With the holiday shopping season about to begin -- "Black Friday" this week and "Cyber Monday" next week -- it's a good time for online merchants to ensure they're not going to suffer from the dreaded abandoned shopping cart syndrome. The cure for that disease? The folks at testing service Monetate have created an infographic full of tips: Want the infographic for yourself? You'll find it here: Shopping Cart Abandonment and Tips To Avoid It. Related Stories Holiday Season Countdown Kickoffs For Online Marketers 5 Holiday Shopping Tips For Search Marketers Data Shows Retaile [...]

Related Topics: Channel: Retail | Infographics | Search Marketing: Shopping Search Marketing

You see them more and more, those funny looking QR codes that deliver up information to your smartphone when you scan them. They're most used in paper publications, most scanned by those 25-34 and nearly half that use them did so to get discounts. More stats below, in this infographic from TopSEOLiverpool.co.uk: Want the infographic for yourself? You'll find it here:  A Slow Response To QR Codes. Want to learn more about QR codes? Check out some of our articles below: What Is A QR Code And Why Do You Need One? Are QR Codes Good For Local Marketing? A Contrarian View QR Code S [...]

Related Topics: Channel: Mobile | Infographics | Search Marketing: Mobile

Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that. A good "Quality Score" gives an edge to advertisers, even if they aren't the highest bidder. "Ad Extensions" mean that ads can show pictures, maps, ratings  and more. The infographic below from the folks at Pulpmedia illustrates some of the many moving parts like this within AdWords. Want the infographic for yourself? You'll find it here: How does Google AdWords really work? Technically, having a Quality Score under 4 doesn't mean t [...]

Related Topics: Channel: SEM | Google: AdWords | Infographics

Today being Wednesday, the odds are better than any other day you'll share this post with someone else. Or so say the stats from social sharing service AddThis, one of several it compiled into an infographic. Other interesting stats? People tend to share the most around 9:30 Eastern Time (so we cunningly timed this post for just before that peak moment), 75% of clicks on a share will happen within the first day that the content is shared Most users click within 2 minutes of a share Copy-and-paste to share can be used up to 10 times more than those social sharing buttons out there [...]

Related Topics: Channel: Social | Infographics | Social Media Marketing | Stats: General

Three hot areas of marketing are social, local and mobile. There's even a name for the collision of all three: SoLoMo. Nielsen and NM Incite have created infographics with interesting figures in each area. Parents turn out to be big on social media. Nearly half of visitors to local deals sites recommend those sites. Smartphone users spend two-thirds of their time using their phones on apps, rather than talking. And more: Want the infographic for yourself? You'll find it here: Infographic: The Most Valuable Digital Consumers. Want to learn more about SoLoMo? Search Engine [...]

Related Topics: Channel: Strategy | Infographics | Stats: General

What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels. These stats, along with many more -- such as which social media platforms see the most use by marketers (hint: Facebook) -- were compiled into the infographic below by the people at Webmarketing123, which backed the survey: Want the infographic for yourself? It was sent to us as part of press materials to [...]

Related Topics: Channel: Strategy | Infographics | SEM Industry: Stats | Stats: Spend Projections

How big is Google compared to competitors Bing and Yahoo -- and can they catch it? One metric is the number of searches each search engine handles in a given month. Search Engine Journal created a nice infographic charting these figures over the past few years. It highlights Bing's climb, mostly at Yahoo's expense: Want the infographic for yourself? You'll find it here: Comparison Of The Top Three Search Engines: Bing+Yahoo > Google? Remember, it's possible for a search engine to see its share of searches drop while the actual number of searches -- the search volume -- rises. Also, [...]

Related Topics: Channel: Strategy | Infographics | Stats: Popularity

Social discovery service StumbleUpon has released a new infographic looking at the "half-life" of content shared via its service versus Twitter and Facebook. Rather than being visible for only a few hours, StumbleUpon's chart argues that content shared on its network gets attention for days. While the infographic comes from StumbleUpon, and so you'd expect it to be favorable to the company, the longevity of content being shared on the service is well known. Below, the half-life stats and related information: Want the infographic for yourself? You'll find it here: Life Cycle Of A Web [...]

Related Topics: Channel: Social | Infographics | StumbleUpon

The introduction of the iPad last year sparked a new revolution in how people tap into the web, using tablet computers. A new report from Pew Research, which we covered today, shows that one of the most popular uses is for reading news. Below, some additional stats from the report, in infographic form: Want the infographic for yourself? You'll find it here: The Tablet Revolution. [...]

