If you think social media provides value now, just wait.

From a developer’s standpoint, Twitter is an exciting application because of the freedom provided through their API. A rogue hacker can download one of the many Twitter libraries, connect to the API, query for the top trending topics at that time, take and put the trending topics in irrelevant tweets that are meant to spam Twitter, in the end 4chan‘ing the trending topics that show on a user’s home page for monetary gain.

Let me explain. Or rather, let me quote Superman: “With great power comes great responsibility.” Twitter has essentially given every developer in the world great power by allowing them access to their API. You can make the argument that any API can provide this value. However, due to the sheer amount of content and range of the audience, Twitter takes the cake right now. That is until Facebook releases its search API, if they ever do.

From a business standpoint, Twitter’s API should provide the same excitement. How you might ask? Through savvy content distribution.

So what does this have to do with search engines?

A few months ago I wrote an article on a topic that gained a lot of attention. It was retweeted about 100 times, which wasn’t a huge deal—relatively small in comparison to many other popular articles shared on the web. But what came next was shocking.

Through the retweet button from Tweetmeme, I was able to derive the short URL used to share the link. I also distributed the article by using a short URL link of my own. Using these two short URL links, one posted on the website and the one I created for myself, I setup Google Alerts so that I could track the viral activity of each.

I also took it a step further. I realize that due to the different Twitter clients, web apps, desktop apps, or any of the hundreds of ways to post a Tweet to Twitter, that most likely the short URL would be changed during a retweet, thus diluting my attempt to track the viral activity. To counteract this, I set up a script to check the Twitter search API for Tweets about my article periodically each day. I then logged the URL’s that were included in each Tweet. If the URL showed up more than once, I started to track it with various methods, including Google Alerts.

The point was to try and find out every spot that my article was distributed via Twitter. Luckily right now URL shorteners are usually only used for Twitter, which allowed me to ignore the potential influence from other website applications on the short URL’s.

What I found was a huge opportunity to gain backlinks from posting links in Tweets.

Twitter = content distribution = backlinks

Alarm bells are probably going off telling you that links on Twitter do not count because Twitter utilizes the “nofollow” attribute on all links, and you are correct. Many of my friends who consult for companies on search engine optimization theorize that even though “nofollow” exists, links using the attribute still maintain a measurable value. True or not, I don’t know—but the valuable links from retweets are not search engine backlinks.

The value of the Twitter API comes with giving free access to millions of developers across the globe to your content.

You play the savvy marketing executive and I will play the exceptionally resourceful programmer. You don’t know me and I don’t know you.

Lets say you break a story about Google Wave on your company blog and you ask your bright young intern to Tweet about it with a link to your blog post.

Just after your intern posts the link, I query the Twitter Search API (the beauty of real-time) for “Google Wave” and it serves up your Tweet. Since I am a content aggregator, my cool little script pulls your Tweet down from Twitter to my local database, parses the Tweet for the link to your blog post and removes the shortened link which gives me the full website address to your company blog. I pull the title from your website, and then distribute the result on my website.

Visually, the initial Tweet looks like this:

JoshuaOdmark: Is Google Wave the next best thing? We think so… http://9mp.com/Yxe

And the result that shows on my website:

Google Wave Drips With Ambition. A New Communication Platform For A New Web.

Boom! You just gained a backlink

Of course this is a hypothetical situation with certain assumptions, but you can see how it is possible to gain backlinks through Twitter. The key is to get your Tweets in front of as many third party applications as you can.

You can do this by getting as many retweets for your links as you can. Each and every retweet is an opportunity to gain at least one backlink.

But always remember, nobody likes a spammer. Take the high road and follow Twitter’s acceptable use guidelines. Over time you will keep all of your current followers, continue to gain more, and create an authoritative Twitter account which will pay off in dividends down the road.

Twitter is one of the hottest companies in the world right now and they have the venture capital funding to prove it. So focus on the long-term value by building great content, continuing to build your engaged followers, and the backlinks from retweets will come naturally.

At that point, all that’s left is to count the increase in organic traffic to your website.

It’s hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. These top two social media websites offer free advertising, an open customer service and communication platform and a demographics database all wrapped up in one, so knowing the value of fans and followers can be a big help when deciding how much time should be allotted to social media efforts. Here are some of the ways to measure how much Facebook and Twitter users are really worth.

Number of quality fans

Many beginning social media marketers believe that the total number of followers or fans is what matters when it comes to having a great presence online, but that simply isn’t the case. Websites that offer programs to garner “1000 followers in 24 hours” or the like absolutely cannot guarantee that these followers are actual real people who are interested in your product and what you have to say. Buying followers is like running a search engine campaign with few or irrelevant keywords—your message is not targeted to the correct demographic. Think of gaining quality followers and fans as building up organic search engine rankings.

Remember, getting a high-quality audience goes both ways. Do not follow someone on Twitter solely because they have followed you. This is how many spammers gain followers so they can litter twitter feeds with their own links. When a person becomes a follower, visit his or her account to see if they are in the same industry or would be interested in your products or services. If either of these is true, follow them back. This is the same for a person that becomes a fan of your page on Facebook—add them as a friend if they are an industry colleague or potential customer (if you have a company profile). Periodically updating and evaluating fans and followers is a great way to measure the value of Twitter and Facebook accounts. High quality accounts will have followers that are specifically targeted to their product or service—this makes the social media relationship mutually beneficial.

Advertising & promotion value

In terms of actual monetary value, fans and followers can be measured and analyzed from two different angles: from a CPM standpoint and from a website analytics point of view.

CPM value. When users become a fan of someone/something on Facebook and Twitter, that action is front page news on their friends’ front pages, as well as appearing on the right side column under “Suggestions” while they are surfing around Facebook. Because most people are friends with others who are in their demographic or share similar interests, they are much more likely to also become a fan (or visit the page). Therefore, it’s easy to think of Facebook fans as “free” CPM campaigns. Adam Goldberg does a great job of explaining this in his article entitled What Is The Value Of A Facebook Fan? by comparing Lamborghini’s fan base against Toyota’s. By estimating CPM (cost per 1,000 impressions) and average number of friends a fan may have, you can get a reasonable estimate of what it would have cost to run an actual online ad campaign of the same reach.

As for Twitter, it’s a little more difficult to have the same level of natural impressions that occur on Facebook. Including hashtags (#keyword) makes it easy for those searching for that keyword to find your tweet. Additionally, the phrase “please retweet” is a call-to-action that can help spread your tweet quickly.

