Su Content Es Mi Content: Leveraging In-House Content For SEO

Jul 1, 2009 at 12:01pm ET by Aaron Bradley

It hardly needs saying that content is important for SEO: a properly structured site with frequently updated, keyword-rich content is the best foundation for high search engine rankings. Quality content that is interesting or useful to users also has an excellent chance of receiving unsolicited links, further enhancing a website's ability to rank well for relevant searches. To maximize these considerable benefits, SEOs should take an aggressive, hands-on approach to content creation and promotion.  Being involved at every stage of a website's content development cycle offers the best chance o [...]

Filed in: In House

The Ebb and Flow of SEO

Jun 10, 2009 at 10:47am ET by Duane Forrester

Like some many things around us, SEO follows a certain organic (if you'll pardon the pun) ebb and flow.  Support for SEO programs hinges on often fickle politics, in some cases, and in all cases, it happens at the pace resources allow.  In today's globally depressed economy, how do you manage your program to ensure it's seen as viable and mindful of the times? Pick your battles Everyone is concerned about ROI these days.  Everyone wants more done with fewer resources.  While this might sound like a familiar refrain, it's worth taking the time to really think about what this means.  [...]

Filed in: In House

Need A Culture Shift? Build An SEO Taser!

May 13, 2009 at 1:51pm ET by Duane Forrester

It's no secret everyone wants to see results these days.  Times are tough, revenues down, expectations are up.  It's a fight to maintain market share, never mind grow it.  And every day your inbox bubbles up requests for "SEO to drive more traffic, more page views, MORE REVENUE!"  You want to help folks, you want to drive the results, but your resources are limited.  What do you do? You keep bringing work forward, and yet no one seems to take action.  Your battle is not with individuals, as they all say the right things.  They all want to do the work, but like you, their resources ar [...]

Filed in: In House

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