Related Topics: Channel: Other | Infographics

Local search is big business and big opportunity. How big? The folks at MDG Advertising have produced a "Local Search Evolved" infographic with statistics and info about the subject that you might find interesting: Want the infographic for yourself? You'll find it here: Infographic: Local Search Evolved. [...]

Related Topics: Channel: Local | Infographics | Search Marketing: Local Search Marketing

How does content help with SEO efforts? The folks at Brafton have produced a "Why Content For SEO" infographic with lots of stats and information about the topic that you might find interesting: Want the infographic for yourself? You'll find it here: Infographic: Why Content for SEO? [...]

Related Topics: Channel: SEO | Features: General | Infographics | SEO: Writing & Body Copy

Matt Cutts of Google gives daily advice on the Google Webmaster YouTube Channel. He has been doing so for years and they recently did a live Q&A to celebrate their 5 million views. Click2Rank published an outstanding infographic documenting the various facts gleamed from these videos. He named the infographic the Matt Cutts Webmaster Infographic. Here is a low resolution version, but you can find the better quality version Click2Rank. It has been a fun week for infographics. We had the Matt Cutts debunking flowchart and our SEO Periodic Table. [...]

Related Topics: Channel: Industry | Infographics | SEM Industry: Community | SEM Industry: General

SEO -- search engine optimization -- is one of the most important marketing activities available to companies and publishers, but it's too often considered some murky "dark art" or a sinful practice that should be avoided. It's not. To help clear away some of the mystery and fear for those new to SEO, and provide a "reset" for those who are experienced, we've created "The Periodic Table Of SEO Ranking Factors." Clicking on the image above will take you to where we've permanently housed the table, along with information on how to download it for yourself. We've also created a new Search Eng [...]

Related Topics: Channel: SEO | Features: General | Infographics | SEO: General | Top News

I've got a long-standing promise to Google's Matt Cutts that I'd one day do a flowchart to illustrate his decision process about when he decides to debunk some crazy allegation against Google. With a bumper crop of debunking going on by Matt, it's time to deliver on that promise. Below, the Matt Cutts Debunking Flowchart: Dubbed "The Greenspan Of Google" by Businessweek recently, Matt's officially the head of Google's web spam fighting team. Unofficially, he serves as Google number one fire putter outer. For years, he's debunked claims against Google, or at least tried to communicate th [...]

Related Topics: Channel: Industry | Features: General | Google: Critics | Google: Employees | Infographics | Top News

The infographic is the art form of choice for illustrating complex data in a way that often makes the case that yes, the data is in fact complex. As we all know, the world of local online marketing is uber-complex. With that in mind, I offer you the best of the local search infographics to help you make sense of this world that often defies sense. Feel free to drop these in your next strategy presentation: 1. The Daily Deal Stack Presented at SXSW by James Moran, CEO of Yipit, a daily deals aggregator. According to James: Many layers have formed in the stack between merchants and consumer [...]

Related Topics: Channel: Other | Infographics | Local Search

Once an SEO gets to a certain level of expertise, he or she can typically select a list of key phrases and map out exactly what steps are necessary to get those phrases ranked. This week's infographic demonstrates what that equation for ranking success may look like for a long-tail phrase: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]

Related Topics: Channel: Other | Infographics | Search Illustrated

When it comes to SEO, content is king—most likely, you've said it and heard it a thousand times. But have you ever really thought about how many touch points a well-written and well-optimized piece of content encounters on the web? This week's infographic demonstrates exactly how a well-optimized article can find its way by multiple touch-points to your target audience: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. [...]

Related Topics: Channel: Other | Infographics | Search Illustrated

The strategy behind the addition of articles to a website is typically two fold: provide insightful information for current / potential clients and create valuable content for search engines. This week's infographic illustrates some simple tips for making certain your articles have the best potential for being found both by readers and search engines: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustra [...]

Related Topics: Channel: Other | Infographics | Search Illustrated

Getting your site ranked and persuading customers to click on your search result are just the first two steps towards achieving the end goal: getting the sale. This week's infographic details some quick tips for turning that click into a conversion: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]

Related Topics: Channel: Other | Infographics | Search Illustrated

As the opportunities to reach customers grow with new technology, so do touch points with your brand. When consistent messaging is developed, remember that search is an important component of that branding initiative. This week's infographic shows how search fits into the customer influence line-up: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]

Related Topics: Channel: Search | Infographics | Search Illustrated | Search Marketing: General