Business Owners: Are You Sabotaging Your Own Local Listings?
Nov 6, 2009 at 4:21pm ET by Gib Olander
As SEO rapidly becomes a core task for local business owners, there's a new temptation to build advertising messages or tracking mechanisms into business listings on the web. Typically, this might mean adding a slogan or campaign tagline to a business name or changing an office address to appear local to more customers. Unfortunately, this misguided enthusiasm can negatively impact the way search engines rank local business listings based on variations in company name, address and phone number (NAP, for short).
Business listings—name, address, phone number—are a company's fing [...]
Filed in: Google: Maps & Local, How To: SEO
Multilingual Marketing, SEO And The Global Village
Nov 2, 2009 at 12:20pm ET by Christian Arno
Marshall McLuhan was the Canadian educator, scholar and philosopher who popularized the term "global village" way back in the hippie sixties. He coined the phrase in reference to the effects of mass media on the world, in that it enabled people to instantly experience the effects of their actions on a global scale.
At the time, most people were probably more concerned with skipping the light fandango than fretting over the mass-communication musings of Mr. McLuhan. Today, McLuhan’s observations seem more than a little astute, given the proliferation of the internet across the globe.
Di [...]
Filed in: How To: SEO
How To Ask A Google Engineer For SEO Help
Oct 5, 2009 at 12:34am ET by Danny Sullivan
Search conferences are an excellent opportunity to connect personally with representatives from Google, as well as Yahoo and Bing, for advice and assistance with SEO issues. With our SMX East search engine marketing conference starting tomorrow in New York, I thought it was a good time to list my personal thoughts on the right and wrong way to approach them.
I'm not a search engine representative, but I know a number of them and have talked with many about the interactions they have with people at conferences in the 10 years I've been programming such shows. I think my tips will help, [...]
Filed in: Features: General, Google: SEO, Google: Webmaster Central, How To: SEO, Microsoft: Bing SEO, SEM Industry: Conferences, Top News
Google Sidewiki Allows Anyone To Comment About Any Site
Sep 23, 2009 at 9:32am ET by Danny Sullivan
Google Sidewiki is a new feature being added today to the Google Toolbar that allows anyone to leave comments about pages as they surf the web. Love something you're reading? Hate it? You can share your views with others who visit the page and who also have Sidewiki enabled. Share, that is, if Google thinks your comment is good enough.
NOTE: Sidewiki is set to launch at 8am Pacific Time today. This post was originally scheduled to go live then, but the news started leaking out. The Sidewiki link above should start working then.
There have been any number of similar tools like t [...]
Filed in: Features: General, Google: Sidewiki, How To: SEO, Top News
Using Your Search Engine Presence To Benefit Your Customers
Sep 21, 2009 at 5:30pm ET by Andy Komack
In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things include quality products, great service, reasonable prices, and solutions that increase profits.
But, what would they really want if they could have anything from you?
How about more customers?
Many companies do support their resellers in some manner, including funneling prospects to them.
Whether your company has a reseller support program or not, there are two very important assets that are probably being underutilized for this purpose—your website and your searc [...]
Filed in: How To: SEO, SEO - Search Engine Optimization
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