To successfully promote a business through social media means walking the finest of fine lines. To market without intruding, to advertise without offending; these things are not easily done. This week, I was thinking about online marketing opportunities using Facebook. And nowhere is the line finer than on Facebook. On that platform, you need to entice your audience to become fans, use your apps and share your content.
You need to achieve this on a platform that is all about friends and family—people are not on Facebook to blog, to chat to strangers or to publicize themselves—th [...]
Related Topics: Channel: Social | How To: Social Media Marketing | Social Media Marketing