When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination.
From the Google Adwords Keyword Tool, to digging through analytics, to leveraging sites like Soovle that discover ‘suggest’ keywords across multiple search engines, keyword discovery options abound.
Building a pool of potential keywords to optimize for, however, is only half the battle.
For those websites driving visitors to a ‘conversion event’ (e-commerce, asset download, form completion, etc [...]
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