Understanding Orienting Search Behaviors For SEO & Conversions
Nov 20, 2009 at 6:00am ET by Shari Thurow
Website owners and search professionals alike often overlook finding behaviors after a searcher clicks on a link to a website from a search engine results page (SERP). One of those finding behaviors is called orientation or orienting. Orientation is a search behavior that no SEO professional, search engine advertiser, or website owner should dismiss. Quick-and-easy orientation contributes to a positive brand experience, increases conversions and sales, and makes content easier to find.
Filed in: Just Behave
Feng-Gui’s Predictive Heatmaps Let Graphic Designers See Things Through Others’ Eyes
Nov 13, 2009 at 6:00am ET by Gab Goldenberg
Heatmapping tool Feng-GUI helps graphic design and conversion optimization professionals gain that much-needed distance from their work. The tool lets you upload an image and the software returns an attention heatmap overlaid on the image—even without any people having seen the image!
This is called predictive heatmapping. So how does it work and what good is it to you? The answers to that plus some real case studies, after the jump.
What is an attention heatmap?
An attention heatmap is a combination of two elements: eye-gazing, and predicted attention.
Eye-gazing simulates [...]
Filed in: Just Behave, Search Marketing: Landing Pages
Researcher Jim Jansen On The “Sex” Of Search Queries & Personalization
Oct 30, 2009 at 7:00am ET by Gord Hotchkiss
In this column, I’ll follow up on my conversation with Dr. Jim Jansen from Penn State and his recent investigation into behavior patterns that lie within a large data set of visitor and search advertising campaign data from a high traffic ecommerce site. In part one, Jim and I explored whether a search funnel actually exists. Surprisingly, Jim found that more generic queries, considered by marketers to be “top of funnel” queries, may be the only search activity required. He found these terms tended to generate equivalent or higher ROI than longer, more transactional queries.
Today, I [...]
Filed in: Just Behave
SEO & Searcher Mental Models
Oct 23, 2009 at 6:00am ET by Shari Thurow
Do search engine optimization (SEO) professionals architect websites to match searcher mental models? The answer might surprise you.
Filed in: Just Behave
How Much Detail Do Product Detail Pages Need?
Oct 16, 2009 at 6:00am ET by Gab Goldenberg
Can an ecommerce store's product detail pages bog a visitor down in too much detail?
Can you provide the wrong information and leave people with unanswered questions?
My friend and occasional client Michael runs Greek For Me, an apparel store for Greek fraternities and sororities. He recently asked me for usability consulting to help him increase his conversion rate. I thought I'd share this mini-usability review to help Mike and other store owners who may be struggling with these issues.
Let's check out Greek For Me's Alpha Xi Delta Hoody detail page.
(Click to enlarge)
The p [...]
Filed in: Just Behave
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