To track how many visitors viewed a website from Twitter or Facebook, use Google Analytics or free URL shortening services like bit.ly and cli.gs that include analytics within user accounts. High levels of spam or inactive accounts make Twitter impression value harder to calculate. Mashable’s Pete Cashmore reported that 24% of all tweets are from automated bots, whereas 5% of all Twitter accounts create 75% of all tweets, meaning most Twitter accounts are inactive or have little significance.

Measuring conversions with goals and funnels. Besides tracking traffic and visitor sources with Google Analytics, its goals and funnels feature can also be used to track the actual monetary value that social media sites have brought to an e-commerce website or as a generated lead. Google’s definitions of goals and funnels:

Goals. A goal is a website page that serve as conversions for your site (with some extra code, they can even be file downloads or on-page actions). Some examples of good conversion goals are:

• A “thank you” page after a user has submitted information through a form. This can track newsletter signups, email list subscriptions, job application forms, or contact forms.
• A purchase confirmation page or receipt page
• An “About us” page
• A particular news article

Funnels. A funnel represents the path that you expect visitors to take on their way to converting to the goal. Defining these pages allows you to see how frequently visitors abandon goals, and where they go. For example, funnels in an e-commerce goal may include the first page of your checkout process, then the shipping address info page, and finally the credit card information page. The only report that shows the funnel path is the Funnel Visualization report.

Google Analytics Help offers a short tutorial on setting up goals and funnels, including a case study of how the Chicago music festival Lollapalooza Tracked Social Media Campaigns with Google Analytics.

Finally, for measuring offline reach (e.g. if a customer comes into a company’s bricks and mortar store), asking customers how they were referred is a good way to see if Facebook or Twitter influenced their decision.

Direct communication. Social media sites such as Facebook and Twitter allow organizations and websites to have a direct line of open communication between themselves and their customers or users. This is also a great way to build up a free, but closely-targeted, demographic database or sample group. Asking for feedback on new policies, products or website layouts via Twitter and Facebook is a great way to get free feedback from people invested in what you have to say and offer. Additionally, answering customer questions and comments through Twitter or Facebook is a great way to both communicate individually with customers while also sharing those answers in a public forum for others who may have had the same question or comment, especially if it is negative or causing dissatisfaction.

While social media sites will (almost) surely never replace customer service phone lines, they are an affordable companion and occasional alternative. What’s most important in social media is ensuring that a company continues to show appreciation and respect for their fans and followers—whether they are customers, industry colleagues or potential leads by supplying high-quality information and service.

Looking to find out how popular your blog post was on Twitter? Want to know what tweets people really enjoy? Well, these Twitter-based applications can help you see the most popular trends on Twitter by aggregating tweets.

1. Tweetmeme

By far the most popular tweet aggregator, Tweetmeme lists the most popular links on Twitter. Much like Digg, the stories can then be viewed across 40+ different categories and also segmented by Images, News or Video. The top URLs for the day can be easily located in the popular sections. A user history can be found if you select a username, so you can see how many tweets each of the last ten links in a given user’s Twitter stream has received.

Tweetmeme offers an attractive button for your website that can help to gather retweets and let visitors know which stories are the most popular. A “chicklet” is also offered to showcase the entire number of tweets for a domain rather than a story so visitors can see the best historical tweets. If you want to bring some of the top links to your site, then the Tweetmeme widget can quickly allow you to customize and easily integrate elsewhere.

How it works

Tweetmeme scans Twitter and logs links from all of the Twitter accounts. Then it decodes shortened links so it can attribute a real number to the destination article. The following URL shorteners are supported:

• bit.ly
• awe.sm
• cli.gs
• digg.com
• is.gd
• TinyURL.com
• tr.im
• su.pr
• ow.ly
• lopurls.us
• twurl.nl

Webmasters should simply place the Tweetmeme button on their site, then sit back and watch the tweets roll in!

2. Twitturly

The Twitturly service acts just like Tweetmeme, but the overall interface is scaled back. There are no categories or widgets, but a few unique features make Twitturly a very helpful tool. The “profiles” tab allows users to type in their name and see the stats on all of their tweets (not just 10). Another helpful search that can be performed is a “My Top 100″ search that will fetch the top 100 links tweeted by your followers so you can get an consensus on the most popular links from the people you follow.

How it works

The profile and top 100 searches simply leverage the Twitter API and store the data. The number of tweets on a link is said to count all shortened links:

“We always count the “votes” correctly because our spiders actually visit every single site before it gets displayed here.”

3. Twittl

Twittl is an interesting platform that allows users to submit their favorite tweets rather than simply aggregating links from Twitter. This site is extremely original in the fact that it allows users to not only submit and vote on the best actual tweets, but also puts them in context with the description and to comment on the specific tweets.

How it works

Users must submit the specific tweet to Twittl and assign it a title and a description. Then users can vote for that tweet or they could bury that tweet (a negative vote). The tweets that have the most votes are promoted to the popular page, while those that lack the proper voting support stay in the “upcoming stories” section.

Twittl could become popular in the near future for celebrity information as the tweets themselves are newsworthy. So someone could summit Oprah’s first ever tweet then another user could submit Shaq’s response and the conversation could begin in the comments.

These different applications are really helping to make Twitter easier to navigate from a news standpoint, as the top stories and tweets are being aggregated into an easy-to-consume format. With more and more beneficial sites popping up like these, just look for Twitter to keep growing in popularity as users keep receiving more and more relevant information.

URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of popular services, including recommendations and services to avoid (the new DiggBar being one of these).

The URL Shortener Mega Chart

To make recommendations, I reviewed various services and how they stacked up in a variety of features. All this got dumped into a spreadsheet, below. You can also view it in full-screen here.

[AUGUST 2009: PLEASE NOTE, I'LL TRY TO UPDATE THE CHART IN THE NEAR FUTURE; EARLIER THIS YEAR, BIT.LY WAS MADE THE DEFAULT IN TWITTER].

Each column represents a feature. Want to know more about that feature and why it is important? Each is explained below the chart. Green indicates that a particular service gets a good grade for that feature. Red indicates that it is lacking. Not all features are of equal importance, however, so don’t let the occasional red mark make you think a service is lacking. But in general, the more green, the better.

