How To Use Excel To Easily Spot SERP CTR Trends

SEO

Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content teams.


Start The New Year With A PPC Health Check: Part 1

health-computer-keyboard-featured As Group Head at a fast growing search agency, I've carried out hundreds of campaign checks over the years. In my contributions here, I'll be sharing my top tips on things to look out for when reviewing your own campaigns. Some of these things are obvious, while others might have slipped past you because you're not up to date on recent changes or are just too close to the day-to-day running of the campaign. It can be easy to just leave your campaign(s) running and not delve into the detail of things such as the settings of your campaign, especially if your campaign is performing well. But a [...]


The 7 Types Of People Who Want To Help You Build Links

Full Infographic at SocialBarrel With so much of link building focused on creating actual relationships these days, the idea that you can build high-quality links without people seems preposterous. Yes, I know there are still things like directories and post submissions but, come on…  a real person has to approve those, right? Building relationships can be tough, but trust me when I tell you -- there are actually people out there who want to help you. Even better…you might already know them! You just have to know where to look: 1. The Person Talking About You One of the most basic link building tactics is identifyin [...]


Use Google Keyword Research To Target The Long Tail In Local Search

seokeywordresearchpic There's something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here's a brief guide on local keyword research to close the gap. Companies tend to get somewhat myopic about understanding how consumers try to discover their type of business. It's natural to find out how some people find your business and then focus your efforts on building and reinforcing that successful vector -- even to the [...]


Three Steps for Crushing Multi-Location Local Search

local-search-featured Research firm BIA/Kelsey reports that 97% of consumers use online media to shop locally. If you're a multi-location business, this means it's more important than ever to be visible to Web users in all your business locations. This column tells you how to crush it. Based on my own daily searches, it's clear to me that many local businesses (especially brick-and-mortar multi-location businesses) are not optimized for local search marketing. If you're a business with multiple store locations, with a dealership network, or with multiple state or national branch offices, there's a good chance [...]


Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era

no-keywords-not-provided-featured Google recently released news that it is now moving to encrypt all organic search activity. This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being "not provided." This could be devastating to marketing managers and webmasters who rely heavily on this search data to determine ROI on their organic campaigns. With the data obfuscated from analytics programs, many feel that the organic search marketing channel has been stricken from the record as a legitimate marketing channel. This data o [...]


Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart

google-authorship-featured In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup set up correctly on her blog and linked correctly from Google+, her author image wasn't appearing in SERPs -- but did show for others writing on her blog. She's not the first person to reach out to me with an issue like this. Authorship setup can be confusing at best, and even when you think you have everything set up correctly, you still may [...]


Case Study: How Should You Be Using RLSAs?

RLSA Set Up If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year. Now that we've had a few months of experimenting with how to best make use of this feature, we've managed to come to some interesting preliminary conclusions. First, let's revisit a couple of the basics: What Are RLSAs? RLSA campaigns use your remarketing lists to remarket to users on the Search Network. In layman's terms, if someone has been to your website before, you can now use RLSA to set up a separate strategy for targeting them on Google.com an [...]


How To Achieve ROI From Your B2B Content Strategy In 60 Days

content marketing cycle B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it's possible to make a significant impact against specific metrics in a short period of time. Here's a plan that's achievable for any content marketer or entrepreneur at a B2B firm. If you're strategic, you can plan, develop, launch, and begin to reap the benefits of a content marketing campaig [...]


Top 10 Search Modifiers: Why They Matter, What They Are & How To Use Them

Search Modifiers Google is working hard to improve search, and it's doing such a great job that the general public doesn't seem to be noticing. With the inclusion of personalization, localization, customization, and with the depth of data Google knows and understands about the average user, it’s easy to overlook how much goes into making a useful (intuitive) search. Especially when you factor in how little the average person understands Google, or how Google search actually works. Yet despite Google’s improvement, or perhaps because of it, people seem to be losing their ability to perform advanced s [...]


Infographic: What Is The Nofollow Tag; When & How To Use It

rel-nofollow-featured The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as "votes" in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved in schemes deemed as unacceptable SEO practices. Our Search Engine Land infographic below, made with the help of the good folks over at Killer Infographics, explains more about the nofollow tag, including when and how to use it. Also see additional references and background informatio [...]


Did Hummingbird Eat Link Building?

Did Hummingbird Eat Link Building? [caption id="attachment_173839" align="alignright" width="300"] Did Hummingbird Eat Link Building?[/caption] Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn't just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more change to come. Let's take a look at what Hummingbird means for the future of link building. What Is Hummingbird To Online Marketers? It's a new engine, not a new paint job. It was in ef [...]


