Just Behave

The 3 SEO/SEM Conference Personas

Jul 3, 2009 at 7:14am ET by Shari Thurow

I recently returned from the successful SMX-Advanced search engine optimization and advertising conference, and I had an epiphany: as a speaker, usability principles are applicable to these conferences. Which usability principle, you might ask? Before usability professionals create an information architecture and corresponding interfaces, they must identify and address various personas or profiles. The primary persona is the group of people whose needs and expectations must be met at all times. Normally, for a website, there is only one primary persona. However, I believe that for search en [...]

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The Impact Of The Internet On Human Behavior

Jun 19, 2009 at 7:00am ET by Kim Krause Berg

CNN’s online news site recently posted a poll that asked, "Are you tired of social networking?" When I had checked their results, it showed that 74% chose “YES." Yet according to Inside Twitter by Alex Cheng, Mark Evans and Harshdeep Singh, after analyzing information disclosed on 11.5 million Twitters accounts, 72.5% of all users joined during the first five months of 2009. 85.3% of all Twitter users post less than one update per day. Twitter is not the sole means of social networking of course, but this is one small example of conflicting reports regarding the Internet and human beh [...]

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Bing A Google-Killer? Get Real

Jun 5, 2009 at 1:13pm ET by Lance Loveday

Yes, this is another article about Bing. But I'm going to take a different spin. Instead of doing another expert review of the quality of the results and the cool interface like all the other search geeks (I use the term with affection), I want to review Bing the way that normal people will. So I'm going to take off my search expert hat and approach Bing from the perspective of the average user, who has very different concerns and motivations than the average search expert—starting with the fact that they don't give much conscious thought to them at all. Because let's face it: while ever [...]

Filed in: Just Behave, Microsoft: Bing

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