To busy to read the chart or the explanations? There’s a summary of recommended tools at the end of this story. But first, the chart:

301 Redirect

The first column in the chart is for “Redirect.” This is because a top issue to me, and many others, is that a URL shortening service does a “301 redirect” to the full URL. That number stands for the code a web server issues to a browser (or search engine) when a URL is requested.

A 301 redirect says that the URL requested (the short URL) has “permanently” moved to the long address. Since it’s a permanent redirect, search engines finding links to the short URLs will credit all those links to the long URL (see the SEO: Redirects & Moving Sites section of the Search Engine Land members library for more about redirection).

In contrast, a 302 redirect is a “temporary” one. If that’s issued, search engines assume that the short URL is the “real” URL and just temporarily being pointed elsewhere. That means link credit does not get passed on to the long URL.

In short, if you’re hoping that links you tweet will generate link credit for your web site, you want a service that issues a 301 redirect. Also keep in mind that while 301s might be issued today, a shortening service could shift to 302 directs at any time (and if they do, I hope scorn gets poured upon them).

Do tweeted links really matter that much? I mean, it’s not like search engines are really finding these URLs, right?

Wrong. Consider this search on Google:

“http://snurl.com/eom0d”

That brings back 27 links to a story that I twittered last week. Lots of those links are on Twitter pages themselves, from when other people retweeted my link. But some come from FriendFeed, and still others come from places like BusinessWeek, which embeds links from Twitter for various topics.

The bottom line is that when you tweet a link, you have no idea where or how it will spread — but if it does spread, why not ensure your site gets the right credit for it? So get a 301 redirect!

On the chart, you can see which services do 301 redirects (good — thus colored green) versus 302 redirects (bad — thus colored red). One service (Twurl/Tweetburner) issues a 303 code. I have no idea how search engines treat this, but it’s so unusual that I’ve flagged it as red (Google’s Matt Cutts told me he thinks Google may treat 303s as 302s).

Finally, want to test things for yourself? Rex Swain’s long-standing HTTP Viewer is an excellent tool. Enter the short URL into the URL box, untick the “Auto-Follow” box and submit. Then look to see what code is reported.

Tracking

Have people been clicking on your URLs that you tweet? A service like Google Analytics can show you traffic that comes from Twitter, but you might want to drill down further than it allows. A number of URL shortening services provide tracking stats, which in turn range from basic to extensive reporting.

A future article will look at the type of tracking involved. But all things being equal, it makes sense to select a service that provides tracking. Why not have the data if you want it?

To me, tracking is an important feature. That’s why services that offer it get a green for good on the chart and those lacking it a red for bad.

Stability

Nothing is more annoying than tweeting a link using a URL shortener and then having people tweet back at you that the link isn’t working, because the URL shortening service has gone down.

Unfortunately, I don’t know of any regular metrics of which service is the most stable, so there’s no stability column in the mega chart above. My assumption is that those gaining funding and partnerships are more likely to solve capacity problems than others.

Aside from short-term stability issues, there’s also a long-term consideration. What happens if a service shuts down, as happened to Zi.ma? If a service goes down permanently, it takes down all those links that were passing along credit to your site with it. With Zi.ma, fortunately Kl.am was able to keep those links working. But they could have been gone forever.

TinyURL has been around since 2002, so it has some stature in the space. Newer service Bit.ly recently raised $2 million in funding, which suggests it has some people willing to sink money into its future. But neither stature or investment is a guarantee of long-term success.

Twitter Client Support

In lieu of good stability stats, my own preference is to fallback toward depending on services with a lot of use or which are built into Twitter clients. These receive lots of traffic, which should translate into someone deciding they’re valuable, even if the exact revenue models are still being worked out.

Twitstat is one service that reports client metrics (hat-tip to Mashable on spotting that resource). The top current top clients:

• Twitter [web]: 28%
• Tweetdeck: 13%
• Twitterfeed: 6%
• Twhirl: 5%
• Tweetie: 5%

So which clients provide support for which URL shorteners? The mega chart summarizes this above. Any service that’s a default in one or more clients is colored green for good. Red indicates they have no partnerships (or are losing their TweetDeck one).

Twitter itself is used as a “client” by many people to publish their Tweets. If you give it a URL of 30 characters or longer, Twitter will shorten it using TinyURL. Unfortunately, Twitter doesn’t allow for this default choice to be changed. I hope that will happen in the future. Until then, you can always use another service to manually shorten your URLs.

TweetDeck is a nice desktop client (see How To Track Keyword-Based Tweets Within Your Twitter Stream for more about it). Currently, it supports 13 different URL shorteners (oddly including zi.ma, which no longer operates). However, the company recently announced that support for most of these would be removed, with these five continuing or being added.

The mega chart shows those that are going away (flagged as “going”), those that are staying (these just say “TweetDeck”) and the one about to be added (flagged “coming.”) Bit.ly is the default choice, so it’s noted that way.

Twhirl is another desktop client that I personally use, and it’s fourth on the popularity list above. The latest version for uses the new DiggBar service by default. This is not recommended for use, as explained further below.

Twitterfeed isn’t really a client. It’s designed to automatically feed blog posts into a Twitter account. However, you can choose from a variety of URL shorteners rather than go with the default choice of TinyURL. Changing to a service that provides tracking seems a wise choice.

Tweetie is an excellent Twitter client for the iPhone. Unfortunately, it offers no URL shortening support (and since the iPhone absurdly doesn’t offer copy-and-paste yet, there would still be issues even if it were offered). However, in comments from my survey below, someone said that Bit.ly is integrated into Tweetie. If it is, I’ve yet to figure out where and how.

Postscript: Marty Shaw twittered me instructions on how to send links to Tweetie using the iPhone bookmark feature — awesome tip.

URL Size: Domain, Path & Total Characters Used

Another issue for many is just how small you can make a URL. A first step in keeping URL size down is if the domain used by the URL shortening service itself is small. For example, popular service TinyURL has the domain of tinyurl.com, 11 characters. But service is.gd comes in at only 4 characters. TinyURL will always be at a disadvantage over is.gd because there’s simply no way for it to reduce its domain name.

Of course, after the domain name comes the remaining part of the URL, the “path” portion or what on a normal web site would be the page name. The path size for services typically ranges from 3 to 6 characters. If you really want to stay small on character counts, go with a service that uses a short 3 character path.

