Click Forensics quarterly report on overall click fraud was released for the fourth quarter of 2010. They said the click fraud rate dropped from 22.3 percent in the previous quarter to 19.1% in the fourth quarter of 2010. This is the first decline in click fraude reported by Click Forensics since Q2 2009. As you can see from the chart below, the rate has increased from quarter to quarter: Click Forensics uses traffic from over 300 ad networks to produce these reports. Here are their key highlights: The overall industry average click fraud rate was 19.1 percent. That’s low [...]

Related Topics: Legal: Clickfraud | Stats: General

Click Forensic's quarterly assessment of overall click fraud rates for the paid search industry says that click fraud has increased to 22.3% in the third quarter of this year, up from 18.6% last quarter. There has been a consecutive rise in click fraud rates over the past 18 months, from the 17.4% Click Forensics reported for Q1 2010 and the 12.7% rate reported for Q2 2009. Traffic across more than 300 ad networks, as well as billions of clicks from top search engines, comparison shopping engines, social networks, leading publishers and advertiser web sites is reflected in the data. Co [...]

Related Topics: Legal: Clickfraud

Click Forensics released their report on the overall click fraud rates for the paid search industry. They said click fraud was up from 17.4 percent last quarter to 18.6 percent in the second quarter of 2010. The findings of the report said: The overall industry average click fraud rate was 18.6 percent. That’s up from the 17.4 percent reported for Q1 2010 and the 12.7 percent rate reported for Q2 2009. In Q2 2010, the countries outside North America with significant CPC traffic producing the greatest volume of click fraud were Singapore, Pakistan, Japan, Ukraine and China respectiv [...]

Related Topics: Legal: Clickfraud | Stats: General

Anchor Intelligence released their latest click fraud report claiming the click fraud rate for the second quarter of 2010 was 28.9%. That is actually slightly down from the first quarter of this year, which was 29.2%. But yet significantly up from the prior year, the second quarter of 2009, which was 26%. Anchor Intelligence suggests the click fraud rate remains to be high due to a "dramatic growth in botnet scale and volume around the globe as well as the continued exploitation by malicious hosts of security vulnerabilities in the Internet infrastructure of countries such as Vietnam, Aus [...]

Related Topics: Legal: Clickfraud | Stats: General

Mediapost reports that Google has been sued by 123 Lock & Key, a Seattle based locksmith company over click fraud. Mediapost said this is the first click fraud lawsuit against Google in five years. In fact, this is the first time Google was sued since settling a click fraud case in 2006 for $90 million. Back then, Nicole Wong, associate general counsel at Google, told Danny Sullivan that there is really nothing preventing the constant lawsuits over click fraud. However, the last time they were sued was in 2006 so Wong's approach of making sure their "advertisers are happy" has been worki [...]

Related Topics: Google: Legal | Legal: Clickfraud