Infographic: The Google Panda Update, One Year Later

panda-year-infographic-featured One year ago, Google launched its "Panda Update" designed to filter low quality or "thin" content from its top search results. Below, our infographic produced in conjunction with BlueGlass covers how Panda works, what it impacted and the various updates from Panda 1.0 through Panda 3.2 that have happened along the way. After the infographic, you'll also find more information about the Panda Update ranging from in-depth analysis of how it works, "winners and losers" and well as recovery tips. (Note: An earlier version of this infographic listed scraper sites as something targeted by Pa [...]


Infographic: How Much Does SEO Cost?

how much does seo cost How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it's most common to charge $100 to $150 per hour, in the US. But by-the-hour consulting is only one of four nearly co-equal ways of charging. Also popular is project-based pricing, where the average price is between $2,500 to $5,000, in the US. That's also the same average price for those who buy on a monthly reta [...]


Infographic: Search & Call Tracking

Are you tracking search-related conversions that come in by phone? Perhaps you should, when 43% of them are estimated to come in that way. Ads that contain phone numbers are also said to have a 10% increase in clickthrough rate. These stats on search and phone calls, along with some general statistics about ad spending, measurement and ROI, are covered in this infographic from phone tracking service IfByPhone: [...]


Infographic: Daily Deals Bring New Customers, Repeat Business Harder

Thinking about being found the old-fashioned yet high-tech way, a coupon through a daily deals service? Stats say these may bring in new business but not necessarily repeat customers. Consumers do like them, nearly half online use the sites and of those, 60% get emailed offers from two or more per day. The people at BuySellAds have assembled these and other stats from a variety of resources into the infographic below: Want this infographic for yourself? You'll find it here: The Daily Deal Divide. [...]


Infographic: NYC & LA Tops For SEO Jobs & Salaries By Specialty

Top 5 SEO Cities: 1 NYC 2 LA 3 SF 4 Chicago 5 Boston New York City is the capital of SEO, with Los Angeles just behind, based on job volume measured in those cities. Those working in SEO earn anywhere between $27,000 to $148,000 per year. The lowest pay goes, ironically, to those who often do the most important job in gaining rankings: link builders. These stats and more are offered in an infographic the people at Onward Search, an online recruitment company, have put together: Want the infographic guide for yourself? You'll find it here: SEO Salary Guide. [...]


Infographic: It’s Quite A Job To Get Hired By Google

Google's hiring process is pretty infamous. Multiple interviews. Sign-off at the very top. And those crazy interview questions! It's a wonder that anyone gets a job. The folks at Jobvine have put together an infographic illustrating the hiring process at Google, along with some interesting employment stats about the company, including salaries and growth in employees, over time: Want the infographic for yourself? You'll find it here: What does it take to get a job at Google? [...]


Infographic: Online Holiday Shopping Trends

free The busy shopping days of Black Friday and Cyber Monday are almost upon us. If last year is a guide, retailers have upped their search advertising, shopping by mobile phone will rise, women will be doing most of the online shopping searching and shoppers are after offers, promotions and especially free shipping. Audience targeting service Bluekai has assembled an infographic with these stats and more based on last year's activity. Will the trends continue? Want this infographic for yourself? You'll find it here: The Future Of Online Holiday Shopping (note, the site is currently down [...]


Infographic: Black Friday As Seen Through Foursquare Check-Ins

You're A Googler! Black Friday is only three days away, and some people are already camping out in front of stores. Judging from Foursquare check-ins from last year in the US, peak shopping will happen at 2pm, Target & Best Buy will be swamped and department stores will be busiest. These stats and more from an infographic that Foursquare released on its blog yesterday, along with tips on how to find specials through the Foursquare app: Related Stories Holiday Season Countdown Kickoffs For Online Marketers 5 Holiday Shopping Tips For Search Marketers Data Shows Retailers Need To Pace Spend To [...]


Infographic: Tips To Avoid Shopping Cart Abandonment

shopping cart abandonment infographic With the holiday shopping season about to begin -- "Black Friday" this week and "Cyber Monday" next week -- it's a good time for online merchants to ensure they're not going to suffer from the dreaded abandoned shopping cart syndrome. The cure for that disease? The folks at testing service Monetate have created an infographic full of tips: Want the infographic for yourself? You'll find it here: Shopping Cart Abandonment and Tips To Avoid It. Related Stories Holiday Season Countdown Kickoffs For Online Marketers 5 Holiday Shopping Tips For Search Marketers Data Shows Retaile [...]