Keep in mind that over time, even services offering short paths won’t be able maintain this. That’s because there are only so many 3 character combinations that can be used (is.gd has a nice tutorial about this). When those have all been used, a shortening service either has to recycle old combinations or expand the number of characters used.

Recycle URLs?!!! Could that happen? Potentially, yes — a service could reissue a URL that’s been used before. They don’t seem to do this, however. Unfortunately, only one of the sites I visited explicitly said that recycling was not done — is.gd. While the others almost certainly don’t recycle, they should be clear about this.

Overall, if it’s essential to save every character, go with a service that currently uses fewer characters for the path. Otherwise, seek out a service that keeps its domain as short as possible. But as I’ll get into, a short domain doesn’t take away from other issues you may wish to consider.

On the chart, domains that are 15 characters or shorter are shown in green for good; red means they have 16 or more. Characters include the http:// prefix and the trailing / before the path. Note that with Snurl, it produces a longer snurl.com URL from within Twhirl but on the site itself, it uses a shorter sn.im domain. I’ve gone with the shorter figures for the chart.

Further along the chart, you can also see the current character counts for paths generated at each service — and next to that, total characters for short URLs. If you’re after the very smallest URL possible, look at the total characters column. However, I’ve not given any “good” or “bad” credit for either of these columns because they will change (I went with orange to indicate a neutral opinion). Any service offering short 3 or 4 character paths now will, if it becomes popular, grow to using 5 or 6 character paths.

If you’re thinking long-term, especially with tracking in mind, then looking at the total count is the wrong figure, as that will change over time. Instead, the domain character count is more important.

Custom Or Vanity URLs

Typically, URL shorteners make up a random path for your URLs — those /6Q8 or /qu03e3 and other boring sounding names you’ve seen. Some of them allow you to override this, so that your path can have a “custom” or “vanity” ending. That means you can have a custom name for your URL, such as these that lead to Search Engine Land:

• http://bit.ly/seland
• http://cli.gs/seland
• http://kl.am/seland
• http://sn.im/seland
• http://tr.im/seland
• http://budurl.com/seland

I think it’s a nice feature for a service to allow custom naming, so those that provide this are marked green on the chart — those that don’t, red. And here’s a tip. Once a particular custom name is taken, it’s gone. If you want to protect your brand, you might register any vanity URLs you’d really like to have.

Sharing

Some URL shorteners share the most popular or interesting URLs that are being clicked on through their services. Potentially, this is a benefit to using a particular service. It could bring you added traffic. However, in my survey, few of the sites offering sharing did it in a way (or seemed to have enough traffic) to make this a compelling feature choice. It’s a minor benefit, not a huge one, at the moment. That’s why regardless if it’s offered, all services are colored orange.

A quick recap:

• bit.ly shows popular links on its twitter feed here
• kl.am shows most popular links on its home page
• Plurl shows most recent URLs on its home page
• POPrl shows most popular links on its home page
• Snurl shows “interesting snips” on its Browse Snips tab
• Tweetburner shows most popular URLs in last hour and ones that have gotten the most clicks in the last hour
• Short.ie shows most popular and active users
• Eweri is supposed to show popular URLs and latest ones on its home page, but this hasn’t worked for two days running, so I didn’t credit it on the chart.

Country Of Origin

Country of origin (IE, where the domain name is registered, not where the service is based) is something to consider, when it comes to URL shortening services. In order for some of these services to get such short domain names, they’ve registered names in countries off the usual .com beaten track. Armenia, Libya and South Georgia Island are just some of the places used. To date, I don’t know of any country that has a particularly bad track record when it comes to domain names. So this is likely a minor worry. I’ve indicated countries on the chart but marked them all with orange, for neutral.

Handling Parameters

Ever want to retweet a search on Google? Some URL shorteners can’t handle parameters in a URL, all that stuff with ? and & symbols. Consider this search for movie times:

http://www.google.com/search?hl=en&q=movie+times&btnG=Search

Put that into some URL shorteners, and they break — they’ll ignore everything from the ? symbol onward and just point people at the Google home page. So when selecting a service, this is another factor to consider.

In my testing, only Short.ie came up as unable to handle parameters.

What We Use

In deciding which URL shorteners to review, I focused on those that were built into the clients. As I’ve explained, this suggests they’ll have some stability.

There are also some metrics on which are most used such as from Tweetmeme (ff.im is listed there, but that’s simply FriendFeed’s internal shortener and not something that I can see you can manually use. Heavy use is another sign of stability, especially if people are actively turning to a service that doesn’t have the natural advantage of being built into a client.

I also ran a short survey this week, asking people on Twitter what they use. I received 233 responses, which might help people when making decisions among the choices summarized at the end of this article.

TinyURL was most used by 31.1% of those answering (people could choose more than one service). After that, bit.ly was at 25.2%, then is.gd at 9.9%, then cli.gs at 8.7% and tr.im at 5.3% — all others were less than 5%.

I also asked a basic question of why people use the services. Responses were:

Half (49%) said it was to save space. Only 16% said they wanted tracking, though 25% said they wanted both. Among reasons for “other” were to preserve branding or that it was easy (as these are built in).

I also let people leave open comments about why they use these services, what they’d like to see from them or any other thoughts. I’ve grouped them below by common themes:

Comments About Particular Services

• I use bit.ly by choice when I tip to techmeme so i can track. Also really like bit.ly analytics and the fact it tracks twitter/friendfeed mentions/clicks. tinyurl is twitter default – not sure why. twitter should auction url shortners and get some revenue – that will get rid of tinyurl. It is 11 chars long vs bitly’s 6. ff.im is the only choice to shorten when posting from FriendFeed to twitter. Wish they offered bit.ly so I could track clicks. Also dont like URLs that frame content and put ads.
• The only problem with bit.ly is that they often use the lower case L and the uppercase I which look very similar.
• I like the toolbar button that posts to twitter automatically in adjix. Don’t like the ad part though… need to find a different one that has the good feature without the bad.
• Is.gd has the shortest URLs I’ve seen, but sometimes name of the linked site gets garbled (which could be misleading to readers) when I use it on PowerTwitter. The redirects always seem to work though.
• Kl.am is great but I wish I had more control over deleting my urls when I don’t need them anymore. Seems like it would be an easy thing to add in there.
• I like the custom URL and tracking features for tr.im. Hear good things about bit.ly as well.
• Tinyurl is the only one I remember when I want to shorten a link for twitter.
• Tr.im works for me because it has tracking, twitter integration and a firefox plugin. it also just works, haven’t had any issues with it. Tweetie’s bitly integration in the iphone app is great!
• Twitering from tr.im is useful as it’s one less copy-and-paste step. I wish it would give the last couple of tweets and then you could easily make a traceable reply.
• While I haven’t given this decision much thought, I appreciate TinyArrows’ bizarre characters and tiny, tiny urls.

