Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we are up.
Click fraud on the content network was at 27.8 percent, down from the 28.3 percent rate a quarter earlier but up from a year before at 21.9 percent.
As Chris said last year, and I will repeat here:
At first glance, these numbers may seem alarming, but they may not take into account the discounting of q [...]
Related Topics: Channel: SEM | Legal: Clickfraud