Future SEO: Understanding Entity Search

data_humans_machines Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an "answer engine" that uses relevant, machine-recognizable "entities" on Web pages to answer specific, well-refined queries. The Hummingbird Update On September 26, Google took another step toward becoming that answer engine with its Hummingbird update. In Danny Sullivan's live blog about the Hummingbird algorithm, he explains how Google is rapidly adopting semantic Web technology while still retaining parts of its old algorithm. T [...]


How Search Engines Work — Really!

how-search-engines-work For those of us in SEO (or aspiring to be), there are a lot of little details that fill our days. Server architecture, 301 redirects, 404 errors, title tags, and various other things. Sometimes, we forget to sit back and figure out what it all means. Add to that the fact that most SEOs were never trained, but just picked things up "on the job," and it's no surprise that most SEOs don't really know how search engines work. When's the last time you sat down and considered how search engines (like Google) really work? For me, it was last month, while writing the post about a recent Google W [...]


8 SEO Cleanse & Recharge Ideas For Fall 2013

cms-updates Whether you mark it by Labor Day or the Autumnal (Fall) Equinox, summer is coming to an end -- which makes this a great time to give your website an SEO cleanse and recharge the old batteries. Here are 8 things you can do to strengthen quality. 1. Fix Errors Listed In Webmaster Tools Both Google Webmaster Tools and Bing Webmaster Tools provide diagnostic reports listing errors on your website. Both search engines alert you to technical issues that they monitor which might diminish visibility. [caption id="attachment_171382" align="aligncenter" width="600"] Google Webmaster Tools provides [...]


SEO Checklist For Startup Websites

Focus Your SEO on Revenue and Profit Startups have a lot going on. Staffing, outreach, overhead, paperwork, development, testing, financing -- and that's just before lunch. Regardless of the industry, startups are by their nature volatile businesses that are stuck bootstrapping much of the heavy lifting early on in their lifecycle. [caption id="attachment_141624" align="alignright" width="200"] Image via Shutterstock[/caption] While entrepreneurs are experts in their given fields and may even know quite a bit about conducting business online, it's unlikely that they are worried about SEO considerations. However, you don't n [...]


How To Automate Mobile Bid Multipliers — And Other New AdWords Scripts Tricks

AdWords Scripts September 5th marks the first anniversary of AdWords Scripts. I’ve been using them extensively to automate tasks ranging from reporting Quality Score to creating entire AdWords accounts from spreadsheets of products and services. Scripts have come a long way since they were launched, so to celebrate their first year, I'd like to share five tips for ways to use the latest capabilities to automate common AdWords tasks. And there's also a goodie in this post: a free script to help you set mobile bid modifiers in Enhanced Campaigns. 1. Automatically Calculate & Set Mobile Bid Modifie [...]


9 Link Building Lessons We Learned As Kids

link-building-student-chalkboard-featured Do you remember the life lessons we learned as kids? Sayings like, "Treat others the way you want to be treated," and, "Don't count your chickens before they hatch," were taught to us at a young age to guide us, help us make better decisions, and remind us to be nice to one another. I can't speak to whether or not those lessons actually stuck with you or helped you throughout your life. But I can tell you that these lessons can help with your link building... both right now and in the future. Here are a few of those lessons you may have forgotten: 1. If At First You Don't Succeed, Try, [...]


Demystifying Link Disavowals, Penalties & More

disavow-links-featured [caption id="attachment_169618" align="alignright" width="269"] Google Webmaster Hangout[/caption] Findings from a recent Google Webmaster Hangout on Air (video) demystify link disavowals, penalties and more. Read on for the official word from John Mueller, Webmaster Trends Analyst from Google and friend to webmasters everywhere. First, Some Background Last month, I introduced Five Steps To Clean Up Your Links like A Techie. The commenters on the post had a lot of good questions, and I wanted to begin this month with a few clarifications. First, the development of that list was meant [...]


Building An Enterprise-Level Search Marketing Team: Part 2

Image via Shutterstock [caption id="attachment_169230" align="alignright" width="300"] Image via Shutterstock[/caption] In July, I began my two-part series on building an enterprise-level search marketing team. We left off with a review of the essentials for SEO, including all the technical and editorial factors that can hinder your website's rankings in the search engines. If you've followed my recommendations thus far, you'll have hired a reputable search guru, your hierarchy of team members is in place, reporting is approved and the Search Department is in sync with all the other internal departments compa [...]


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