Q&A With Ann Smarty On Usability Planning & Website Iteration
Feb 5, 2010 at 6:00am ET by Gab Goldenberg
Well-known SEO consultant and search writer Ann Smarty recently launched a new project that many white hat SEOs have welcomed with open arms: My Blog Guest. The project helps SEOs find guest-blogging opportunities, and site owners to find bloggers to write for them. I sat down (virtually) with Ann and discussed the usability planning and iteration that goes into such a project.
You're seeking feedback from users on how well My Blog Guest is working for them. What other means can you use to get feedback? Are there analytics metrics you focus on or read in a particular way?
I haven't use [...]
Filed in: Just Behave
The Algorithm Chasers
Jan 29, 2010 at 6:00am ET by Kim Krause Berg
When the Fort Hood, Texas shooting rampage hit the news, a small staff of news folks were trying to determine which words to use for their online news stories on the topic. The goal was to get Google News to find and rank their article higher than their competition.
They struggled with the difference of the impact on web site readers for words like “hurt” vs. “injured," “shot” vs. “shooting," “deaths vs. “fatalities," “Fort Hood” vs. “Ft. Hood” and “Texas” vs. “TX”. Would the Google News search engine agree with their choices? What might the reader response b [...]
Filed in: Just Behave
Bing’s Stefan Weitz: Rethinking The Search Experience
Jan 22, 2010 at 9:01am ET by Gord Hotchkiss
Way back when, in the dying weeks of 2009, I asked the question, "Where does search go from here?" It seems that everyone agrees we've barely scratched the potential that is web search, but what might that scratch reveal? What will our searching look like in two years? In five years, or even in ten years?
I think, for simple keyword contained needs, search as we know it works fairly well. It's where search bumps up against the complexities of human behavior that it tends to fall short. What if we don't know what we're looking for? What if the search algorithm gets tangled up in the ambiguit [...]
Filed in: Just Behave, Microsoft: Bing
A Principal Goal Of SEO Should Be Customer Loyalty
Jan 15, 2010 at 6:00am ET by Shari Thurow
How search engine optimization (SEO) professionals can measure customer loyalty as a part of a successful search experience.
Filed in: Just Behave
Ecommerce Usability Showdown: Affiliate VS. Merchants
Jan 8, 2010 at 7:00am ET by Gab Goldenberg
According to Google, affiliates provide such a road-rage-awful experience that they deserved to be kicked out of AdWords en masse. My experience shopping for a new laptop for my dad during Boxing Week more than proved that status as an affiliate site hardly determines usability, and that merchants sin liberally against the commandments of user experience.
I began my search at Shopping.com, the big affiliate datafeed aggregator and comparison shopping site. Following that, I typed "laptops" into Google to shop some Canadian laptop sites, assuming correctly that I'd get mostly big Canadian re [...]
Filed in: Just Behave
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