Keywords & Content are the foundation for successful search engine optimization and effective website copywriting to attract targeted visitors. In the Keywords & Content column, expert contributors will share strategies for keyword research and search term analysis, compare query volume and estimate competition in the SERPs, provide SEO copywriting tips, discover new ideas for content creation and better utilize your existing keyword analytics to further your optimization strategy.

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How To Use The Keyword Funnel To Understand Searcher Intent

May 15, 2012 at 5:17pm ET by Ted Ives

Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I’ve developed, which are organized around a “problem/solution” mental model.

Time To Reap What You’ve Sown From Keyword Seeds

May 8, 2012 at 9:16am ET by Jenny Halasz

If you’ve been following the series on Keyword Seeds and Keyword Research over the last couple of months, I’ve been writing about how to perform really good keyword research through a series of tactics that I call the “Keyword Seed Method”. Don’t bother to go look that up in Google, as I think I’m the only one in the world who calls it that. But it helps me to think of keywords as “seeds” of information that will eventually grow into a “garden of possibilities”, if you will allow me the artistic license. I’ve been reading a lot of classic literature lately. I recei [...]

Related Topics: How To | How To: SEM | How To: SEO | Keywords & Content

What’s In A Word? The Critical Role Of Keyword Selection For Business Growth

Apr 24, 2012 at 2:41pm ET by Trond Lyngbø

Marthe types the word "Melkeallergi" into Google.no, searching for information about a health condition she's worried about. In her discussion group for Norwegian school moms, one parent suffered from stomach cramps just like she did, and mentioned the diagnosis of "milk allergy". "Could this be what I have, too?" Marthe wondered, and decided to find out. So she ran a search on Google. But like hundreds of potential customers of TINE, a Norway-based company that sells milk, Marthe was influencing the outcome by choosing a specific keyword. The search results point at websites that explain m [...]

9 More Content Development Ideas For Increased Visibility

Apr 17, 2012 at 11:30am ET by George Aspland

In the first article in this series, I outlined 10 ideas for adding content to a website and other venues to help improve organic visibility. In the last article, we covered 10 more ideas. With today's piece, you'll have a grand total of 29 content development ideas to get working on. These additional content ideas should help improve organic visibility and can potentially help increase conversions on a website. In this article, I’ve included some user generated content ideas as well as some ideas most useful for ecommerce sites. As with the previous ideas, much of this content can be pro [...]

How To Develop A Keyword Plan

Apr 3, 2012 at 12:12pm ET by Jenny Halasz

Since last time, you've been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about. You've likely got thousands of keywords now, and may have no idea what to do next. If you’ll forgive me, I’ll continue the planting analogy for categorizing and mapping keywords. It seems appropriate, with spring upon us. You’ve found your seeds, planted them in little cups, and gotten seedlings from them. Now it’s time to plant them in the garden and watch them grow. But just as you shouldn’t drop a bunch of seedlings into the ground in no particula [...]

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