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Keywords & Content are the foundation for successful search engine optimization and effective website copywriting to attract targeted visitors. In the Keywords & Content column, expert contributors shared strategies for keyword research and search term analysis, compare query volume and estimate competition in the SERPs, SEO copywriting tips, new ideas for content creation and better ways to utilize existing keyword analytics to further your optimization strategy. Keywords & Content no longer runs as a standalone column and has since been incorporated into the Content Marketing column on Marketing Land.
Jun 5, 2012 at 12:21pm ET by Stoney deGeyter
May 30, 2012 at 2:00pm ET by Abraham Nord
May 15, 2012 at 5:17pm ET by Ted Ives
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I’ve developed, which are organized around a “problem/solution” mental model.
May 8, 2012 at 9:16am ET by Jenny Halasz
Apr 24, 2012 at 2:41pm ET by Trond Lyngbø
Apr 17, 2012 at 11:30am ET by George Aspland
Apr 3, 2012 at 12:12pm ET by Jenny Halasz
Mar 27, 2012 at 12:16pm ET by George Aspland
Mar 13, 2012 at 2:50pm ET by Jenny Halasz
Feb 28, 2012 at 1:23pm ET by George Aspland
Feb 14, 2012 at 9:51am ET by Jenny Halasz
Jan 31, 2012 at 11:27am ET by George Aspland
Jan 17, 2012 at 9:32am ET by Byrne Hobart
Jan 10, 2012 at 10:14am ET by Jenny Halasz
Nov 29, 2011 at 12:32pm ET by George Aspland
Nov 15, 2011 at 1:53pm ET by Trond Lyngbø
Nov 8, 2011 at 10:05am ET by Marty Weintraub
Nov 1, 2011 at 12:26pm ET by George Aspland
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