If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space. When it comes to search ads, always be testing means trying out variations of ad copy to see which works best. Feeling like you're out of ideas of what to test next? The folks at Avalaunch Media have created an infographic designed to get you inspired. From asking questions to being funny, here are 26 ideas to consider: [...]

Related Topics: Channel: Other | Infographics

Mention Google and mobile together, and Google's Android mobile operating system probably comes to mind. But Google's mobile world is much larger than Android. It includes everything from ads, to offers, to apps like Google Now and yes, even Google Glass. The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream's assessment of how effective particular areas are, it's a great guide for navigating the mobile world of Google. Here's the infographic (you can click to enlarge i [...]

Related Topics: Channel: Mobile | Features: Analysis | Google: Mobile | Infographics

If you want to succeed with gaining search traffic through SEO, building links is one of the most important ranking factors that can help you. But go too far, and the search police might crack down on you. How do you avoid a disaster? To help, the folks at DNA created a "Link Apocalypse" infographic summarizing some recent missteps in building links and the consequences, including Google even punishing itself for buying paid links (click to enlarge it):     A note about the first example. iAcquire is called a "gray-hat" firm (well, the "grey-hat" spelling is used). It [...]

Related Topics: Channel: SEO | Infographics | Link Building: Paid Links

So you want to be an SEO? Try moving to New York, San Francisco or Los Angeles, which have the most job postings. Being an SEO might lead to bigger things, too, as the skill is listed as part of jobs such as "marketing manager" and "director of marketing." These stats come from an infographic from the folks at Conductor on the SEO job industry, based on 1,500 job postings on Indeed.com and Payscale.com: Want the infographic for yourself? You'll find it here, along a downloadable guide to the job details behind the infographic: SEO Jobs Salary Guide. [...]

Related Topics: Channel: Strategy | Infographics | SEM Industry | SEM Industry: Stats

It's been just over a year since Apple's Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn't cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers. The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to bette [...]

Related Topics: Apple: Siri | Channel: SEO | Infographics | Search Marketing: Mobile | SEO: Mobile Search

Google carries billions of ads each year, but it's not anything goes. The company seeks to stop "bad ads" that might push illegal products or harmful goods. A new infographic from Google, out as part of Cybersecurity Awareness Month, covers the process. The infographic explains that 134 million ads from 824,000 advertisers were stopped last year, a figure we've heard before, and highlights parts of the process used, automated systems, Google's internal expert review and reports from outside the company: Want the infographic yourself? You'll find it here in PDF format. Of course, the [...]

Related Topics: Channel: SEM | Google: AdWords | Infographics

SEO has been declared "dead" almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been "dying" over the years. The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who've declared that SEO is dead and why they are, as the infographic puts it, "deluded." The infographic is below; click to enlarge it: If you want the infographic for yourself, you'll find it here: Info [...]

Related Topics: Channel: SEO | Infographics | SEM Industry: Community | SEM Industry: General | SEO: General

Good SEO begins with good keyword research. After all, if you don't know the ways people are seeking your content, it's pretty hard to ensure that your content "speaks" to them using the words they search for. The folks at Promodo have an infographic outlining some key parts of the keyword research process. Understanding that each page has its own terms to target, brainstorming possible terms, researching with the Google Keyword Tool and more are covered. Check it out: Want the infographic for yourself? You'll find it here: Keyword Research Infographic. Looking to improve your key [...]

Related Topics: Channel: Search | Infographics | Search Marketing: Search Term Research | SEM Tools: Keyword Research

Want to rank better in Google? If you're an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter. Ranking On Google: The SEO Way For those unfamiliar, the process of trying to rank better on Google and search engines in general is called search engine optimization. We've even got a short SEO video that explains it: [youtube width="560" height="315"]http://www.youtube.com/watch?v=hF515-0Tduk[/youtube] Success with SEO depends on a range of signals th [...]

Related Topics: Channel: SEO | Infographics | Search Marketing: Public Relations | Top News

Rich snippets are a way that Google provides more information about a web page than standard short text descriptions. Number of stars for a review, business location, video images, price ranges, event times and more might all be shown. How do you get rich descriptions? Google might do it naturally for your site, but there are a variety of techniques that can increase the odds. The folks at SEOmoz and BlueGlass teamed up to produce the infographic below that explains more about rich snippets and how to make use of them: Want the infographic for yourself? You'll find it here: A Visual [...]

Related Topics: Channel: SEO | Google: Rich Snippets | Infographics

In an in-depth interview between Eric Enge and Google's head of search spam, Matt Cutts - Cutts said that Google may discount the value of links generated by infographics. Matt Cutts told Eric: This is similar to what people do with widgets as you and I have talked about in the past. I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site. Why? Aren't infographics great linkable content? They are [...]

Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Infographics | Link Building: General

With worries of "over-optimization" on the minds of many SEOs right now, it's a good time to remember that it's long been good advice in search engine optimization never to do anything to an extreme. Cue the concept of "Goldilocks SEO," which SEO Book introduced in the form of a good infographic fairly recently. Want the infographic for yourself? You'll find it here: Goldilocks SEO. Related Articles Too Much SEO? Google’s Working On An "Over-Optimization" Penalty For That Is Google’s "Over Optimization Penalty" Its "Jump The Shark" Moment In Web Search? Dropped In Rankings? [...]

Related Topics: Channel: SEO | Google: SEO | Infographics | SEO: General

One year ago, Google launched its "Panda Update" designed to filter low quality or "thin" content from its top search results. Below, our infographic produced in conjunction with BlueGlass covers how Panda works, what it impacted and the various updates from Panda 1.0 through Panda 3.2 that have happened along the way. After the infographic, you'll also find more information about the Panda Update ranging from in-depth analysis of how it works, "winners and losers" and well as recovery tips. (Note: An earlier version of this infographic listed scraper sites as something targeted by Pa [...]

Related Topics: Channel: SEO | Features: Analysis | Google: Panda Update | Infographics | Panda Update Must-Reads | Panda Update News | Panda Update Tips | Panda Update Winners & Losers | Top News

How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it's most common to charge $100 to $150 per hour, in the US. But by-the-hour consulting is only one of four nearly co-equal ways of charging. Also popular is project-based pricing, where the average price is between $2,500 to $5,000, in the US. That's also the same average price for those who buy on a monthly reta [...]

Related Topics: Channel: Strategy | Infographics | SEM Industry: General | SEM Industry: Stats

Are you tracking search-related conversions that come in by phone? Perhaps you should, when 43% of them are estimated to come in that way. Ads that contain phone numbers are also said to have a 10% increase in clickthrough rate. These stats on search and phone calls, along with some general statistics about ad spending, measurement and ROI, are covered in this infographic from phone tracking service IfByPhone: [...]

Related Topics: Channel: Strategy | Infographics | Stats: General

Thinking about being found the old-fashioned yet high-tech way, a coupon through a daily deals service? Stats say these may bring in new business but not necessarily repeat customers. Consumers do like them, nearly half online use the sites and of those, 60% get emailed offers from two or more per day. The people at BuySellAds have assembled these and other stats from a variety of resources into the infographic below: Want this infographic for yourself? You'll find it here: The Daily Deal Divide. [...]

Related Topics: Channel: Local | Google: Offers | Groupon | Infographics | Search Engines: Deals & Coupon Search Engines

New York City is the capital of SEO, with Los Angeles just behind, based on job volume measured in those cities. Those working in SEO earn anywhere between $27,000 to $148,000 per year. The lowest pay goes, ironically, to those who often do the most important job in gaining rankings: link builders. These stats and more are offered in an infographic the people at Onward Search, an online recruitment company, have put together: Want the infographic guide for yourself? You'll find it here: SEO Salary Guide. [...]

Related Topics: Channel: Strategy | Infographics | SEM Industry: Stats

Google's hiring process is pretty infamous. Multiple interviews. Sign-off at the very top. And those crazy interview questions! It's a wonder that anyone gets a job. The folks at Jobvine have put together an infographic illustrating the hiring process at Google, along with some interesting employment stats about the company, including salaries and growth in employees, over time: Want the infographic for yourself? You'll find it here: What does it take to get a job at Google? [...]

Related Topics: Channel: Industry | Google: Employees | Infographics

The busy shopping days of Black Friday and Cyber Monday are almost upon us. If last year is a guide, retailers have upped their search advertising, shopping by mobile phone will rise, women will be doing most of the online shopping searching and shoppers are after offers, promotions and especially free shipping. Audience targeting service Bluekai has assembled an infographic with these stats and more based on last year's activity. Will the trends continue? Want this infographic for yourself? You'll find it here: The Future Of Online Holiday Shopping (note, the site is currently down [...]

Related Topics: Channel: Strategy | Infographics | Stats: General

Black Friday is only three days away, and some people are already camping out in front of stores. Judging from Foursquare check-ins from last year in the US, peak shopping will happen at 2pm, Target & Best Buy will be swamped and department stores will be busiest. These stats and more from an infographic that Foursquare released on its blog yesterday, along with tips on how to find specials through the Foursquare app: Related Stories Holiday Season Countdown Kickoffs For Online Marketers 5 Holiday Shopping Tips For Search Marketers Data Shows Retailers Need To Pace Spend To [...]

Related Topics: Channel: Local | Foursquare | Infographics