Fraudwall, a new company formed by Ron Conway, a well-known Internet investor, and Jim Pitkow, formerly Moreover's CEO, has raised millions in venture capital according to this article in Venture Beat.
The company is saying little about its approach, although a LinkedIn profile of Fraudwall's CTO Marc Brown says: "Fraudwall provides online advertisers with a solution that identifies click fraud by leveraging expertise in statistics, user modeling, machine learning, and IP forensics. The company was founded by a team of serial entreprenuers and distinguished researchers. Fraudwall is currently [...]
Related Topics: Channel: SEM | Legal: Clickfraud