Researcher Jim Jansen On The “Sex” Of Search Queries & Personalization
Oct 30, 2009 at 7:00am ET by Gord Hotchkiss
In this column, I’ll follow up on my conversation with Dr. Jim Jansen from Penn State and his recent investigation into behavior patterns that lie within a large data set of visitor and search advertising campaign data from a high traffic ecommerce site. In part one, Jim and I explored whether a search funnel actually exists. Surprisingly, Jim found that more generic queries, considered by marketers to be “top of funnel” queries, may be the only search activity required. He found these terms tended to generate equivalent or higher ROI than longer, more transactional queries.
Today, I [...]
Filed in: Just Behave
SEO & Searcher Mental Models
Oct 23, 2009 at 6:00am ET by Shari Thurow
Do search engine optimization (SEO) professionals architect websites to match searcher mental models? The answer might surprise you.
Filed in: Just Behave
How Much Detail Do Product Detail Pages Need?
Oct 16, 2009 at 6:00am ET by Gab Goldenberg
Can an ecommerce store's product detail pages bog a visitor down in too much detail?
Can you provide the wrong information and leave people with unanswered questions?
My friend and occasional client Michael runs Greek For Me, an apparel store for Greek fraternities and sororities. He recently asked me for usability consulting to help him increase his conversion rate. I thought I'd share this mini-usability review to help Mike and other store owners who may be struggling with these issues.
Let's check out Greek For Me's Alpha Xi Delta Hoody detail page.
(Click to enlarge)
The p [...]
Filed in: Just Behave
Want Better Web Design? Watch Real Users
Oct 9, 2009 at 12:01pm ET by Kim Krause Berg
I’ve been in web development since 1995. For me, and many of you, it’s easy to forget that people don’t have the computer equipment to use the web sites and Internet applications we build. I’ve always found it interesting that TV show web sites are Flash based and loaded with images and video. It’s as if they are built for an elite group of TV watchers and everyone else doesn’t matter.
At a large family gathering, where family and friends of the family came to eat and relax at the shore, someone asked what I do for a living. When it was discovered that I help companies mak [...]
Filed in: Just Behave
Researcher Jim Jansen On The Truths & Myths Of The Search Buying Funnel
Oct 2, 2009 at 11:05am ET by Gord Hotchkiss
Jim Jansen is one of the few academics I know that is fascinated with Internet search. He has spent a good part of the last decade looking at patterns in search query and website logs, dissecting them and continually looking for significant trends. Jim and I crossed paths a number of years ago and have kept in touch ever since. When Chris Sherman asked someone to talk to Jim about his latest research, I was quick to volunteer. As I said in my last column, a chat with Jim is always fascinating.
First, a quick word about Jim’s background. Dr. Jansen is an associate professor in the College [...]
Filed in: 1, Just Behave
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