Infographic: QR Code Trends

qr codes infographic You see them more and more, those funny looking QR codes that deliver up information to your smartphone when you scan them. They're most used in paper publications, most scanned by those 25-34 and nearly half that use them did so to get discounts. More stats below, in this infographic from TopSEOLiverpool.co.uk: Want the infographic for yourself? You'll find it here:  A Slow Response To QR Codes. Want to learn more about QR codes? Check out some of our articles below: What Is A QR Code And Why Do You Need One? Are QR Codes Good For Local Marketing? A Contrarian View QR Code S [...]


Infographic: How Do Google AdWords Work?

How Do Google AdWords Work? Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that. A good "Quality Score" gives an edge to advertisers, even if they aren't the highest bidder. "Ad Extensions" mean that ads can show pictures, maps, ratings  and more. The infographic below from the folks at Pulpmedia illustrates some of the many moving parts like this within AdWords. Want the infographic for yourself? You'll find it here: How does Google AdWords really work? Technically, having a Quality Score under 4 doesn't mean t [...]


Infographic: How, When & Where People Share Content

5 Years Of Sharing Today being Wednesday, the odds are better than any other day you'll share this post with someone else. Or so say the stats from social sharing service AddThis, one of several it compiled into an infographic. Other interesting stats? People tend to share the most around 9:30 Eastern Time (so we cunningly timed this post for just before that peak moment), 75% of clicks on a share will happen within the first day that the content is shared Most users click within 2 minutes of a share Copy-and-paste to share can be used up to 10 times more than those social sharing buttons out there [...]


Infographic: Social, Local & Mobile, SoLoMo By The Numbers

Three hot areas of marketing are social, local and mobile. There's even a name for the collision of all three: SoLoMo. Nielsen and NM Incite have created infographics with interesting figures in each area. Parents turn out to be big on social media. Nearly half of visitors to local deals sites recommend those sites. Smartphone users spend two-thirds of their time using their phones on apps, rather than talking. And more: Want the infographic for yourself? You'll find it here: Infographic: The Most Valuable Digital Consumers. Want to learn more about SoLoMo? Search Engine [...]


Infographic: Digital Marketer Views On SEO, PPC & Social Media

Digital Marketing from Search Engine Land Media Library What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels. These stats, along with many more -- such as which social media platforms see the most use by marketers (hint: Facebook) -- were compiled into the infographic below by the people at Webmarketing123, which backed the survey: Want the infographic for yourself? It was sent to us as part of press materials to [...]


Infographic: The Top Three US Search Engines

How big is Google compared to competitors Bing and Yahoo -- and can they catch it? One metric is the number of searches each search engine handles in a given month. Search Engine Journal created a nice infographic charting these figures over the past few years. It highlights Bing's climb, mostly at Yahoo's expense: Want the infographic for yourself? You'll find it here: Comparison Of The Top Three Search Engines: Bing+Yahoo > Google? Remember, it's possible for a search engine to see its share of searches drop while the actual number of searches -- the search volume -- rises. Also, [...]


Infographic: Half-Life Of Social Media Shares

half life Social discovery service StumbleUpon has released a new infographic looking at the "half-life" of content shared via its service versus Twitter and Facebook. Rather than being visible for only a few hours, StumbleUpon's chart argues that content shared on its network gets attention for days. While the infographic comes from StumbleUpon, and so you'd expect it to be favorable to the company, the longevity of content being shared on the service is well known. Below, the half-life stats and related information: Want the infographic for yourself? You'll find it here: Life Cycle Of A Web [...]


Infographic: The Tablet Revolution

The introduction of the iPad last year sparked a new revolution in how people tap into the web, using tablet computers. A new report from Pew Research, which we covered today, shows that one of the most popular uses is for reading news. Below, some additional stats from the report, in infographic form: Want the infographic for yourself? You'll find it here: The Tablet Revolution. [...]


Infographic: Local Search Evolved

Infographic Local Search Evolved Local search is big business and big opportunity. How big? The folks at MDG Advertising have produced a "Local Search Evolved" infographic with statistics and info about the subject that you might find interesting: Want the infographic for yourself? You'll find it here: Infographic: Local Search Evolved. [...]


Infographic: Why Content For SEO?

Why Content For SEO How does content help with SEO efforts? The folks at Brafton have produced a "Why Content For SEO" infographic with lots of stats and information about the topic that you might find interesting: Want the infographic for yourself? You'll find it here: Infographic: Why Content for SEO? [...]


Matt Cutts Webmaster Video Infographic

Matt Cutts of Google gives daily advice on the Google Webmaster YouTube Channel. He has been doing so for years and they recently did a live Q&A to celebrate their 5 million views. Click2Rank published an outstanding infographic documenting the various facts gleamed from these videos. He named the infographic the Matt Cutts Webmaster Infographic. Here is a low resolution version, but you can find the better quality version Click2Rank. It has been a fun week for infographics. We had the Matt Cutts debunking flowchart and our SEO Periodic Table. [...]


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