Concerns Over Malicious Links

• You have to trust the person because you can’t trust the link.
• I have concerns about malicious links being hidden in shortened links – got bit by a joke link this week. Not a big deal in this case but could it be a prob?
• Frustrating that you have to click through usually to figure out what the link is going to. Can’t get a clue from the domain name.
• I know it is unavoidable, but I do not like not being able to tell what website I am about to visit or, in addition, not seeing the link for memory purposes. I know they are needed for twitter because of space issues, but do not like them when space is not an issue. IE when people post them in blogs or general articles etc. In those cases, use the full URL. I remember sites by seeing the URL’s and when I cannot see them and all is there is the shortened URL, the link becomes meaningless to me. IE I can never remember where I read or saw something if I have not clicked on a link with the site name in it. Maybe just me, but feel they should only be used for space considerations.
• I love them for saving space, but not knowing where they will redirect me is annoying at times, when I find the time I’ll write a firefox extension or greasemonkey script to change the title attribute to contain the real url by decoding or resolving the shortened urls, like @mattcutts was on about earlier today
• It would be great if the page content was somehow reflected in the shortened URL so that people not used to seeing shortened URLs have confidence they are going to a relevant/safe site. No idea how this would work!
• The problem w/ shorteners is the reader doesn’t know where the link will go to (e.g. YouTube, Slideshare, company site, etc.).

Concerns Over Death Of Links If Service Dies

• A lot of links could die when these services die.
• I’m just afraid one of them is going to disappear, and break all my old links … but tinyurl is too long to use with Twitter, IMO.
• I’m worried the services will die and leave my shortened URLs as broken orphans. If I’m going to switch from the market leader, I want some kind of long-term commitment.
• I’ve discovered that I like using my own short url service for important links – like affiliate links on my own sites – ones that I control. If a shortening service goes down, I don’t want my important links to be at the mercy of that site, but I do want the ability to track the links and get stats. So, I’m using my own service for those important links. For everything else – just sharing of news and interesting links – I use cli.gs. It rocks.
• They’re great. Had no idea there were so many of them. Afraid of the day they will start requiring a fee. Also wonder if a URL you create with it ever expires or if it’s a permanent thing.
• What if they (the URL shortening service) go out of business? Jill Whalen brought up the good point of how an out of business service kills all of that archived traffic potential
• Will the Internet fall over if TinyURL implodes?

Wishlists & Feature Requests

• As a bonus, i especially like to capacity to deactivate/delete links.
• I don’t know why I don’t get google-analytics like tracking capability with bit.ly. Also wish I could use my own custom domain name on top of one of these. Finally I wish they would correlate with search.twitter.com re-tweets (RT) to see if one of my links is going viral.
• I wish there was a url shortener gadget for igoogle that could give you a short url without leaving the page (opening another tab). I prefer bit.ly to tinyurl.
• I’d love for del.icio.us to create a shortcut url for anything I (or anyone else) bookmarks so I could combine social bookmarking and sharing.
• Integration with Google Analytics, pass correct referrers and pass link juice
• I’m looking for good analytics, including city – level location tracking. I would also love for it to be mobile internet compatible (not iphon), so I can check the stats while I’m out. And 301 redirects is a must.
• I’m wondering about integrating them with Google Analytics. Have some ideas, not sure if already being done…
• Integration w/in web browsers.
• There’s so many to choose from, with no real differentiation so I use what’s handy. I’m waiting for something with better tracking to measure with the URL shortening, and using the Google URL builder (or other tracking code) if I really want to track something.
• They are voodoo. No longevity, fragmentation of brand, cannot trust what is behind a shortened URI.
• We need wordpress plugins!!!!!
• Wish there was a search box tool for firefox so I could just throw the long url in there and get it generated
• Wish Twitter offered the service automatically.
• Would like to have tracking from within twitter or tweetdeck

Some Other Assorted Comments

• “Had an interesting experience the other day where my AV [antivirus program] blocked a bit.ly shortened URL (cant remember what it was linking to but It was a URL linked in a tweet from someone Im following – could have been you!). This was the first time that this has happened, although I dont run my AV all the time (shameful, I know) so not seeing it before might have been a timing thing. If this is a widespread pattern I can see this as a pretty big roadblock for the adoption of twitter by the large population of only semi tech oriented internet users that are likely to become the second wave of twitter-ers. It is highly possible that they will not being willing to whitelist a url-shortening service through their firewalls.
• I use url shortening services for space saving, and tracking. I’m not going to tweet or try to IM urls that are 87597893 characters long. I was using tinyurl always until I tried bit.ly yesterday and realized how sexy its analytics were! I haven’t tried the digg bar yet, but I’m curious if they have built in analytics. I think any of these services that continue to innovate and provide functionality besides just a short url will become rather valuable.
• I will start using one with stats as soon as I decide on which service. I’m seeing where short urls with stats are becoming necessary.
• I’ll join the list of people saying “should pass link equity”. also i like to customize the URLs when posting links to my own content, but rarely do so for any reasons other than readability.
• Maybe I am old school but they seem somewhat unofficial. www.cnn.com/top-news-of-the-day has the banding a short url will never have
• Space savings very important, especially when including more than one URL and/or tags in a tweet. Don’t like the ones that frame the resulting page. Haven’t used a tracking URL shortner since zi.ma went under. Would like to find another one to use occasionally.
• Tracking analytics is a must for me, as is a 301. I really like the real-time GUI of bit.ly’s service.
• “Stats are nice but, Do we really need 50 companies developing what is basically a 301 redirect?”
• Terribly useful in a 140 character world and for tracking, and ultimately think that major services will want to offer URL shortening directly
• The minute I tweet I know the reach of my “ad.” Once I see how many clicks I get I can calculate a basic CTR.
• Thought about making my own for personal use…
• Working on making one for my own site to create branding.. why have tinyurl displayed when it could be youfoundjake.com displayed..yeah, i miss some extra characters, but worth it branding wise..
• They’ve made domain resellers and registrars very happy.

