jun 18, 2009 at 12:08pm ET by Vanessa Fox

Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit. I'm working on a review of that as well, but it requires Vista or Windows 7 and IIS 7, so installation takes a bit of effort. I talked with Microsoft about the information in the PDF and got some clarity and additional information. The PDF primarily describes the user interface changes launched with Bing, and how those might impact site [...]

Filed in: Features: Analysis, How To: SEO, Microsoft: Bing, SEO: General, Top News

Five Steps To Leveraging Great Content For Better Rankings

Jun 17, 2009 at 5:06pm ET by Scott Smigler

Recently, I was at an internet marketing convention where the question was posed to a panel: "As a search engine optimizer (SEO), what would you advise your clients to do if an extra million dollars fell into their lap?" The response from the SEOs on the panel was essentially "invest it all in creating great content." When questioned, the panel agreed that links were important (since Google's algorithm prioritizes their analysis of links so highly), but the general implication was that if you create great content the links will come. It would be fair to say that sometimes good content g [...]

Filed in: How To: SEO, Link Building: General, Search Marketing: Search Term Research

Become a Premium Member and see all articles in our How To: SEO archives!

Premium Members get unrestricted access to all archives - and more! Premium membership details below...

Become A Search Engine Land Premium Member

Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.

Subscribe as a premium member today and you'll get:

  • Unlimited access to news & How To articles.
  • Exclusive videos & webinars with search experts.
  • Expanded community profile & posting privileges.
  • Discounts to SMX Conferences & Events.
  • 30 Day money back guarantee.

Learn More

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
En Espanol|Contact|Members Info|RSS Feeds|Email Subscriptions|Privacy|Advertise
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live