Search Ad Keyword Lawsuit, Now Over Privacy

Nov 20, 2009 at 9:29am ET by Barry Schwartz

We have covered many of the search ad keyword lawsuits aimed between competitors or directly at the search engines in the past. Nowadays, it seems like a new suit around this topic is filed weekly. Typically these suits go after trademark violations and the like, but a new suit is focusing on a privacy legality. Suit over search-engine keywords tries new angle from the Associated Press reports Habush Habush & Rottier is suing Cannon & Dunphy for buying their name on Google and Bing. Habush Habush & Rottier is taking the privacy angle, where in Wisconsin there is the "right-to-privacy st [...]

Filed in: Legal: Copyright, Legal: General, Legal: Trademarks

Microsoft-Yahoo Search Deal On Track For Completion

Nov 19, 2009 at 6:53am ET by Greg Sterling

According to AllThingsD the MicroHoo search deal is nearing completion and "definitive agreement" status. Speculation that the deal was in trouble started happening when the two companies failed to meet their self-imposed October 27 deadline to finalize the complex agreement. However it appears the circumstances were just as reported in the parties' 8-K filing with the US Securities & Exchange Commission: The Letter Agreement specified that the parties would execute Definitive Agreements by October 27, 2009, but given the complex nature of the transaction, there remain some details to be [...]

Filed in: Legal: General, Microsoft: Bing, Yahoo: General, Yahoo: Partnerships, Yahoo: Search, Yahoo: Search Ads

Google Experiments With Paid Inclusion & Does “Promoted” Meet FTC Guidelines?

Nov 16, 2009 at 1:35pm ET by Danny Sullivan

Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it's come back from the most unlikeliest of sources: Google. Below, a look at the experiment plus reexamining the FTC's guidelines about disclosing paid ads. Does saying "Promoted Videos" on YouTube rather than "Sponsored Videos" meet these? For those unfamiliar with paid inclusion, it is where advertisers pay to have their listings included within editorial results, rather than being listed separately from them as paid placement search ads. In paid inclusion, there's also no guarantee that th [...]

Filed in: Google: AdWords, Google: Business Issues, Google: Product Search, Google: User Interface, Google: YouTube & Video, Legal: General, Top News

MicroHoo-Ying Eyeing Global Reach, What About Ask?

Nov 5, 2009 at 8:40am ET by Greg Sterling

There's a report from Reuters this morning that Microsoft and Yahoo are considering expanding the scope of their search deal "outside the United States": Microsoft Corp Chief Executive Steve Ballmer said on Thursday the company could look to extend its search engine partnership with Yahoo outside the United States, if it gets regulatory approval. Wasn't that already the intention? I thought it was a global deal already. European regulators wouldn't be considering it if it didn't apply to their markets; they wouldn't have jurisdiction. So I guess I'm a bit confused I guess. Regardless, if [...]

Filed in: Ask: General, Legal: General, Microsoft: Bing, Microsoft: Outside US, Microsoft: Partnerships, Yahoo: Outside US

Facebook Wins Big Anti-Spam Judgment

Oct 30, 2009 at 11:16am ET by Greg Sterling

Facebook has been in an ongoing fight against spam and yesterday announced a significant victory in court. The company said it had obtained an eye-popping $711 million judgment against Spam King Sanford Wallace who had had posted unwanted messages on Facebook users' Walls. Wallace, who is reportedly bankrupt may also face time in the big house. According to the Facebook blog: While we don't expect to receive the vast majority of the award, we hope that this will act as a continued deterrent against these criminals. Most notably, the judge referred Wallace to the U.S. Attorney's Office with a [...]

Filed in: Facebook, Legal: General

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