Top Choices

You made it! After reviewing the various features, here’s my rundown on recommended services:

bit.ly: It offers all the key features you’d want in a service, with nice stats that show number of clicks over time, what sites are referring traffic to your twitted URL, locations clicks are coming from and Twitter conversations using the URL. It’s also the default in three of the four major clients — or three of the major clients, if you exclude Twitter itself.

[NOTE: AUGUST 2009, BIT.LY IS THE DEFAULT NOW IN TWITTER, ANOTHER STRONG REASON TO CONSIDER IT].

tr.im: Offers all that bit.ly does other than not being built into Twirl. Tweetdeck support is coming soon. Stats are nice. Bit.ly perhaps offers more drilldown on the referrer front, from my fast review. Remember, a more in-depth review of tracking stats will come in the future.

[NOTE: AUGUST 2009, TR.IM ANNOUNCED IT WAS CLOSING, POSTING THIS NOTE ON ITS WEB SITE AS OF AUG. 9

tr.im is now in the process of discontinuing service, effective immediately.

Statistics can no longer be considered reliable, or reliably available going forward. However, all tr.im links will continue to redirect, and will do so until at least December 31, 2009. Your tweets with tr.im URLs in them will not be affected.

We regret that it came to this, but all of our efforts to avoid it failed. No business we approached wanted to purchase tr.im for even a minor amount.

There is no way for us to monetize URL shortening -- users won't pay for it -- and we just can't justify further development since Twitter has all but annointed bit.ly the market winner. There is simply no point for us to continue operating tr.im, and pay for its upkeep.

We apologize for the disruption and inconvenience this may cause you.

LATER, TR.IM SAID IT WOULD CONTINUE OPERATING AND WOULD BE COMMUNITY-OWNED. PERHAPS IT WILL THRIVE GOING FORWARD, BUT THE INITIAL AND DRAMATIC ANNOUNCEMENT OF CLOSURE GIVES ME PAUSE ABOUT ANYONE USING THE SERVICE, IF THEY'RE CONCERNED ABOUT LONG-TERM STABILITY]

[NOTE: Cli.gs announced in October that it would be closing. See also discussion on Techmeme].

cli.gs: Offers the same as the others above, though it is not built into either of the major clients TweetDeck or Twhirl. You do get TweetFeed support. Stats include showing which search engines have spidered your links. There’s a nice “social media mentions” section that show clicks coming off My Yahoo, FriendFeed, Google Blog Search and others.

More Choices

Snipurl / Snurl / Snipr / Sn.im: You kind of want them to pick a name and settle on it (like Sn.im). The service is currently in three clients, but it’s to be dropped from TweetDeck. Within Twhirl, it also uses the long Snurl.com domain. If you want sn.im URLs, you have to go outside the client to make them. Stats are simply the number of clicks — it’s not in the same class as services above. Finally, ZoneAlarm flagged it as spyware. It’s not, but that’s something to consider in case your visitors are running that software and trying to click on your links.

budURL: Being dropped from TweetDeck. Stats look extensive, if you want to pay. One of the longest domain names of any service.

Short.ie: Originally I had this down as not recommended, as it issued a 302 redirect. They got in touch with me and said not so! I tested again, and they are issuing 301s. They also provide custom URLs –I missed that. Both have been updated. Finally, they say that Twitterfeed support is coming. That with basic stats make them a nice alternative choice. However, they still can’t handle URLs with parameters (I tested that again, and it’s still an issue).

kl.am: Not built into any clients and the stats are fairly rudimentary.

POPrl: Semi-basic stats, being dropped from TweetDeck. No custom URLs.

idek.net: Very basic stats only, being dropped from TweetDeck. No custom URLs.

Choices Without Tracking

Don’t care about tracking? Then either of these are options to consider:

is.gd: Built into both major software clients.

TinyURL: The default choice for Twitter, built into TweetDeck and Twitterfeed. But the longest domain of any of the popular services. ZoneAlarm also flagged it as spyware — as with Snipurl, this could cause issues for your visitors.

Not Recommended

The services below don’t do 301 redirection. That’s a recommendation killer, to me:

• Hex.io
• Eweri
• Plurl
• Tweetburner

Avoid These Services

lin.cr: Originally, I had lin.cr on my list, because it was included with TweetDeck. But I was shocked when I tested it — so much so that I won’t even link to the service.

Rather than doing a 301 or 302 redirect, lin.cr spits out a 200. That’s server code for “OK,” or file has been found. In other words, lin.cr is telling browsers (and search engines) that your URL is actually located on their server.

But how does it redirect? It uses a meta refresh tag set to 0, which might be interpreted as either a 301 or 302 redirect, depending on the search engine. That forwards humans to a new page — but by loading up its own page, it also generates a pop-under paid ad using JavaScript. Meanwhile, search engines that can’t or don’t execute JavaScript get shown a different page, one that appears to have a paid link on it.

DiggBar: Just launched this week by social news site Digg, DiggBar seems at first glace to be a URL shortener. It does shorten URLs. You don’t even need to visit Digg to use it. You just enter a URL after the Digg.com domain to shorten it. For example, do this:

http://digg.com/http://searchengineland.com/are-our-brains-becoming-googlized-15421.php

And you get this:

http://digg.com/d1e5BK

Sounds cool, especially because it puts tools for those who are really into Digg at the top of your page, such as the ability to read comments from Digg about your page (if it has been submitted there) or the ability to Digg the page you’re on.

The fun stops there. Like lin.cr, it does a 200 code. That means the page is actually on Digg itself — they’re making a page with the DiggBar and pulling in your content without permission into a frame. That’s not illegal, but it’s a tactic that died off years ago. It also means that if you use the Digg short URLs, none of the link credit passes to your page. It’s all kept with Digg.

There’s no need for you to give Digg all your link credit. If you want to shorten your URLs, use a service that does a 301 redirect.

By the way, if you clicked on the short DiggBar example above, you would have seen the DiggBar load on top of a Search Engine Land page briefly, then disappear. This is because we use a frame busting script that says:

if (top.location!= self.location) { top.location = self.location.href }

(I can’t get the full code to display so search for this in the source code of this page, then copy from the opening JavaScript tag to the closing one, if you want to use it)

The code clears any site trying to frame our content. To see how a page looks via the DiggBar when it isn’t cleared out, try this link:

http://digg.com/d1nYVs

That puts the DiggBar on top of Google.

Postscript: See The Growth Of Framebars & Kevin Rose On The DiggBar for more about the DiggBar, framebars growing in usage and busting techniques.

Open Letter To Twitter & Twitter Clients

I think Twitter and those who build Twitter clients have some responsibility in the URL shortener choices they offer. In particular, I think they should review carefully what they build into their clients and also allow users to add their own custom choices, if they so choice. In particular:

Twitter: TinyURL is ironically the longest domain name of all the URL shorteners. Let Twitter users have an account option to use another shortener, if they so choose. It would also be nice if URLs could be twitted without counting against the Twitter character count at all. Then we wouldn’t have to worry about all this URL shortener madness.

Twhirl: I’m hugely disappointed that the client I use and love added the non-shortener of Digg within a day of it being released plus made it the default choice. Was there no review of what the DiggBar actually does? And why make it the default over better choices?

TweetDeck: Similar to Twhirl, was there no review of something like lin.cr being made a choice for TweetDeck users, the vast majority of whom would not assume it was generating pop-under ads? It’s being dropped in the near future. Let’s hope those that remain are regularly checked.

Further Resources

In working on this article, I came across an number of other articles that you might wish to check out:

• URL Shortening: Hashes In Practice – From Coding Horror, it explains how the shortening is done
• URL Redirection – How it works, according to Wikipedia
• 90+ URL Shortening Services – From Mashable in 2008, covers even more services than above
• URL shorteners reviewed – From Malcolm Coles last month, services are charted showing if they provide tracking, custom naming and URL length.
• 11 Best URL Shortening Services – Vote Your Favorite – From last month at the Online Marketing Blog, services are listed in a nice chart summarizing features such as custom URLs, 301 redirection, tracking and other features.
• on url shorteners – From Delicious founder Joshua Schachter, covers a variety of issues with URL shorteners and why they might be bad for the web, with some suggestions for improvements. Also see discussion on Techmeme. Again, if Twitter were to simply not count URLs against a tweet’s character count — or provide its own shortener — some of these concerns would go away.

One of the problems with Twitter is knowing who to follow in particular areas. Now Kevin Rose has launched WeFollow, a nice directory of people organized into categories. It’s not perfect, but it’s a great start and well worth visiting.

At the site, you’ll see the top five people in popular categories such as celebrity, music and news. You can also drill-down into any category to see all the people listed in them. On the right-hand side of the home page, there’s also a list of more popular categories:

That list of popular categories (or tags) is dynamic and has already changed since the site first launched. For example, socialmedia and marketing weren’t on it originally, but then they rose up.

What happened? The top categories are based on the total number of followers that everyone in a particular category has. For example, at the time I wrote this, the “marketing” category had 76 people who have placed themselves into that category. Those people collectively had 60,236 followers. Just above marketing was the apple category. It had 93 people who had 73,617 followers collectively. The more followers a category has collectively, the higher it comes on the list.

Adding yourself is easy. Simple send a Twitter reply to the WeFollow twitter account with the areas you’d like to be listed under, up to three of them, with each area starting with a # sign. For example, if you wanted to be listed under wine, design and awesome, you’d do it like this:

@wefollow #wine #design #awesome

Awesome is a category? Yep, it is. Anything can be a category, once someone assigns themselves to it. Of course, if you’re looking for visibility, it makes sense to find the most popular category that relates to yourself, then place yourself in it.

There are no help pages on the site, and since it’s all self-classification, there’s nothing preventing you from putting yourself in a category like “music” even if you’re not a musician. However, that doesn’t guarantee visibility. With each category, people are then listed by the number of followers they have. So for me, I currently get to be 5th in the blogs category:

In the tech category, I’m 12th:

That’s because in the techt category, there are more people with more followers than me (want to help move me up? follow @dannysullivan on Twitter!)

Some people got special treatment. @britneyspears tops the celebrity list; @coldplay tops the music list and @barackobama tops the politics list, but none of these accounts asked to be listed in WeFollow as others are having to do (I can tell this, because you can see none of them sent a reply message to WeFollow).

I’m sure some will feel that’s unfair, especially given some of these accounts also have huge numbers of followers due to being on Twitter’s suggested list. But it does make sense that some of these categories were prepopulated.

It’ll be interesting to see how the directory changes, over time. So far, there seems to be no limit on how often you can reclassify yourself. Don’t like where you put yourself initially? Just send a reply to WeFollow with new categories, and that will put you into new places.

Finally, it’s also uncertain how quickly (if at all) that WeFollow updates user counts. For example, the number of followers I have has changed since I first listed myself with WeFollow about two hours ago — but my old count is still listed on WeFollow. My assumption is that if I relisted myself, the count would update to my latest figure. That’s easy to do, but it’s annoying for followers if people constantly have to do this (though good visibility for WeFollow). Hopefully, WeFollow is smart enough to automatically do this. Alternatively, it would be nice if you could add yourself to the service and update through direct messages. All that @wefollow stuff that’s going to be happening will get annoying soon enough.

Postscript: Updating your tags does not appear to update your count, I’ve just discovered. Also noteworthy is that WeFollow has its own top Twitterers list that differs from the long-standing Twitterholic list. Both things make me more certain that WeFollow plans to run some type of automated rechecking. so that its “top” list is an attraction, as well. Also see related commentary now on Techmeme.

Meanwhile, what if you tag yourself in more than three categories, as @mattcutts tried:

@wefollow #tech #web #blogger #google #blogs #seo #geek #technology #internetmarketing #cats #gadgets

Doing this makes WeFollow ignore the request, as best I can tell. When I looked, Matt hadn’t shown up in ANY of these categories — yet when I reclassified another Twitter account into one of them AFTER his request, that account did show up.

Postscript 2: Correction — as noted below and by others who have twittered me, if you use more than three tags, only the last three are used by WeFollow.

Postscript 3 (Mar. 17): It looks as if the three tag limit is gone. @graywolf twittered seeing someone with more than three tags listed. I checked, and could see the person listed with more than three tags (if you click the “i” info button next to a person, you get more details that show all the places they’re listed in WeFollow. I then tried the same for myself, sending in more than three tags, and I showed up in all the places I indicated except the last (11 of 12, so 11 is probably the new limit). However, the Info button for me still only listed three places (which might be a bug).

Postscript 4 (Mar 19): Various people have reported that WeFollow is back to using only three tags again.

The Twitter social networking and micro-blogging service was launched only two years ago, but it’s rocketing up in usage numbers quickly, and it seems likely to turn red-hot. Many companies are rapidly cluing into the promotional value, but smaller businesses appear slow to hop on the bandwagon. Here are a few tips on leveraging Twitter to help your locally-oriented business.

As oft pointed-out among search marketers, Twitter links do not pass “link juice”—that is, they don’t transfer PageRank value from Twitter to linked-to sites. Even though links in Twitter are nofollowed, there still could be some small value in real ranking terms, according to the theory that “citations” or “references” appear to sometimes help improve rankings in local search.  So, at the very least, it’s a good idea to claim a profile in Twitter and link back to your business site.

But, the larger value of Twitter to your company may be in terms of audience engagement and as a communication vehicle, if you learn to use Twitter effectively.

Here’s the sort of thing you’d love to see: a customer happens by your store and is fascinated with something there, and “tweets” a pic of it out to all his Twitter followers:

Even better, if they endorse the business to their followers, this becomes an online species of word-of-mouth-marketing. So, how do you encourage this to happen? 

Twitter is full of word of mouth Marketing opportunities. Here’s a sample of just a few tweets I saw that came up in the last week for people seeking NYC restaurants:

• “I need a good reco for a restaurant in NYC with fried chicken. Anyone have suggestions?”
• “looking for inexpensive restaurant options in NYC. Anyone want to help? I’ll be in Soho, but all around the island”
• “I’m seeking NYC Mexican restaurant recommendations, any thoughts?”
• “looking for a NYC restaurant recommendation for me and my lady friends…”

If your business is something people seek out frequently, like an entertainment venue or restaurant, then consider monitoring Twitter mentions containing apropos keyword phrases and send replies recommending your place to them. Use Twitter Search for this. Also, Andrew Shotland suggests using TwitterHawk to help with this in his blog post on the subject.

Andrew warns that Twitter might consider such suggestions to be spam, but I’d argue that the user was actually asking for that advice. Probably, there’s a dividing line between being too aggressive/intrusive and cooperatively engaging with the community, so, be conservative. If someone’s asking for referrals to your type of business (say they’re asking about “eateries in Miami” and you’re a Miami restaurant) you could suggest your place to them. But, if they’re only distantly related to your business (say they just mention they’re passing through Miami) then don’t intrude on them.

Also, keep a pulse on how many of your types of business are in Twitter. If a user gets inundated with dozens of recommendations from businesses for such a query, they’re likely to get irritated. And be aware that Twitter may take a very conservative approach with this to rightly protect their service’s usabilty.

(Also interesting in an aside, check out Andrew’s post about Twellow, a service that uses Twitter profiles to build out a sort of online yellow pages. Presumably, if you don’t have a profile for your local business on Twitter, then a listing for it might not appear inside Twellow.)   

Here are some tips I have for ways that you might be able to use Twitter to find and engage with customers:

• Send instant coupons. Empty restaurant? Tweet out a small discount offer for the next hour and fill the place up!
• How about Tweet coupons based upon the customer showing you that they’ve retweeted the offer out to their list of followers? (”Retweeting” = “forwarding” to other Tweeters). This encourages a viral behavior.
• Entertainment venues—tweet out the week’s events!  Antone’s Nightclub, Home of the Blues, in Austin appears to be doing this:

  

• Tweet collaboratively. Partner up with other local businesses and tweet each other. Also consider package deals.
• If you have a local blog, tweet each time you post to promote your blog. Be sure to use a shortened URL in the tweet! (I like Zi.ma and Bit.ly for URL shortening services).
• Tweet out pics of special stuff going on with your store— things like new product teasers, celebs who visit your store, other interesting aspects of stuff your company does like charitable fundraisers.
• Once you’ve built up sufficient numbers of followers, use Twitter to perform quick polls about what products, features, services your customers would prefer. Cheap, fast input from your client base!

Pioneers using Twitter for local marketing

Don’t just follow my list of tips—check out some other savvy businesses who are already using Twitter to promote their local businesses:

The four Portland authors behind ReadingLocal are doing a phenomenal job of collaborating to promote local bookstores, local authors and locally-authored books.

This NJ taxi company seems to be tweeting experimentally, providing info on where taxi pickup locations may be found, tips to getting good taxi service and comments on local taxi regulations. Their engagement approach seems to be a cool one.

John Wolf, Senior Director of Public Relations at Marriott International seems to be handling the hotels chain’s corporate Twitter presence really adeptly. Can one man keep up with a huge chain in Twitterspace? So far, so good, but when usage continues to ramp up? 

Not to be outdone, the Luxor Hotel & Casino in Las Vegas is tweeting entertainment tix and lodging promo codes. Perhaps they’re just slightly edgy/risky in the icon they use for their Twitter profile, though — could it be an actual picture of Brandie, their “Interactive Marketing Ninja,” in that revealing bikini?

San Diego Harbor Excursion is using Twitter to promote themselves, mentioning weather conditions on the bay as well as upcoming dinner cruises, recent press, and other events they offer.

The Lookingglass Theatre in Chicago is using Twitter to mention press, upcoming shows, and other delicious tidbits about their work.

The pastor (Ed Young) at my mega church in Dallas, Fellowship Church, has just begun Tweeting as well, reminding members of upcoming events, commenting on stuff going on and using it as yet another means of keeping connected. Odd for a church to be so sophisticated at marketing, but actually a natural progression for this one since their mission is to be highly relevant and dynamic. It’s really great that they make it personal by having Ed do it, rather than using just an impersonal, institutional persona.

Whole Foods grocery stores appear to be using Twitter for audience engagement, very frequently answering tons of questions sent by other Twitterers. Their bio humorously describes: “Fresh organic tweets from Whole Foods Market HQ in Austin, TX.” They must be promoting Twitter elsewhere, since they have a whopping 176K of followers! Could be some users are finding them through Facebook and coming over to Twitter?

Elizabeth Lewis, a small business attorney in Colorado, uses Twitter to mention personal stuff, promote her blog postings, and generally connect up.  Big points on her Twitter avatar, too—her dog’s portrait conveys friendliness while keeping her face private—personal without too much self-exposure.

Twitter is still a new and evolving medium. There’s some compelling numbers of people using Twitter, and the numbers appear to be growing daily. Try it out and see if you can find ways to promote your business and online/mobile presence through Twitter. The service really lends itself to local business marketing opportunities.